Create. Promote. Analyze. The new advertising major in the School of Media and Communication is an interdisciplinary program empowering students to be adaptable in the fast-changing media environment. They learn to apply strong writing and analytical skills, solve problems creatively and master professional skills for commercial and nonprofit organizations.
Internships and Careers
The Capstone Campaign Course, conducted with real clients, and a two-internship requirement provide practical, real-world experiences that can translate into job opportunities. An Industry Advisory Board, comprised of alumni and major advertising employers such as Google, Disney, NBC Universal, MadAveGroup and Hart, enhances industry connections for the program and students.
Go Far in your career
- Creative directors
- Account executives
- Advertising sales executives
- Advertising media planners and buyers
- Advertising researchers/analysts
- Social media managers
- Marketing communications directors for commercial or nonprofit organizations
Students are expected to achieve the following learning outcomes:
- Explain the different functions, regulations, and roles of advertising in business marketing, the media industry, and society;
- Utilize consumer behavior and persuasion theories with audience research to select target audience, develop and evaluate advertising campaigns' effectiveness with appropriate data analytics and metrics;
- Write advertising copy, understand graphic design principles and develop ethical advertising campaigns and strategies across multiple media platforms including social media for both commercial and non-profit organizations;
- Apply knowledge of the strengths and limitations of different marketing communication media and integrate them in advertising campaigns and media advertising sales.