Fei L. Weisstein, Ph.D.


Position: Assistant Professor
Phone: (419) 372-6940
Email: fweisst@bgsu.edu
Address: 225 Business Administration


Dr. Fei Weisstein is an Assistant Professor of Marketing at BGSU. She earned her Ph.D. in marketing in 2009 from the University of Illinois at Urbana-Champaign and an MBA from San Francisco State University. Fei’s research focuses on pricing and marketing strategy, social media and digital marketing, online consumer behavior, IT-mediated customer service and consumer decision making. She has received several research paper awards and academic excellence awards.


Ph.D., Business Administration, University of Illinois at Urbana-Champaign       

Master of Business Administration, San Francisco State University                      

B.S. Material Science and Engineering, National Cheng Kung University, Taiwan.


Assistant Professor of Marketing, Bowling Green State University                   2015 - present

Assistant Professor of Marketing, The University of Texas - Pan American           2009 - 2015        

Weisstein, Fei L., Lei Song, Peter Andersen, and Ying Zhu (2017), “Examining Impacts of Negative Reviews and Purchase Goals on Consumer Purchase Decision,” Journal of Retailing and Consumer Services, forthcoming.

Zolfagharian, Mohammadali, Fei L. Weisstein, and Fuat A. Firat (2017), “Price: Meanings and Significance,” Review of Marketing Research, 14, 161-174.

Weisstein, Fei L., Monika Kukar-Kinney, and Kent B. Monroe (2016), “Determinants of Consumers’ Response to Pay-What-You-Want Pricing Strategy on the Internet,” Journal of Business Research,69(10), 4313-4320.

Song, Lei, Fei L. Weisstein, Rolph E. Anderson, Srinivasan Swaminathan, Gavin Wu, Shan Feng, and Kang Tan (2016), “The Effects of Expectation Disconfirmations on Customer Outcomes in E-Markets: Impact of National Culture,” Journal of Marketing Channels, 23(4), 217-229.

Weisstein, Fei L., Mohammadreza Asgari, and Shirway Siew (2014), “Price Presentation Effects on Green Purchase Intentions,” Journal of Product and Brand Management, 23(3), 230-239.

*Weisstein, Fei L., Kent B. Monroe, and Monika Kukar-Kinney (2013), “Effects of Price Framing on Consumers' Perceptions of Online Dynamic Pricing Practices,” Journal of the Academy of Marketing Science, 41(5), 1-14. *Lead article

Subramanyam, Ramanath, Fei L. Weisstein, and M.S. Krishnan (2010) “User Participation in Software Development Projects: How Much Is Good Enough?” Communications of the ACM, 53(3), 137-141.

Gebauer, Judith and Fei Lee (2008) “Enterprise System Flexibility-Aligning Theory with Evidence from a Case Study,” Information Systems Management, 25(1), 71-82.