The Public Relations program is part of the School of Media and Communication in the BGSU College of Arts and Sciences.   

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  • Bachelors Available
  • Bachelors Available

Public Relations

The Public Relations program at BGSU helps student develop the expertise and skills for a career in the dynamic and ever-changing field of public relations. They earn a Bachelor of Science in Journalism with a focus on understanding the foundations of public relations practices, and learning to write for print, audio visual and social media.

Quality classroom experiences

Students benefit from a combination of foundational course work and close ties to experienced and knowledgeable faculty members. They also gain real-life experiences in capstone courses and in the two required internships.

Stand Out in courses like

  • Public Relations Writing and Social Media Strategies
  • Introduction to Strategic Public Relations
  • Public Relations Publication Design
  • Public Relations Campaigns
  • Leadership in Communication
  • Principles of Marketing

Curriculum

Students in the Public Relation program learn the skills necessary to help manage communication between an organization and its publics. Students learn and refine the basic skills of writing and presenting, as well as the principles and processes behind effective communications management.

The Public Relations Student Society of America reinforces classroom knowledge and expands opportunities to network with public relations professionals

Internships and Careers

Public relations students put their public relations skills to practice in courses and through the required two internships that guarantee significant practical experience. Internships are available at local businesses and on campus through Falcon Media, the student media organization. Our graduates have gone on to work at Edelman Public Relations Worldwide, American Red Cross, Pro Football Hall of Fame, Columbus Zoo, Dayton Children’s Hospital, University of Michigan, Google..

Average Starting Salary & BGSU Placement Rate

$39,916* – Public Relations graduates average starting salary according to the National Association of Colleges and Employers

89.2% of public relations graduates report they're employed, in graduate school or starting a business within six months of graduation

(BGSU data compiled from students who completed the related questions on the graduation survey.)

Go Far in your career

  • Community Affairs
  • Corporate Public Relations
  • Public Relations Agency
  • Education
  • Event Planning
  • Government
  • Health Care Marketing
  • Nonprofit Administration
  • Politics
  • Sports Marketing

The program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).

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The Public Relations program is part of the School of Media and Communication in the BGSU College of Arts and Sciences.   

Learning Outcomes

Upon completion of the baccalaureate degree, students in journalism will be expected to:

  • Understand and apply the principles and laws of freedom of speech and press, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances;
  • Demonstrate an understanding of the history and role of professionals and institutions in shaping communications;
  • Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications;
  • Demonstrate an understanding of diversity of peoples and cultures and of the significance and impact of mass communications in a global society;
  • Understand concepts and apply theories in the use and presentation of images and information;
  • Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness, and diversity;
  • Think critically, creatively, and independently;
  • Conduct research and evaluate information by methods appropriate to the communications professions in which they work;
  • Write correctly and clearly in forms and styles appropriate for the communications professions, audiences, and purposes they serve;
  • Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style, and grammatical correctness;
  • Apply basic numerical and statistical concepts;
  • Apply tools and technologies appropriate for the communications professions in which they work.
Accreditation

Bowling Green State University [BGSU] is accredited by the Higher Learning Commission.  BGSU has been accredited by the Higher Learning Commission since 01/01/1916. The most recent reaffirmation of accreditation was received in 2012 - 2013. Questions should be directed to the Office of Institutional Effectiveness.

The Public Relations program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) and is in good standing. Only about 25 percent of programs across the country are accredited.

More information on accreditation

Professional Licensure

Bowling Green State University programs leading to licensure, certification and/or endorsement, whether delivered online, face-to-face or in a blended format, satisfy the academic requirements for those credentials set forth by the State of Ohio.

Requirements for licensure, certification and/or endorsement eligibility vary greatly from one profession to another and from state to state. The Public Relations program does not lead to professional licensure.

Requirements for licensure, certification and/or endorsement eligibility vary greatly from one profession to another and from state to state. The Public Relations program, leads to professional licensure.

More information on professional licensure

Gainful Employment

Under the Higher Education Act Title IV disclosure requirements, an institution must provide current and prospective students with information about each of its programs that prepares students for gainful employment in a recognized occupation.

The Business Administration program is not a recognized occupation that requires a Gainful Employment disclosure.



* Job placement and salary information was compiled by the Office of Academic Assessment through the Graduation Survey from AY2015-2018. The data are gathered around the time of Commencement and a follow-up survey six months post Commencement. For the salary question, data for programs with fewer than fifteen responses are not included. Salaries for those programs are from the National Association of Colleges and Employers Summer 2019 Survey. For questions regarding the data, contact assessment@bgsu.edu.

Updated: 03/04/2021 03:54PM