Brand Standards and Guidelines

The Office of Marketing and Brand Strategy has the privilege of telling the BGSU story and building brand recognition through the great work of students, faculty, staff, alumni, partners and friends of Bowling Green State University. Our brand reflects more than a century of creating public good.

Our graphic standards manual provides information and resources for utilizing BGSU logos, graphics, colors, language and other key elements to support the University's brand identity. Our website also includes branded templates to guide you through projects.

If you need further assistance, please contact the Office of Marketing and Brand Strategy at 419-372-2616 or the Athletics Licensing Resource Group at 616-395-0676. We are happy to assist you and answer any additional questions you have. Thank you for helping us maintain our brand standards.

Warm regards,

Amy West
Assistant Vice President for Marketing and Brand Strategy