Brand Guidelines and Templates

Voice

Official Logo

Color

Typography

Graphic Elements

Gradients and Textures

bowling green state university is
A Public University for the Public Good.

It is more than a tagline, more than a motto. It is who we are, who we have always been.

As Falcons, we have a special obligation to create good. We are a high research, comprehensive, nationally ranked university of value that doesn’t settle. This document captures it all — how we tell our story, convey who we are and share the work we’re doing with others.

Brand Showcase

Explore examples of how our visual identity comes to life across print, digital, environmental and promotional materials.

View the BGSU brand in action

University Licensing

Disability Statement

Brand Templates and Materials

While the Office of Marketing and Communications is tasked with its cultivation and protection, the entire BGSU community has a shared responsibility to be good stewards of the BGSU brand. We want to ensure you have the tools to do so.

University Stationary

Official BGSU stationery is available for purchase. Envelopes, letterhead and business cards are offered through the BGSU Falcons Purch. The templates are customized, purchased and printed through BGSU Print in a seamless online ordering process.

Canva Templates

BGSU-branded Canva templates are available to help faculty and staff create polished, on-brand communications with ease. Templates feature approved University fonts, colors and design elements.

Branded Presentations

Find official logo files, usage guidelines and standards to ensure the BGSU logo is represented consistently and correctly. Explore approved logo variations, other University marks and standardized logos for colleges, offices and departments.

Letterhead Template

Email Signature

Name Badge and Tag

We are here to help you advance the brand through the work of our students, faculty, staff and alumni. If you need further assistance, please contact the Office of Marketing and Communications at 419-372-2616 or the Athletics Licensing Resource Group at 616-395-0676.