Typography Overview

When it’s used thoughtfully, typography becomes a powerful brand tool that can add visual meaning to what we say.

The BGSU brand uses a variety of typefaces, that offer flexibility and balance, across all communications and for
a variety of audiences.

  • Kepler is our sophisticated serif that is used for headlines and subheads.
  • Europa is our workhorse sans that complements Kepler by being used at mostly small sizes in subheads and body copy.

Together, these typefaces help create a clear visual hierarchy and keep our content legible and engaging.

Kepler

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Regular
Regular Italic

Medium
Medium Italic

Semibold
Semibold Italic

As a graceful serif typeface, Kepler can feel either formal or casual, depending on how the text is used. With its delicate proportions and higher contrast, Kepler is used only for headlines and subheads and should not be used at small sizes for captions and body copy.

Licensing
Kepler is available for use at Adobe Fonts after logging into BGSU Adobe Creative Cloud.

Europa

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Light 
Light Italic

Regular
Regular Italic

Bold
Bold Italic

Europa is a flexible typeface that feels neutral, contemporary and utilitarian. The workhorse of our layouts with its clean design and wide range of weights, Europa is primarily used for body copy and smaller headlines, but can be used at larger sizes when necessary.

Licensing
Europa is available for use at Adobe Fonts after logging into BGSU Adobe Creative Cloud.

Updated: 08/10/2025 09:24PM