Master of Arts in Media and Communication 

Strategic Communication and Social Media

The Master of Arts in Media and Communication degree with a specialization in Strategic Communication and Social Media is 100% online and designed for media and communication professionals working in corporations, non-profit organizations and media companies.

The field of media and communication is constantly changing. Professionals in the field are expected to be aware of and informed about the latest trends in order to advance in their current positions or explore new career opportunities.


Master of Arts in Media and Communication with a Specialization in Strategic Communication and Social Media (100% Online)

Advance Your Career

  • Enhance your credentials
  • Advance your professional knowledge
  • Strengthen your knowledge of latest  communication/marketing trends
  • Sharpen your critical thinking skills
  • Gainful Employment Disclosure
    QM LearnerSupport CertMark 2019 web


Program Benefits

  • Gain up-to-date knowledge and skills in organizational communication, social media, advertising and public relations
  • Network with media and communication professionals in Northwest Ohio
  • Enroll part time and plan to complete the degree in two years

Program Requirements

The MA program with the Strategic Communication specialization comprises 30 credit hours, which can be earned by taking three required courses (MC 6001; MC 6301; MC 6401), four specialization courses (MC 6550; MC 6551; MC 6552; MC 6553), and two elective courses (one MC course; one BGSU graduate course), as well as completing comprehensive final exam.

Required Courses (21 Credits)

MC 6001: Strategic Communication
MC 6301: Quantitative Methods for Strategic Communication
MC 6401: Qualitative Methods for Strategic Communication
MC 6550 Organizational Communication
MC 6551 Public Relations Research & Practice
MC 6552 Social Media Seminar
MC 6553 Advertising Research & Practice

Exam (3 credits)

6980 Comprehensive Exam

Elective Courses (6 credits)  

MC 5040 Communication and Conflict
MC 5080 Intercultural Communication
MC 5090 International Communication
MC 5610 Audience Research
MC 5630 Media Programming
MC 5640 Practicum in Interactive Online Media and Production
MC 5700 Electronic Surveillance and Privacy
MC 6570 International Communication
MBA 6070 Business Ethics, Law, and Communication
MBA 6800 Special Topics
ENG 6400 Professional/Technical Writing
ENG 6420 Professional/Technical Editing
LRND 6700 Principles of Multimedia Production and Courseware Design

Application Requirements


Submit Your Graduate College Application Online

Apply Now or Return to Existing Application 

The following materials are required in your online applications:

  • Current resume listing both educational and professional experiences
  • Personal statement (1-2 pages) evaluating your preparation for graduate study and elaborating how this degree will help you accomplish your educational and career objectives
  • Three letters of reference sent directly from the recommenders
  • Once we receive the online application and all other materials we will contact applicants for an interview, either in person or via technology.

Note: All graduate level programs use the same Graduate College Application. A $45 nonrefundable application fee is assessed for domestic applications. The international application fee is $75.


Submit Official Transcripts and Standardized Test Scores   

TRANSCRIPTS: As part of the online application process  you will upload scanned copies of transcripts from all institutions attended. Upon admission, final official transcripts from each degree-granting institution must be submitted to the Graduate College.

Request official transcripts and test scores be sent to:

Graduate College
200 University Hall
Bowling Green State University
Bowling Green, OH 43403

TEST SCORES: GRE test scores (within last 5 years) are to be submitted as part of the online application process.  Applicants planning to take the GRE should plan ahead accordingly. Visit for more information about test centers, test dates, and test availability. Applicants with 3 or more years of relevant professional work experience may be eligible for exemption from the GRE requirement.

Non-native speakers of English must have a minimum 80 TOEFL IBT, 53 PTEA, or 7.0 IELTS score.

For information on tests visit the Educational Testing Service website.

You will be enrolled in and receive your graduate degree from the College of Arts and Sciences

Strategic Communication Program Webinar

Explore BGSU's Graduate Program in Strategic Communication and Social Media

In this informational session we will explore the benefits and features of the Graduate Program in Strategic Communication and Social Media at Bowling Green State University.

Learn more

Updated: 07/22/2021 02:40PM