Global Social Media Influencer Research Lab
Introduction
The Global Social Media Influencer Research Lab (GSMI) consists of BGSU School of Media and Communication faculty, alumni of the BGSU graduate program who are either faculty members or doctoral students, and current graduate students who have interest in research on social media influencer research from both quantitative and qualitative perspectives. The Lab aims to contribute to cross-national comparative research on the persuasive effects of social media influencers in marketing communications, social and political issues, their positive and negative roles in society and international relations, and how social media platform affordances were utilized to achieve their opinion leadership. The lab members came from 13 countries: Bangladesh, China (including Hong Kong), Ghana, India, Iran, Kenya, Nigeria, Pakistan, the Philippines, Saudi Arabia, South Korea, Uganda, and the United States.
Bi, Nicky Chang, Fiouna Ruonan Zhang and Louisa Ha (2018). “The Government’s Public Health Crisis Response Strategies and Online Opinion Leaders in China: A Case Study of the 2016 Illegal Expired Vaccine Scandal.” China Media Research 14(2), 16-28.
Ha, Louisa, Ke Guo, Peiqin Chen and Nan Lyu (2022). How Weibo Influencers and Ordinary Posters Responded to the U.S.-China Trade War. In Louisa Ha and Lars Willnat (Eds.)(2022): The US-China Trade War: Global News Framing and Public Opinion in the Digital Age. Lansing, MI: Michigan State University Press, pp. 195-214.
Ha, Louisa, Rik Ray, Frankline Matanji, and Yang Yang (2022). “How News Media Content and Fake New about the Trade War Are Shared on Twitter: A Topic Modeling and Content Analysis.” In Louisa Ha and Lars Willnat (Eds.) (2022): The US-China Trade War: Global News Framing and Public Opinion in the Digital Age. Lansing, MI: Michigan State University Press, pp. 125-144
Ha, Louisa and Yang Yang (2023). "Research about Persuasive Effects of Social Media Influencers as Online Opinion Leaders 1990-2020: A Review," International Journal of Internet Marketing and Advertising 18(2/3), 220- 241. DOI: 10.1504/IJIMA.2022.10043104
Ju, I., & Lou, C. (2022). Does Influencer–Follower Relationship Matter? Exploring How Relationship Norms and Influencer– Product Congruence Affect Advertising Effectiveness across Product Categories. Journal of Interactive Advertising. 22(2), 157-177.
Yang, Yang and Louisa Ha (2021). “Why People Use TikTok (Douyin) and How Their Purchase Intentions Are Affected by Social Media Influencers in China: A Uses and Gratifications and Parasocial Relationship Perspective,” Journal of Interactive Advertising, 21(3), 297-305. DOI:10.1080/15252019.2021.1995544.
Yang, Yang. "TikTok/Douyin Use and Its Influencer Video Use: A Cross-Cultural Comparison Between Chinese and US Users" Online Media and Global Communication 1, no. 2 (2022): 339-368. https://doi.org/10.1515/omgc-2022-0016
Yang, Y. (2024). The role of influencer trust, gender congruency, and expertise congruency: A cross-national comparison between Douyin and TikTok users in China and the USA. In Bi, N.C. & Zhang, R (Eds.), Global Perspectives on Social Media Influencers and Strategic Business Communication (pp. 248-272). IGI Global.
Taylor, Amanda and Louisa Ha (forthcoming). “The Instagram Influencer and the Working Poor in the COVID-19 Pandemic.” Western Journal of Communication.
Refereed Conference Papers
Md. Enamul Kabir and Louisa Ha (2024). #StopAsianHate: A Comparison of South Asian, East Asian-American and Non-Asian Social Media Influencers’ Counter Speech Strategies to Anti-Asian Hate during COVID-19. Paper presented at the Minorities and Communication Division, Association for Education in Journalism and Mass Communication Annual Conference, Philadelphia, Pennsylvania, August 8-11.
Ali, Halima, Felicity Sena Dogbatse, Jisha Jacob, and Faiswal, Kasirye (2024). A Cross-National Comparison of the Rise of Women Social Media Influencers in Kenya, Uganda, Ghana, and India: Exploring their Impact on Breaking Barriers, Driving Activism, and Empowering Others. Paper accepted by Feminist and Gender Studies Division, National Communication Association Annual Convention, New Orleans, Louisiana, November 24.
Kabir, Md. Enamul (2024). Is Counterspeech with hostile Tone the New Tactic for influencers Against Anti-Asian hate? A Computational Analysis of #StopAsianHate Tweets. A paper accepted by National Communication Association Annual Convention, New Orleans, Louisiana. November 21-24.
August 9 | Friday | 8:30 - 10 a.m.
Advertising and International Communication Divisions Joint PF & R Panel Session
Social Media Influencers Around the World: Issues and Impact
Moderating/Presiding
Louisa Ha, Bowling Green State University, Founder and Director, BGSU Global Social Media Influencer Research Lab
Panelists
Global Social Media Influencers and their Role in the National Branding of Saudi Arabia
Mohammad Abuljadail, King Abdulaziz University
Chinese Social Media Influencer Li Jiaqi's Reputation Crisis and A Reconsideration of The Impact of Influencer Trust on The Influencer Consumer Relationship
Yang Yang, Southern Indiana University
Important Role Black and African Social Media Influencers Play in The World of Beauty and Fashion and Lifestyle to Accepting African Beauty in Corporate Spaces
Amonia Tolofari, University of Southern Mississippi
Virtual Influencer Popularity in South Korea
Ilyoung Ju, Bowling Green State University
A Cross-national Comparison of Family Influencers
Hyacinth Bangero and Madison Clatt, Bowling Green State University
Challenges LGBTQ Influencers Face When Their Product Endorsement Create Controversy for Major Brands
Kelsey Zook Bowling Green State University
"Behind the Screens: Insights from Digital Content Creators” Understanding digital content creators’ intentions, practices and ethics"
Dr. Louisa Ha and research lab members (Mohammad Abuljadail, Halima Ali, Osama Mohammed Bahassan, Hyacinth Bangero, Arnab Biswas, Madison Clatt, Jisha Jacobs, Faiswal Kasirye, Man Luo, Kelsey Zook, Yang Yang) and affiliate team member Marta Mensa of the University of North Texas are conducting an 8-language global survey and in-depth interviews and of journalist and non-journalists content creators for UNESCO’s Communication and Information Sector.
Check out the latest UNESCO content creators report
BGSU Global Social Media Influencer Public Speaker Series
Updated: 12/01/2024 11:52AM