The BGSU Logo
The Bowling Green State University logo is one of the most visible and recognizable elements of our identity.
The BGSU logo represents us at the very highest level and is vitally important to our brand. It acts as a signature, an identifier and a stamp of quality. It is, and should always be, the most consistent component in our communications.
In order to maintain this consistency, a few simple guidelines should be followed.
HORIZONTAL LOGO
The preferred mark for most applications. It is best suited for headers, stationery and wide-format digital displays.
STACKED LOGO
Should be used when horizontal space is limited or when a centered aesthetic is required.
The Official BGSU Logo and How to Use it
The BGSU logo is the official identifier and may be used only for purposes that will promote the goals of the University.
All communications, both print and electronic, published by Bowling Green State University, must prominently display an
approved logo.
- Treat the logo as artwork, not as typography. The logo should be treated as a graphic icon.
- All materials must include the full Bowling Green State University logo in either the horizontal or stacked version.
- The monogram logo should only be used on its own when space or size limitations do not allow for the full Bowling Green State University logo.
- The monogram logo and Bowling Green State University logo may appear separately within the same piece, but only on printed covers, postcards and presentations.
- Other logos that represent an individual academic/administrative area should never appear on stationery.
- This includes office letterheads, news releases, envelopes and business cards. However, individual area marks can be used on materials other than stationery as long as the BGSU logo appears prominently.
- All uses of the BGSU logo must follow the approved University logo policy.
Approved colors
- BGSU logo should be printed in solid orange, brown or black.
- The BGSU logo may be reversed to white if used on a dark background.
- The BGSU logo must always be rendered in a single solid color. Do not use multi-color or two-toned applications.
Preferred Logo
The Pantone, CMYK or RGB orange logo is preferred. Use Pantone or CMYK for any print use such as collateral or business materials. Use RGB for electronic use such as PowerPoint presentations, digital or video.
Brown Logo
When the orange logo will not work.
Reverse (Knockout) Logo
Use the reverse logo for applications on color or photographic backgrounds. Always ensure that the background you choose provides sufficient contrast for the logo.
Things to Avoid
Avoid these pitfalls when using the logo.
DON’T skew, stretch or bend the logo in any way.
DON’T skew, stretch or bend the logo in any way.
DON’T use extreme drop shadows or other visual effects.
DON’T use any colors other than those specified on this page.
DON’T apply brand treatments to the logo.
DON’T crop the logo.
DON’T outline the logo.
DON’T apply the logo to a background that doesn’t provide adequate contrast.
Minimum Size
To ensure legibility, follow these size requirements. When reproduced any smaller than these sizes, the logo becomes difficult to read and illegible.
.75” or 100px
Spacing
In designing our logo, careful attention was paid to how it scales up and down, ensuring legibility at any size. It’s important that the logo always be prominent and legible, so keep these considerations in mind when using it in layout.
Clear Space
When using the logo, include enough clear space to set it apart from other design elements. Use half the width of the G in BGSU as a measuring tool to help maintain clearance.
Updated: 09/21/2026 08:54PM