The Office of Marketing and Communications supports the Focus on the Future Strategic Plan. Objectives one through five of the strategic plan lay the foundation for an integrated, omni-channel strategy empowering Marketing and Communications to execute Objective six—Telling Our Story.
Our brand strategy, marketing strategy and creative teams create and execute a comprehensive and strategic marketing and communications plan through print, web, electronic communications, advertising materials, photography, video, media, social media content and event support.
The first step in any project is to consider the objective. Think about what you hope to achieve, the audience you need to reach and your key message. Once this has been discussed and approved with various stakeholders in your department, please submit a project request.
All marketing requests University-wide are now centralized and will be assigned on a project basis. If you have a request or need our expertise, please submit a project request form, and one of our marketing strategists will be assigned to help facilitate, as well as offer guidance on the best approach to achieve your desired goal.
Do you have a great story idea we should be telling to highlight the work of BGSU's faculty, students and alumni? Please send it our way for consideration.
As part of BGSU's strategic plan, we are particularly interested in stories that raise BGSU’s profile as a national, comprehensive research university that drives the social, economic, educational and cultural vitality of our region, nation and world.