Louisa Ha is a professor of research excellence (2021-24) in the School of Media and Communication at Bowling Green State University, Ohio, U.S.A. She is the Founding-Editor-in-Chief of Online Media and Global Communication, and also the former editor of Journalism and Mass Communication Quarterly, the flagship journal of the Association for Education in Journalism and Mass Communication. She is the founder and chair of the Emerging Media Research Cluster in the School of Media and Communication. She is the Advertising Major Advisor and Internship Coordinator. She is also the Graduate Coordinator of the School of Media and Communication's Graduate Programs. Her research interests are misinformation, social media influencers, online videos, new media business models, social and mobile media use, international conflicts and comparative communication, online and international advertising, and audience research.
Ph.D. Michigan State University
M.Phil. Chinese University of Hong Kong
B.Ssc. Chinese University of Hong Kong
Courses Recently Taught:
Social Scientific Research Methods (MC6300)
Introduction to Media and Communication (MC6000)
Audience Research and Targeting (MDIA4610/MC5610)
Content Strategies and Platform Distribution (MDIA4630/MC5630)
Media Management (MDIA4911)
Social Media and Society (MDIA3520)
Vitae in PDF
Select Recent Works:
Louisa Ha and Lars Willnat (Eds.) (in press): The US-China Trade War: Global News Framing and Public Opinion in the Digital Age. Lansing, MI: Michigan State University Press.
Chin-Chung Chao and Louisa Ha (2019 Eds.). Asian Women Leadership: A Cross-National and Cross-Sector Comparison. UK: Routledge/Taylor and Francis. 232 pp.
Ha, Louisa (2018 Ed.). The Audience and Business of YouTube and Online Videos. Lanham, Maryland: Lexington Books. 222 pp.
Ha, Louisa, Rik Ray, Peiqin Chen and Ke Guo (2021). “U.S. Public Opinion on China and the United States during the U.S.-China Trade Dispute: The Role of Audience Framing and Partisan Media Use.” Journalism and Mass Communication Quarterly. DOI: 10.1177/10776990211049451
Ha, Louisa, Chenjie Zhang and Weiwei Jiang (2020). “Data Quality Comparison Between Computers and Smartphones in Different Web Survey Modes and Question Formats.” Internet Research. DOI: 10.1108/INTR-09-2018-0417
Ha, Louisa, Loarre Andreu-Perez and Rik Ray (2021). “Mapping Recent Development in Scholarship on Fake News and Misinformation 2008-2017: Disciplinary Contribution, Topics and Impact,” American Behavioral Scientist, 65(2), 290-315. DOI: 10.1177/0002764219869402