Bachelor of Science in Business Administration (BSBA)

Business Administration: Business Analytics and Intelligence

In a world drowning in data, businesses are in desperate need of individuals to analyze, interpret and present that data so that they can tackle complex problems and make better  decisions. 

You can develop these sought-after skills by choosing to specialize in business analytics and intelligence, one of 13 specializations within the business administration bachelor’s degree program at BGSU. 

Learn how to:

  • Gather, store and organize data
  • Interpret data through a mixture of statistical analysis and information systems
  • Communicate your findings effectively

The Schmidthorst College of Business is one of the few AACSB-accredited institutions in Ohio to offer an undergraduate and a graduate specialization in business analytics and intelligence.

Why study business analytics and intelligence at BGSU in Ohio?

  • Customized classes. Tailor your studies to match your career interests in areas like consulting, healthcare, AI, supply chain management or social media analytics.
  • Invaluable connections. Our industry and alumni partners build connections and open doors. They share their knowledge and mentor and hire students for internships and full-time jobs. 
  • Immersive education. Hands-on opportunities outside of the classroom give you the real-world skills that build your resume and impress potential employers.  
    • Apply your skills in real scenarios through live client projects.
    • Gain job experience as early as freshman year. Over 73% of business graduates complete one or more internships. Nearly all interns are paid, with an average salary of $19 an hour.
    • The Schmidthorst College of Business offers ample study abroad opportunities with university partners around the world. 
  • Business-specific scholarships. Apply for more than $1 million in scholarships. 
  • Expert faculty. Our faculty members are world-renowned thought leaders whose trailblazing research is published in leading business journals and shapes the future of business practice and theory. Our teaching faculty remain actively involved in industry and bring current issues into the classroom. 
  • Career prep. We have a career coach embedded in the college who will prepare you for your first internship and continue to support you as you graduate and find full-time work.
  • 17 business student organizations. There’s no better way to learn how to work with a team, run a meeting and organize events than to get involved with one of our business student organizations, which consistently win awards for their good work.
  • Business District Learning Community. Learn and live with other business students.  You’ll find a sense of community, opportunities to interact with business faculty and industry professionals and the chance to go on field trips and to conferences.

Ranked among the top business schools in the U.S. for student experience

Poets&Quants, 2023

Career – what can you do with a specialization in business analytics and intelligence?

The explosion in data collection has created a new industry. Those who can use data to guide  better and smarter decisions are in high demand. Nearly all of our business analytics and intelligence students have full-time employment at graduation.

They work at some of the most successful companies around the world. The average starting salary for business analytics graduates is among the highest in Ohio and higher than the national average. 

BGSU graduates are prepared to work as consultants, policy analysts and management analysts in strategy, marketing and sales. They also pursue careers in insurance, banking and research.

Career paths

  • Business analytics and optimization
  • Market research analyst 
  • Business case modeling
  • Decision science analyst
  • Data architect 
  • Financial analyst

Quick Facts from the Bureau of Labor Statistics

View Average Salaries


You’ll complete core business courses, such as business finance, global strategy, prescriptive analytics and the legal environment of business. Additional courses include communication, accounting and business concepts. 

During your third and fourth years, you will study regression analysis, data mining in business analytics, predictive and descriptive analytics, business intelligence and database management.

Courses are a mix of theory and applied practice. We employ real-world scenarios and case studies in business, crime and science, often with live clients through the BGSU Center for Business Analytics.  

In addition to the core curriculum, students can customize their classes to reflect their specific career goals and interests. Options include artificial intelligence methods, supply chain management, social media processes and analytics and more.

Required courses

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Sample courses

  • Predictive and Descriptive Analytics
  • Regression Analysis 
  • Data Mining in Business Analytics

One of only 6% of business schools with AACSB accreditation, the highest accreditation possible

Schmidthorst College of Business Specializations

The flexibility to complete one or more of our 13 specializations distinguishes us from other universities – and gives you a competitive edge in the job market.

  • Accounting
  • Applied Economics
  • Business Analytics and Intelligence
  • Economics
  • Finance
  • Individualized Business
  • Information Systems
  • Insurance and Risk Management
  • International Business
  • Management
  • Marketing
  • Sales and Services Marketing
  • Supply Chain Management

Premier entrepreneurship program

The Paul J. Hooker Center for Entrepreneurial Leadership at BGSU is one of 20 centers worldwide recognized by the Association to Advance Collegiate Schools of Business (AACSB). 

We weave entrepreneurship into all business programs and offer an entrepreneurship minor.

You can take courses in:

  • Real estate entrepreneurship
  • Women and social entrepreneurs
  • Nonprofit and corporate responsibility
  • Innovation and disruption

Top business leaders and entrepreneurs-in-residence bring real-world experience and expertise to our curriculum. A mentorship program connects students with alumni and industry leaders.

Thanks to an incubation program funded by alumni and supporters, more than $800,000 has been provided to student entrepreneurs to start their own ventures.

Updated: 10/25/2023 12:52PM