Srinivas Melkote, Ph.D.



Dr. Srinivas Melkote has been a teacher in the field of Media Production and Studies, journalism, and mass communication for more than 30 years. He has taught at universities in India, US, and Jamaica and is currently a full professor in Media Production and Studies in the School of Media and Communication Studies.  Professor Melkote has researched and published extensively on a range of issues ranging from the role of communication in directed social change, participatory communication, diffusion of innovations, international communication, health communication, communication strategies for HIV/AIDS prevention, mass communication theory, quantitative research methods, media effects and communication pedagogy. His book Communication for Development: Theory and Practice for Empowerment and Social Justice, 3rd edition (co-authored with Dr. Leslie Steeves) is a core text for courses on media and communication in directed social change in colleges around the world.  Professor Melkote’s current interests are examining the role of media and communication in achieving social justice.  His work in social change communication examines the roles of globalization, economics, politics, and hegemonic discourse in sustaining and widening the inequality gaps between people in societies around the world.  Dr. Melkote is also active in examining the role of media in acculturation, body dissatisfaction, and health-related issues.    


Ph.D. University of Iowa
M.A. University of Iowa

Courses Taught:

Media and Communication in Directed Social Change
Media Theories
Global Communication
Quantitative Research Methods and Statistics

Vitae in PDF

Select Representative Works:

Yagnik, A., & Melkote, S. (2016). Cognitive and behavioral involvement factors in health communication strategies: A case study of menstrual hygiene in India. Journal of Communication and Media Research, 8(2), 48-66.

Kandari, A., Melkote, S., & Sharif, A. (2016). Needs and motives of Instagram users that predict self-disclosure use: A case study of young adults in Kuwait. Journal of Creative Communication, 11(2), 85-101.

Updated: 09/02/2020 03:30PM