Steven Koppitsch, Ph.D.
Steve Koppitsch is an Assistant Professor of Marketing. He currently teaches introductory marketing courses (MKT 2010 and MKT 3000) and International Marketing (MKT 4550). Dr. Koppitsch’s research interests include how firms can recover from service failures, consumer processing of positive and negative information, and how consumers respond to anger. Dr. Koppitsch earned his Ph.D. in Marketing from the Marshall School of Business at the University of Southern California. He also earned an MBA from the University of Rochester and a BA in Psychology from Whitman College. Dr. Koppitsch also has worked in sales, marketing, graphic design, and public relations positions.
Dr. Koppitsch's dissertation examined the effect of comparative processing on brand choice in the context of mitigating information about negative aspects of a firm. He has additional published research comparing Costco and Amazon Prime. Dr. Koppitsch's current research projects include examining creative problem solving of business students, the role of sales managers, the job functions of sales representatives, and the role of a reprimand in dealing with service failures.
Ph.D., Marketing, Marshall School of Business, University of Southern California
M.B.A., 2005, University of Rochester
B.A., Psychology 1998, Whitman College
2013-present, Assistant Professor of Marketing, Bowling Green State University.
2012-2013, Instructor, Marketing Department, College of Business, Bowling Green State University.
2010-2012, Instructor of Marketing, Chapman University.
2009, Instructor, Department of Marketing, Marshall School of Business, University of Southern California.
2008, Teaching Assistant, Department of Marketing, Marshall School of Business, University of Southern California.
Excellence in Teaching Award for the 2010 period in the Department of Marketing of the Marshall School of Business at the University of Southern California.
Doctoral Fellowship since 2006 through the Marshall School of Business at the University of Southern California.
Doctoral Fellowship from 2005 to 2006 through the Simon Graduate School of Business at the University of Rochester.
Beta Gamma Sigma International Honor Society since 2005 at the University of Rochester.
Shutzman Scholarship Winner from 2003 to 2005 through the Simon Graduate School of Business at the University of Rochester.
Plank, Richard E., David A. Reid, Steven, E. Koppitsch, and Jeffrey Meyer (2018), “The Sales Manager as a Unit of Analysis: A Review and Directions for Future Research,” Journal of Personal Selling and Sales Management, 38 (1), 78-91.
Titus, Philip, and Steven E. Koppitsch (2018). “Exploring Business Students' Creative Problem-Solving Preferences,” Journal of Education for Business, 93 (5), 242-251.
Rich, Gregory A., Douglas R. Ewing, Steven E. Koppitsch, and Rachel MacGuire (2017), “The Customer Membership Experience: Amazon Prime versus Costco Wholesale Club.” Journal of Shopper Research, 1 (1), 14-29.
Koppitsch, Steven, Valerie S. Folkes, Deborah MacInnis, and Christine Porath (2013), "The Way a Salesperson Manages Service Providers Influences Customers’ Anger About Problems," Journal of Personal Selling and Sales Management, 33 (1), 67-77.