Advertising Minor

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Open to students in other majors from sport management and toursim, to education and music.

The Advertising minor, offered by the School of Media and Communication, is designed for students interested in developing a better understanding of the field of interactive and online media advertising. The minor, which is also available for non-Media Production and Studies majors, explores the key role played by advertising in today’s interactive media.

Through this program students explore the social trends as influenced by technology, as well as the principles of marketing and the practical and conceptual issues associated with interactive media. Emphasis also is placed on the practical skills required to meet the demands of the marketplace.

21 credits – 7 courses

The minor is flexible and possible to finish in one year, with four required courses: two gateway courses in either Media Production and Studies or marketing, and two production courses. The remaining courses are electives in Media Production and Studies, marketing, communications, and journalism and public relations. Students choose between a Media Production and Studies or marketing focus.

Curriculum Flow of Advertising Minor

Advertising minor (21 credits – 7 courses)

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The courses cannot be double-counted between major and minor, MDIA majors, who cannot double-count production classes that fulfill major requirements, may take additional elective courses to reach 21 credit hours.

Course Names and Descriptions

TCOM 1030: Media and the Information Society
Fall, Spring. Social trends as influenced by technology in the information society. Social policy and effects involving information technologies and information services. Examples from the telephone, computer, print, film, television, cable, radio and satellite systems. No credit for both JOUR 1000 and TCOM 1030. Open to non-majors.

TCOM 2500: Radio and Television Production for Non-TCOM Majors
Fall, Spring. Basic theories and tasks of audio and video production including scripting, technical quality and aesthetics. In-studio experience in radio and television operation. Laboratory hours. No prerequisites. Not open to TCOM majors. Extra fee.

TCOM 2600: Writing for Electronic Media
Fall, Spring, Summer on demand. Writing for broadcasting and other electronic media; creating scripts with visual and aural appeal; conveying messages in clear, economical, conversational yet professional style to effectively communicate to mass audiences. Prerequisites: GSW 1100/GSW 1110 and TCOM 1030/JOUR 1000.

TCOM 2610: Interactive Television and Video Production
Fall, Spring. Introduces students to the fundamentals of electronic media production and editing in the single-camera format. Through a combination of lecture, readings, discussion, and directed lab exercises, students will be involved with fundamentals of still-camera composition and story-telling, single-camera video camera acquisition of picture and sound, computer video editing basics, and Internet/website posting of electronic video media. Prerequisite: TCOM 1030 and co-requisite TCOM 2600 (may be taken simultaneously with TCOM 2600). Nonmajors by permission only. Extra Fee.

TCOM 2620: Interactive Radio Production
Fall, Spring. Style and basic principles and practices of announcing; theories and processes of audio production and distribution, including webcasting, podcasting and basic interactive concepts frequently employed by radio stations. Prerequisite: TCOM 2600. Extra Fee.

TCOM 2640: Interactive Advertising and Media
Fall, Spring, Summer on demand. Practical and conceptual issues associated with interactive media with emphasis on the interactive advertising. Basics of web design integrated with social science perspectives on interactive media.

TCOM 3520: Online Social Media (approved for BG Perspective)
On demand. This course examines applications and implications of online social media. Social psychological perspectives of online social media will be primarily examined, but the subjects of discussions and readings are not limited to those perspectives. Approved for distance education.

TCOM 3610: Media & Strategic Communication
On demand. This course surveys a broad spectrum of strategic communication including different communication tools and techniques, audience research, message strategies, and traditional/non-traditional media choices in the contexts of traditional product/service promotion, politics, and the non-profit sector. Prerequisite: TCOM 1030 or JOUR 1000.

TCOM 3650: Broadcasting History
Fall. Current U.S. broadcasting with view of antecedents in regulations, economics, programs, audiences, stations, networks, technology and employment.

TCOM 4530: Media Sales and Promotion
On demand. The course introduces the advertising and media product sales process for telecommunications media and various techniques to promote media companies and products. Prerequisites: TCOM 1030/JOUR 1000 or consent of instructor.

TCOM 4610: Audience Research
Fall. Theories of audience and how they are applied in audience research. Types of audience research and how they are used in different settings. Techniques in collecting and analyzing data for audience research and the role of audience research in advertising, programming, financial analysis and social policy decision making. Prerequisite: TCOM 2600.

TCOM 4630: Media Programming
Fall. Audience behavior, program genre and the structure and procedures of the media industry in the selection, scheduling and evaluation of radio, television, cable programs, websites and mobile media content, and how to market and promote media content across platforms. Prerequisites: TCOM 2600.

TCOM 4911: Media Management
Spring. Function, management theories and practices, organizational structure, media business models, and procedures involved in the operation of the telecommunication industry and electronic media. Prerequisite: TCOM 2600 and senior standing or permission by instructor.

TCOM 4690: Seminar: Contemporary Aspects of Telecommunications
On demand. Investigation and analysis of area in telecommunication. Various topics of current concern. May be repeated with permission of adviser to six hours.

MKT 3000: Principles of Marketing
Fall, Spring, Summer. Introduction to marketing activities and decisions for non-business students. Topics include: product, price, promotion, distribution activities; market segmentation; buyer behavior; marketing research. Prerequisite: ECON 2000 or higher. Does not count toward BSBA degree. No credit for students who have received credit for MKT2010. Extra fee. Approved for Distance Education.

MKT 3020: Consumer Behavior
Fall, Spring. Pertinent theoretical and empirical findings about consumer markets and behavior, implications for marketing practice. Topics include: processes of decision making and evaluation; personal, social, environmental, and marketing influences; attitude formation and change; information processing and learning; segmentation of markets. Prerequisite: C or better in MKT 2010 or MKT 3000.

MKT 4080: Introduction to Promotion
Fall, Spring. An exploration of the role of promotion in the marketing process. Topics include: buyer behavior, information processing, communications, and the promotional elements. Strategy implications are stressed throughout the course. Non-Marketing students only. Credit not applicable to specialization in Marketing in BSBA. Credit not allowed for both MKT 4080 and MKT 4100. Prerequisite: C or better in MKT 3000.

MKT 4100: Marketing Communication and Promotion
Fall, Spring. Role of promotion in marketing process. Applications of consumer behavior theory to promotional mix (advertising, personal selling, sales promotion, public relations) and other marketing communications. Topics include integrated marketing communications, communication theory, promotional planning, creation, execution and evaluation. Credit not allowed for both MKT 4080 and MKT 4100. Prerequisite: C or better in MKT 3020.

MKT 4120: Advertising Management
Fall or Spring. Role of advertising management in the marketing mix and advertising as component of integrated marketing communications. Topics include objective setting, market positioning, campaign strategy and tactics (creative and media), campaign effectiveness. Term project usually used. Prerequisite: C or better in MKT 4080 or MKT 4100.

MKT 4000: Topics in Marketing
On demand. Selected areas not covered in depth by existing courses but which are developing as an important part of marketing. Offered on lecture basis or in seminar, depending on student demand and course content. Typical topics, which may vary from semester to semester, could include nonprofit marketing; demand analysis and forecasting; distribution systems; or pricing strategies. May be repeated to 6 hours. Prerequisites: depending upon course content, prerequisites in addition to C or better in MKT 2010 or MKT 3000 may be required.

COMM 3030: Persuasion
Fall, Spring, Summer. Theories and concepts of persuasive communication; attitude change, audience analysis and strategies of persuasion. Prerequisites: COMM 1020 and COMM 2010.

JOUR 3410: Principles of Public Relations for Nonmajors
Fall, Spring, Summer. Public relations problems, policies, practices applied to business and nonprofit organizations; media methods of communicating, survey research, and attitude change. Open to non-majors and non-minors only.

JOUR 4900: Specialized Journalism Skills
Fall, Spring, Summer. Topics vary based on student and faculty interest and developments in the profession. May be repeated.

JOUR 4950: Specialized Journalism Issues
Fall, Spring, Summer. Topics vary based on student and faculty interest and developments in the profession. May be repeated. Approved for Distance Education.

Contact School of Media & Communication
Professor Louisa Ha, louisah@bgsu.edu for more information.