The Official Identity Colors

Secondary

These colors add variety to the brand. Our secondary palette includes warm and cool hues that add energy and vibrancy to the BGSU Orange and Brown in the primary palette.

Accent

These colors add variety to the brand. Our secondary palette includes warm and cool hues that add energy and vibrancy to the BGSU Orange and Brown in the primary palette.

Color Ratio

Our primary colors Orange and Brown should be predominant in most layouts. Never use secondary colors in this way. By leading with our primary colors, we can celebrate the pride we have in our institution and incorporate a thoughtful amount of negative space. Rather than viewing white space as a blank area, think of it as a pause. Whether it’s in a photo or a layout, don’t rush to fill negative space. What’s absent can focus attention on the content that’s there.

Ratios on individual pages, spreads, layouts and even full communications can vary. The important thing to remember is that our primary colors should be the predominant colors overall. When viewing all the pieces the university creates and applying the “squint test” to the brand as a whole, the balance of color should feel close to what’s shown here.