Louisa Ha, Ph.D.

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Position: Professor
Phone: 419-372-9103
Email: louisah@bgsu.edu
Address: 411 Kuhlin Center

Profile:

Louisa Ha is a professor in the Media Production and Studies at Bowling Green State University, Ohio, U.S.A.  She is also the editor of Journalism and Mass Communication Quarterly, the flagship journal of the Association for Education in Journalism and Mass Communication. She is the founder and chair of the Emerging Media Research Cluster in the School of Media and Communication there. Her research interests are media management and media convergence, new media business models, social and mobile media use, online and international advertising, and audience research.

Education:

Ph.D. Michigan State University
M.Phil. Chinese University of Hong Kong
B.Ssc. Chinese University of Hong Kong

Courses Taught:

Advertising Sales and Media Production
Audience Research and Targeting
Media Programming
Media Management

Vitae in PDF

Select Representative Works:

Ha, L., Joa, C., Gabay, I., & Kim, K., (2018). Does U.S. college students social media use affect school e-mail avoidance and campus involvement?. Internet Research 28(1) 213-231.

Zhang, X., & Ha, L., (forthcoming). Comparing the measures of seven attributes of media reputation. Corporate Communications: An International Journal.