The Business Analytics and Intelligence program is part of the Department of Applied Statistics and Operations Research in the BGSU College of Business.   

  • B
  • Bachelor's

Business Analytics and Intelligence

In an increasingly data-driven world, businesses are leveraging information to gain a key, competitive advantage. The BGSU College of Business is one of the few AACSB accredited institutions in Ohio to offer an undergraduate and a graduate specialization in business analytics and intelligence.

Due to this fast-emerging field, corporate investment and jobs in this area are expected to grow as businesses need to make sense of the data they are collecting. Hiring business analysts provides employers with an excellent return on investment.


Quality classroom experiences

Students in the business analytics and intelligence program develop skills to collect and analyze data. They learn how to interpret “big data” and effectively communicate their findings.

The business analytics program exposes students to a variety of information systems and data through a series of business analytics courses. In addition to the core curriculum, students can customize their classes to reflect their specific career goals and interests such as artificial intelligence methods, supply chain management, social media processes and analytics, and more.   

Stand Out in courses like

  • Database Management
  • Predictive Analytics 
  • Regression Analysis 
  • Data Mining in Business Analytics

Curriculum

Students in the business analytics program complete courses in written communication, mathematics, natural sciences, and social and behavioral sciences. In addition, students complete core courses in business communication, accounting and business concepts, introduction to information systems, and predictive and descriptive analytics. 

During the junior and senior years, business analytics and intelligence students complete core business courses such as business finance, global strategy, prescriptive analytics and legal environment of business. Students also complete a series of courses within the specialization including regression analysis, data mining in business analytics, business intelligence and database management.  

Students are able to compete in business analytics case competitions and earn scholarships

Internships and Careers

Business analysts work for companies in areas such as marketing and sales, human resources, database management and customer relations management. Additionally, business analysts also work as consultants. 

Internships are highly encouraged as they provide a way to bridge the classroom materials into practice and lead to potential future employment. Study abroad is also encouraged.  

GO FAR in your career

  • Market Research Analyst 
  • Data Architect 
  • Financial Analyst 
  • Business Analyst 

BGSU Business Logo white

The Business Analytics and Intelligence program is part of the Department of Applied Statistics and Operations Research in the BGSU College of Business.  

College of Business Admissions

New freshman and new transfer students may apply for entrance to the college with their application for University admission. Math and composite ACT scores (or equivalent SAT scores) are used in the selection process.

Admission to BGSU does not guarantee admission to the Bachelor of Science in Business Administration degree program (BSBA). Students initially enroll in the College of Business as pre-business students. Full admission to the BSBA program requires completion of calculus and a set of introductory business courses with a satisfactory grade point average.

To be admitted to the accounting program and enroll in any upper-division accounting courses, the Department of Accounting and Management Information Systems requires successful completion of 51 semester hours with an overall grade point average of 2.6 or better considering all colleges and universities attended, and successful completion of Accounting 2210 and 2220 with a grade of C or better.

Bloomberg Businessweek ranked the accounting program best in Ohio

Learning Outcomes

Upon completion of the baccalaureate degree, students in Business Administration are expected to be able to:
Goal 1: Students graduating with a BSBA degree will demonstrate competency in business knowledge and its application
Outcomes: Students will -

  • Demonstrate understanding of fundamental knowledge in accounting, economics, finance, business statistics, operations & supply chain management, business law, organizational behavior, marketing, information technology, management science, and global strategy.
  • Demonstrate proficiency in using business-related software applications.
  • Demonstrate competency in integrating knowledge across business disciplines.

Goal 2: Students graduating with a BSBA degree will demonstrate competency in applying appropriate problem solving, decision making and critical thinking skills.
Outcome: Students will -

  • Identify a business problem, develop and critically evaluate alternative solutions, and make appropriate recommendations.
  • Assess the outcomes of a course of action and make appropriate adjustments.

Goal 3: Students graduating with a BSBA degree will demonstrate effective communication and interpersonal skills
Outcomes: Students will -

  • Effectively write a business document.
  • Make effective oral presentations in both individual and team settings.
  • Demonstrate the understanding and application of teamwork.

Goal 4: Students graduating with a BSBA degree will recognize the ethical aspects of business.
Outcomes: Students will -

  • Recognize the context of the ethical situation (economic, legal or cultural).
  • Define the ethical responsibilities of business organizations.
  • Describe the ramifications of unethical behavior.

Bowling Green State University [BGSU] is accredited by the Higher Learning Commission.  BGSU has been accredited by the Higher Learning Commission since 01/01/1916. The most recent reaffirmation of accreditation was received in 2012 - 2013. Questions should be directed to the Office of Institutional Effectiveness.

The Business Administration program is accredited by The Association to Advance Collegiate Schools of Business (AACSB) and is in good standing.

The Business Administration program, Accounting specialization, is accredited by The Association to Advance Collegiate Schools of Business (AACSB) and is in good standing.

More information on accreditation

Bowling Green State University programs leading to licensure, certification and/or endorsement, whether delivered online, face-to-face or in a blended format, satisfy the academic requirements for those credentials set forth by the State of Ohio.

Requirements for licensure, certification and/or endorsement eligibility vary greatly from one profession to another and from state to state. The Business Administration program does not lead to professional licensure.

Requirements for licensure, certification and/or endorsement eligibility vary greatly from one profession to another and from state to state. The Business Administration program, Accounting specialization, leads to professional licensure.

More information on professional licensure

Under the Higher Education Act Title IV disclosure requirements, an institution must provide current and prospective students with information about each of its programs that prepares students for gainful employment in a recognized occupation.

The Business Administration program is not a recognized occupation that requires a Gainful Employment disclosure.

  • Accounting
  • Applied Economics
  • Business Analytics and Intelligence
  • Economics
  • Finance
  • Individualized business 
  • Information systems
  • Information systems, auditing, and control
  • Insurance
  • International business
  • Management
  • Marketing
  • Sales and Services Marketing
  • Supply chain management