Gregory A. Rich, Ph.D.
Greg Rich (Ph.D. from Indiana University, 1995) is a Professor of Marketing whose research has focused primarily on how leadership theory impacts the management of salespeople. Greg has published 15 articles in a variety of marketing and organizational behavior journals, including Journal of the Academy of Marketing Science, Personnel Psychology, Journal of Personal Selling and Sales Management, and Journal of Business Research. He is the author of a sales management textbook, co-author of a professional selling textbook, and co-developer of the management simulation game Cantopia. He is on the editorial review board of the Journal of Professional Selling and Sales Management. For over 20 years, Greg has served as a sales coach of students competing at the National Collegiate Sales Competition and other similar events. In 2020, he was named Sales Educator of the Year by the American Marketing Association Selling and Sales Management SIG.
Ph.D., Indiana University, 1995
M.B.A., Indiana University, 1991
B.A., Indiana University, 1985
Chair, Department of Marketing, Bowling Green State University, Aug 2007 – 2011
Associate Professor of Marketing, Bowling Green State University, Aug 2001 – present
Assistant Professor of Marketing, Bowling Green State University, Aug 1995 – May 2001
Graduate Assistant / Associate Instructor, Indiana University, School of Business, Aug 1991 – May 1995
- Research focuses on how leadership theory impacts the management of salespeople
- Co-author of textbooks on both sales management and professional selling
- Co-developer of the management simulation game Cantopia
- Teaches undergrad courses in sales management, advanced sales, marketing principles; and graduate level/MBA course in marketing strategy
- Sales coach for students competing in National Collegiate Sales Competition and other similar events
Peesker, K. M., Ryals, L. J., Rich, G. A., & Davis, L. M. (2021). An Ecosystems Analysis of How Sales Managers Develop Salespeople. Journal of Business and Industrial Marketing.
Peesker, K. M., Ryals, L. J., Rich, G. A., & Susan, B. E. (2019). A qualitative study of leader behaviors perceived to enable salesperson performance. Journal of Personal Selling & Sales Management, 39(4), 319–333. http://doi.org/10.1080/08853134.2019.1596816
Reid, David A., Richard E. Plank, Robert M. Peterson, Gregory A. Rich, (2017) "Examining the use of sales force management practices", Journal of Business & Industrial Marketing, Vol. 32 Issue: 7, pp.974-986.
Rich, Gregory, Douglas Ewing, Steven Koppitsch, and Rachel McGuire (2017), ‘‘The Customer Membership Experience: Amazon Prime Versus Costco Wholesale Club,’’ Journal of Shopper Research, Vol. 1 Issue: 1, pp. 14-29.
Deeter, D. R., Hunter, G. K., Loe, T. W., Rich, G. A., Mullins, R., Beeler, L., & Schrock, W. (2021). Professional Selling (Vol. Accepted, pp. 1–294). Chicago Business Press. https://chicagobusinesspress.com/book/professionalselling
Updated: 05/19/2022 05:02PM