Typography Overview

When it’s used thoughtfully, typography becomes a powerful brand tool that can add visual meaning to what we say. The BGSU brand uses a variety of typefaces, that offer flexibility and balance, across all communications and for a variety of audiences.

  • Bookmania is our sophisticated serif that is used for headlines and subheads.
  • Univers Next is our workhorse sans that complements Bookmania by being used at mostly small sizes in subheads and body copy.

Together, these typefaces help create a clear visual hierarchy and keep our content legible and engaging.

Bookmania

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Regular
Semibold
Black

Bookmania bridges the gap between our founding traditions and our future-focused mission. It is a typeface that feels both familiar and fresh–a perfect reflection of the Falcon spirit.

A Modern Twist on a BGSU Classic

If you look at the Bowling Green State University University Seal, you’ll see the roots of our brand. The lettering in the seal is based on Bookman Oldstyle–a font that has represented our campus
for generations.

Bookmania is the modern evolution of that look. It’s the “new and improved” version of our history. We chose it because it keeps us connected to our past while giving us the tools we need for a modern university.

Where to Use It

Bookmania is designed for headings and subheadings. It’s our “voice”—strong, traditional and full of character. Because it has so much personality, we save it for these high-level spots to make sure our big messages stand out.

Licensing

Bookmania is available for use at Adobe Fonts after logging into BGSU Adobe Creative Cloud.

Univers Next

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Light 
Regular
Bold

Univers Next is the supporting font. A clean, modern font that’s all about making information easy to find and read.

Where to Use It

  • Body copy: Use this for paragraphs, stories and letters. It’s easy on the eyes, even in long blocks of text.
  • Fine print: Use it for the small stuff – captions, photo credits, and the tiny details that need to stay crisp and legible.
  • Supporting text: Univers in all UPPERCASE creates a sharp, modern look that clearly separates different sections of your design.

Licensing

Univers Next is available for use at Adobe Fonts after logging into BGSU Adobe Creative Cloud.

Updated: 08/13/2026 03:43AM