Marketing and Brand Strategy
The Office of Marketing and Brand Strategy is responsible for executing Initiative 8—Telling Our Story—through a comprehensive, multi-channel marketing and communications strategy.
Using the Bowling Green State University strategic plan FORWARD. as the foundation of our storytelling, we elevate the BGSU brand as a public university for the public good.
Our brand strategy, marketing strategy and creative teams create and execute a comprehensive and strategic marketing and communications plan through print, web, electronic communications, advertising, photography, video, media relations, social media content and event support.
How can we help you?
From strategy to execution, we can help support your marketing and brand strategy needs. Please use the forms below to provide more information about your project. All marketing requests are now centralized University-wide and will be assigned on a project basis.
MARKETING STRATEGY AND PROJECT REQUEST
If you need help with a marketing plan to promote your program, initiative or event, or need to request printed materials, email or video support, please submit the Marketing Strategy and Project Request Form. We will walk through your request with you, provide a strategy and determine what components are needed.
SUBMIT A STORY IDEA
In order to Tell Our Story, we need your help.
The University’s brand is built from the work happening throughout the University. Do you have a great story idea we should be telling to highlight the work of BGSU's faculty, students and alumni? Please send it our way for consideration.
We also have forms for some of our more routine requests where our team members can quickly provide support or design work.
Submit or Request Digital Screens
Request a designed graphic for your department screens or for the Marketing and Brand Strategy feed that is added to over 100 screens
Request Webpage Updates or Site Fixes
Minor revisions or text updates to your website, or if you are having technical issues with your pages or the content management system (CMS)
Submit an Event for Social Media Promotion
On-campus departments or student groups can request their event to be shared on BGSU's main social media channels
Upload a Video to YouTube/Vimeo
Host a video on the BGSU YouTube Channel
Request a Vanity URL
Shorten a URL for a printed material or promotion (i.e. bgsu.edu/applynow)
Submit Campus Update
BGSU faculty, staff, students, and University clubs and organizations may submit news items for inclusion
Add a Calendar Event
Share your public event on the University’s calendar feed
Submit a request for photos needed for Marketing and Brand Strategy materials
Here are some quick links to resources that may be helpful for materials created within your own department.
University-Branded Print Products
Templated products are available for purchase by our campus partners for commonly printed BGSU marketing materials. In addition, official BGSU stationery is also available for purchase. Both products are offered through the BGSU Falcons Purch. The templates are customized, purchased and printed through BGSU Print in a seamless online ordering process.
Our office creates and manages University-branded presentations. If you are working on a new presentation, feel free to download our newest PowerPoint and Keynote versions.