Gregory A. Rich, Ph.D.
Ph.D., Indiana University, 1995
M.B.A., Indiana University, 1991
B.A., Indiana University, 1985
Chair, Department of Marketing, Bowling Green State University, Aug 2007 – present
Associate Professor of Marketing, Bowling Green State University, Aug 2001 – present
Assistant Professor of Marketing, Bowling Green State University, Aug 1995 – May 2001
Graduate Assistant / Associate Instructor, Indiana University, School of Business, Aug 1991 – May 1995
Reid, David A., Richard E. Plank, Robert M. Peterson, and Gregory A. Rich (Forthcoming) "Examining the Use of Sales Force Management Practices," Journal of Business and Industrial Marketing.
Rich, Gregory A., (2007), Sales Force Management, Chicago Business Press
Spiro, Rosann, Gregory A. Rich, and William Stanton (2008), Management of a Sales Force (12th Edition), Irwin McGraw-Hill.
Bommer, William H., Gregory A. Rich, and Robert S. Rubin (2005), “Changing Attitudes About Change: Longitudinal Effects of Transformational Leader Behaviors on Employee Cynicism About Organizational Change”, Journal of Organizational Behavior, 26 (No. 7, November), 733-753.
Sharma, Arun, Gregory A. Rich, and Michael Levy (2004), “Starting to Solve the Method Puzzle in Salesperson Self-Report Evaluations,” Journal of Personal Selling and Sales Management,24 (No. 2, Spring), 137-141.