Create. Promote. Analyze. The new advertising major in the School of Media and Communication is an interdisciplinary program empowering students to be adaptable in the fast-changing media environment. They learn to apply strong writing and analytical skills, solve problems creatively and master professional skills for commercial and nonprofit organizations.
Quality classroom experiences
Advertising students benefit from small class sizes and hands-on learning experiences. They develop personally and professionally through a balance of conceptual foundations and professional skills taught in the classroom and through experiential opportunities
Stand Out in courses like
- Principles of Advertising
- Advertising Copywriting & Creative Strategy
- Graphic Design Thinking
- Intro to Interactive Advertising & Social Media
Students who major in advertising can choose between two concentrations: Creative/Production and Management/Research. The creative/production concentration prepares students for careers in copywriting, print and digital advertising or commercial production, webmaster for commercial websites or social media. The courses provide a strong foundation of theory and practice in advertising; incorporate broad-based knowledge across advertising, communication, media production and studies, and provide marketing and graphic design courses to help students understand the needs of marketer in creating advertisements.
Students may also decide to minor in advertising. The minor is beneficial to students interested in broadcasting, online media, marketing, promotion and other media-related industries and cultures.
“BGSU's interdisciplinary environment, coupled with its outstanding professional staff and faculty, will make this major a high demand option for graduates looking to position themselves well for a successful career upon graduation.”
- Kristen Gillespie, Head of Consumer Product Specialists at YouTube, Google
Internships and Careers
The Capstone Campaign Course, conducted with real clients, and a two-internship requirement provide practical, real-world experiences that can translate into job opportunities. An Industry Advisory Board, comprised of alumni and major advertising employers such as Google, Disney, NBC Universal, MadAveGroup and Hart, enhances industry connections for the program and students.
Go Far in your career
- Creative directors
- Account executives
- Advertising sales executives
- Advertising media planners and buyers
- Advertising researchers/analysts
- Social media managers
- Marketing communications directors for commercial or nonprofit organizations
Students are expected to achieve the following learning outcomes:
- Explain the different functions, regulations, and roles of advertising in business marketing, the media industry, and society;
- Utilize consumer behavior and persuasion theories with audience research to select target audience, develop and evaluate advertising campaigns' effectiveness with appropriate data analytics and metrics;
- Write advertising copy, understand graphic design principles and develop ethical advertising campaigns and strategies across multiple media platforms including social media for both commercial and non-profit organizations;
- Apply knowledge of the strengths and limitations of different marketing communication media and integrate them in advertising campaigns and media advertising sales.