Jeff Meyer, Ph.D.


Jeff Meyer, Ph.D.

Position: Associate Professor
Phone: (419) 372-2052
Address: 228 Business Administration


Dr. Meyer is an Assistant Professor of Marketing. He currently teaches Marketing Research and Product Planning. Dr. Meyer’s research interests include hybrid bundling (i.e., the bundling of services and goods together), services marketing, pricing, and technology. Dr. Meyer earned his Ph.D. in Marketing from Mays Business School at Texas A&M University. He also holds an M.S. in Marketing Research from the University of Texas at Arlington and a B.S. in Statistics from Iowa State University.

Before Dr. Meyer’s academic career, he worked at the Principal Financial Group for eight years in the marketing department of the Group Life and Health Insurance division. There, he was responsible for many of the marketing research activities within the division. He has extensive experience conducting customer satisfaction surveys as well as performing business analytics. While at the Principal, he also worked on various ad-hoc research projects to support the division, such as customer lifetime value and lost customer analysis.

Dr. Meyer’s current research projects examine the pricing of hybrid bundles, the effect of service guarantees on market value, the effect of touchscreen technology on consumer behavior, and the effect of product placement on movie performance.

In Dr. Meyer’s Marketing Research class, teams of students conduct semester long marketing research projects. Key steps in the projects include identifying the research problem, programming the questionnaire in the online survey tool Qualtrics, analyzing the results in the statistical software SPSS, and writing a formal report of the results. In Dr. Meyer’s Product Planning class, teams of students develop a new product from opportunity identification through concept evaluation all the way to launch planning.


Ph.D., 2010, Marketing, Texas A&M University, Mays Business School
M.S., 2004, Marketing Research, The University of Texas at Arlington, College of Business
B.S., 1997, Statistics, Iowa State University, College of Liberal Arts & Sciences               





Assistant Professor, Marketing, Bowling Green State University, Bowling Green, Ohio, 2010-present



2010 Mays Business School PhD Outstanding Teaching Award, Texas A&M University
2010 First Runner-Up, Fisher IMS & AMA SERVSIG Dissertation Proposal Award
2009 Winner, MSI Alden G. Clayton Doctoral Dissertation Proposal Competition
2009 Finalist, ISBM Doctoral Dissertation Award Competition, Penn State University

2009 Mays Business School PhD Outstanding Research Award, Texas A&M University


Meyer, Jeffrey, Dwayne D. Gremler, and Jens Hogreve (2014), “Do Service Guarantees Guarantee Greater Market Value?” Journal of Service Research, 17 (May), 150-163.

Berry, Leonard L., Ruth N. Bolton, Cheryl H. Bridges, Jeffrey Meyer, A. Parasuraman, and Kathleen Seiders (2010), “Opportunities for Innovation in the Delivery of Retail Interactive Services.” Journal of Interactive Marketing. 24(2). 155-167.

Shanker, Venkatesh and Jeffrey Meyer (2009), "The Internet and International Marketing," inThe SAGE Handbook of International Marketing, Maasaki Kotabe and Kristiaan Helsen (Eds.), Sage Publications: London.