We develop and implement comprehensive and strategic marketing and communication plans at the University to ensure consistent branding and more effectively articulate the quality and value of BGSU to alumni, friends and prospective students. We create strategies that support messaging around research, creative activity, service, diversity, inclusion and engagement to demonstrate to the public BGSU’s importance and relevance.
We are strategists and project managers who help create and execute the comprehensive and strategic marketing and communication plans. We are creative teams who help execute the plans through print design, web design, electronic marketing design, advertising materials, photography, video, media, social media content and event support.
The first step in any project is to consider the objective. Think about what you hope to achieve, the audience you need to reach and your key message. Once this has been discussed and approved with various stakeholders in your department, please submit a project request.
All marketing requests University-wide are now centralized and will be assigned on a project basis. If you have a request or need our expertise, please submit a project request form, and one of our marketing strategists will be assigned to help facilitate, as well as offer guidance on the best approach to achieve your desired goal.
Do you have a great story idea we should be telling to highlight the work of BGSU's faculty, students and alumni? Please send it our way for consideration.
As part of BGSU's strategic plan, we are particularly interested in stories that raise BGSU’s profile as a national, comprehensive research university that drives the social, economic, educational and cultural vitality of our region, nation and world.