Ilyoung Ju


Position: Assistant Professor
Phone: 419-372-4322
Address: 415 Kuhlin Center


Ilyoung Ju is an assistant professor in the School of Media and Communications at Bowling Green State University. His current research interests include Advertising Effectiveness and Consumer Psychology. His studies have appeared in journals such as  Journal of Current Issues & Advertising Research, Applied Cognitive Psychology, Management Decision, Journal of Global Marketing, and Journal of Marketing Communications.


Ph.D. Mass Communication emphasis in Adversiting, University of Florida
M.A. Advertising, University of Florida
B.A. Advertising, Kookmin University (Seoul, South Korea)

Courses Taught:
Introduction to Interactive Advertising and Social Media
Social Media Campaign

Vitae in PDF

Select Representative Works:

Ju, I., Jun, J. W., Dodoo, N. A., & Morris, J. (2015). The influence of life satisfaction on nostalgic advertising and attitude toward a brand. Journal of Marketing Communications, 23(4) 413-427.

Ju, I., Kim, J. H., Chang, J. W., & Bluck, S. (2016). Nostalgia marketing, perceived self-continuity, and consumer decisions. Management Decision, 54(8), 2063-2083.