Mo Zolfagharian


Position: Associate Professor and Department Chair
Phone: (419) 372-8321
Address: 234A Business Administration

Dr. Zolfagharian joined BGSU in Fall 2018 as an associate professor and chair of the Marketing Department. His educational and professional background include business and applied anthropology. Prior to joining BGSU, he held associate professor and department chair positions at the University of Texas–Pan American and University of Texas Rio Grande Valley. Before pursuing a doctoral degree, he held managerial and consulting positions in manufacturing and international trade. He has served as department chair and provided consulting in public and private spheres.

Dr. Zolfagharian emphasizes creativity and utilizes various quantitative and interpretive methodologies in his research and teaching. While he strives for eclecticism in topics and methods, most of his scholarly works fall in the areas of consumer behavior and services marketing while, at the same time, delving into issues related to technology (innovation), immigrants, and culture. He has authored over 100 journal articles, book chapters, and conference proceedings. His works have appeared in International Journal of Research in Marketing, European Journal of Marketing, Decision Sciences, Psychology & Marketing, International Marketing Review, Journal of Business & Industrial Marketing, and Journal of Services Marketing, among others.

Dr. Zolfagharian enjoys teaching at all levels, from undergraduate to doctoral. He defines teaching as converting students into proactive seekers of learning experiences by engaging them in real-world, experiential projects.


2007    M.S., Applied Anthropology, University of North Texas, Denton, Texas

2007    Ph.D., Marketing, University of North Texas, Denton, Texas

2002    M.B.A., Marketing & Finance, University of South Florida, Tampa, Florida



2018–Present   Associate Professor/Department Chair, Bowling Green State University, OH

2015–2018      Associate Professor, University of Texas–Rio Grande Valley, Edinburg, Texas

2013–2015      Associate Professor, University of Texas–Pan American, Edinburg, Texas

2009–2015      Department Chair, University of Texas–Pan American, Edinburg, Texas

2007–2013      Assistant Professor, University of Texas–Pan American, Edinburg, Texas

2004–2007      Teaching Fellow, University of North Texas, Denton, Texas

2005                Lecturer, Texas Woman’s University, Denton, Texas


2002–2003      General Manager, Paramount Consulting & Mitra Investment, Tampa, FL

1996–1999      Marketing Research Manager, Korea Trade Center (KOTRA)

1995–1996      Marketing Manager, Iran All Corp.

1993–1995      Purchases & Recruitment Clerk, Main Offices of the Army