Jeff Meyer, Ph.D.


Jeff Meyer, Ph.D.

  • Position: Associate Professor
  • Phone: (419) 372-2052
  • Email:
  • Address: 358G Maurer Center

Dr. Meyer is an Associate Professor of Marketing. He currently teaches Marketing Research, Product Planning, Marketing Analytics, and Product Development for Entrepreneurs. Dr. Meyer’s research interests include services marketing, pricing, technology, and food sustainability. Dr. Meyer earned his Ph.D. in Marketing from Mays Business School at Texas A&M University. He also holds an M.S. in Marketing Research from the University of Texas at Arlington and a B.S. in Statistics from Iowa State University.

Before Dr. Meyer’s academic career, he worked at the Principal Financial Group for eight years in the marketing department of the Group Life and Health Insurance division. There, he was responsible for many of the marketing research activities within the division. He has extensive experience conducting customer satisfaction surveys as well as performing business analytics. While at the Principal, he also worked on various ad-hoc research projects to support the division, such as customer lifetime value and lost customer analysis.


Ph.D., 2010, Marketing, Texas A&M University, Mays Business School
M.S., 2004, Marketing Research, The University of Texas at Arlington, College of Business
B.S., 1997, Statistics, Iowa State University, College of Liberal Arts & Sciences               



Associate Professor, Marketing, Bowling Green State University, Bowling Green, Ohio, 2016-present

Assistant Professor, Marketing, Bowling Green State University, Bowling Green, Ohio, 2010-2016


2020 College of Business Faculty Service Award, BGSU

2017 College of Business Alumni Undergraduate Teaching Award, BGSU

2016 SERVSIG Best Services Article Finalist, AMA SERVSIG

2015 Outstanding Reviewer, Managing Service Quality

  • Services marketing
  • Pricing
  • Technology
  • Food sustainability



Koppitsch, S. E., & Meyer, J. (2021). Do Points Matter?  The Effects of Gamification Activities with and without Points on Student Learning and Engagement. Marketing Education Review

Routh, P., Roy, A., & Meyer, J. (2020). Estimating Customer Churn under Competing Risks. Journal of the Operational Research Society, Forthcoming.

Plank, R. E., Reid, D. A., Koppitsch, S. E., & Meyer, J. (2018). The sales manager as a unit of analysis: a review and directions for future research. Journal of Personal Selling & Sales Management, 38(1), 78–91.

Meyer, J., Shankar, V., & Berry, L. L. (2018). Pricing Hybrid Bundles by Understanding the Drivers of Willingness to Pay. Journal of the Academy of Marketing Science, 46(3), 497–515.

Zhu, Y., & Meyer, J. (2017). Getting in Touch with Your Thinking Style: How Touchscreens Influence Purchase. Journal of Retailing and Consumer Services, 38, 51–58.

Meyer, J., & Shankar, V. (2016). Pricing Strategies for Hybrid Bundles: Analytical Model and Insights. Journal of Retailing, 92(2), 133–146.

Meyer, J., Song, R., & Ha, K. (2016). The Effect of Product Placements on the Evaluation of Movies. European Journal of Marketing, 50(3/4), 530–549.

Song, R., Meyer, J., & Ha, K. (2015). The Relationship between Product Placement and the Performance of Movies. Journal of Advertising Research, 55(3), 322–338. [Number of Times Cited: 4]

Meyer, J., Gremler, D. D., & Hogreve, J. (2014). Do Service Guarantees Guarantee Greater Market Value? Journal of Service Research, 17(2), 150–163.

Berry, L. L., Bolton, R. N., Bridges, C. H., Meyer, J., & Parasuraman, A. (2010). Opportunities for Innovation in the Delivery of Retail Interactive Services. Journal of Interactive Marketing, 24(2), 155–167.


2020 U.S. Department of Agriculture CIG Federal Grant Award, $296,892.                                             

Research project entitled, “Aquaponics on the edge: Coupling aquaponics to tile drainage systems for nutrient recapture and revenue generation.”

Updated: 05/22/2023 01:43PM