Gregory A. Rich, Ph.D.


Gregory A. Rich, Ph.D.

Position: Associate Professor
Phone: (419) 372-6939
Address: 222 Business Administration



Ph.D., Indiana University, 1995

M.B.A., Indiana University, 1991

B.A., Indiana University, 1985



Chair, Department of Marketing, Bowling Green State University, Aug 2007 – present

Associate Professor of Marketing, Bowling Green State University, Aug 2001 – present

Assistant Professor of Marketing, Bowling Green State University, Aug 1995 – May 2001

Graduate Assistant / Associate Instructor, Indiana University, School of Business, Aug 1991 – May 1995


Reid, David A., Richard E. Plank, Robert M. Peterson, and Gregory A. Rich (Forthcoming) "Examining the Use of Sales Force Management Practices," Journal of Business and Industrial Marketing.

Rich, Gregory A., (2007), Sales Force Management, Chicago Business Press

Spiro, Rosann, Gregory A. Rich, and William Stanton (2008), Management of a Sales Force (12th Edition), Irwin McGraw-Hill.

Bommer, William H., Gregory A. Rich, and Robert S. Rubin (2005), “Changing Attitudes About Change: Longitudinal Effects of Transformational Leader Behaviors on Employee Cynicism About Organizational Change”, Journal of Organizational Behavior, 26 (No. 7, November), 733-753.

Sharma, Arun, Gregory A. Rich, and Michael Levy (2004), “Starting to Solve the Method Puzzle in Salesperson Self-Report Evaluations,” Journal of Personal Selling and Sales Management,24 (No. 2, Spring), 137-141.