Create. Promote. Analyze. Advertising is at the heart of today’s popular culture. The advertising major (or minor) in the School of Media and Communication at Bowling Green State University is an interdisciplinary Advertising program equipping students to be adaptable in today’s fast-changing media environment.
You will learn to apply strong theoretical and media analytical skills and human psychology approaches to solve client problems creatively by mastering professional skills for commercial and nonprofit organizations.
Internships and Careers
Advertising graduates from Bowling Green State University work at some of Ohio’s and the nation’s most recognized brands. They also deliver critical public health and cause-driven messages for governmental and nonprofit organizations in an increasingly fractured media landscape. Graduates of the degree will understand how the media market evolves and be able to navigate the changing landscape for a wide range of clients or as chief marketing officers or brand managers.
According to the U.S. Department of Labor, advertising, promotions and marketing managers’ overall employment is projected to grow faster than average from 2018-2028.
Based on research by the Bureau of Labor Statistics, the salary expectations for mid-career advertising and promotions managers was $106,100 in 2017, with the top 10% earning more than $200,000 per year.
An Industry Advisory Board, composed of alumni and major advertising employers such as Google, Disney, NBC Universal, MadAveGroup and Hart, enhances industry connections for the program and students.
Go Far in your career
- Cause-related communications
- Advertising media planners and buyers
- Marketing communications directors
- Social media managers
- Advertising executives
- Creative directors
- Map out your advertising path
- Sample course requirements for new students
- Program requirements
- Advertising 2990 On-Campus Internship Form
- Advertising 3990 Professional Internship Form
- Falcon Media
- Advertising video
- Advertising Advisory Board
- Advertising Student Showcase
- Advertising Professors' Favorite Ad Campaigns
Advertising major students are expected to achieve the following learning outcomes during their time on the Ohio campus of Bowling Green State University:
- Explain the different functions, regulations and roles of advertising in business marketing, the media industry and society;
- Utilize consumer behavior and persuasion theories with audience research to select target audience and develop and evaluate advertising campaigns' effectiveness with appropriate data analytics and metrics;
- Write advertising copy, understand graphic design principles and develop ethical advertising campaigns and strategies across multiple media platforms, including social media for both commercial and nonprofit organizations;
- Apply knowledge of different marketing communication media’s strengths and limitations and integrate them in advertising campaigns and media advertising sales.
Michael & Sara Kuhlin Center
Students practice their production skills using state-of-the-art technologies in the Michael & Sara Kuhlin Center. The center features video and audio production suites. The video production suite includes access to robotic cameras, virtual sets and “live reporting” spaces. An advanced projection system enables students to simultaneously watch live action being recorded and see the work being done on the control boards.
Students also have outlets for their work. BG Falcon Media, the student media organization, offers hands-on, real-world experience in professional standard promotions, social media and advertising. The student-staffed group publishes a stable of titles, from sports-focused publications to multicultural outlets across multiple channels.
With more and earlier access to these facilities, you can develop advanced portfolios to demonstrate skills to prospective employers.
A Public University for the Public Good
The School of Media and Communication at Bowling Green State University develops individuals who communicate effectively, contribute to their communities, and engage globally with individuals, governments, businesses, and nonprofit and civic organizations. The school is a strong advocate for ethical professional practices, equal access to media technologies, inclusivity, and freedoms of speech and press in order to build a more deliberative and democratic community.