Louisa Ha, Ph.D.


Position: Professor
Phone: 419-372-9103
Email: louisah@bgsu.edu
Address: 411 Kuhlin Center


Louisa Ha is a professor of research excellence (2021-24) in the School of Media and Communication at Bowling Green State University, Ohio, U.S.A.  She is also the former editor of Journalism and Mass Communication Quarterly, the flagship journal of the Association for Education in Journalism and Mass Communication. She is the founder and chair of the Emerging Media Research Cluster in the School of Media and Communication. She is the Advertising Major Advisor and Internship Coordinator. She is also the Interim Graduate Coordinator of the School of Media and Communication's Graduate Programs. Her research interests are media management, online videos and webcasting, new media business models, social and mobile media use, international conflicts and comparative communication, online and international advertising, and audience research.


Ph.D. Michigan State University
M.Phil. Chinese University of Hong Kong
B.Ssc. Chinese University of Hong Kong

Courses Recently Taught:

Social Scientific Research Methods (MC6300)
Introduction to Media and Communication (MC6000)
Audience Research and Targeting (MDIA4610/MC5610)
Media Programming (MDIA4630/MC5630)
Media Management (MDIA4911)
Social Media and Society (MDIA3520)

Vitae in PDF

Select Recent Works:


Chin-Chung Chao and Louisa Ha (2019 Eds.). Asian Women Leadership: A Cross-National and Cross-Sector Comparison. UK: Routledge/Taylor and Francis. 232 pp.

Ha, Louisa (2018 Ed.). The Audience and Business of YouTube and Online Videos. Lanham, Maryland: Lexington Books. 222 pp.

Journal Articles

Ha, Louisa, Chenjie Zhang and Weiwei Jiang (2020). “Data Quality Comparison Between Computers and Smartphones in Different Web Survey Modes and Question Formats.” Internet Research. DOI: 10.1108/INTR-09-2018-0417

Ha, Louisa, Yang Yang, Rik Ray, Frankline Matanji, Peiqin Chen, Ke Guo and Nan Lyu (2020). How US and Chinese Media Cover the US–China Trade Conflict: A Case Study of War and Peace Journalism Practice and the Foreign Policy Equilibrium Hypothesis. Negotiation and Conflict Management Research. DOI:10.1111/ncmr.12186

Ha, Louisa, Loarre Andreu-Perez and Rik Ray (2019). “Mapping Recent Development in Scholarship on Fake News and Misinformation 2008-2017: Disciplinary Contribution, Topics and Impact,” American Behavioral Scientist. 1-26. DOI: 10.1177/0002764219869402