Marketing

BGSU marketing students develop skills in identifying market opportunities and developing and implementing marketing programs. Our students learn the boundary spanning marketing activities for product, service and business-to-business markets in a global economy.

Students can pursuing a business marketing bachelors degree can choose from two specializations, marketing and sales and services marketing.  Students can also pursue a marketing minor. BGSU is  the only university in the country to offer a marketing program focused specifically on both sales and services marketing.

Our internationally renowned marketing faculty bring experience to the classroom and our students are provided a unique education incorporating real-world experience.

Ready to Work

Ready to Work

During his freshman year at Bowling Green State University, marketing student Andrew Ludwig set a goal to have a job waiting for him upon graduation. Not only did he accomplish that goal, his employer waited 11 months for him to start. Read More

Leaving a Legacy

Leaving a Legacy

Marjorie Williams learned at a young age that hard work and determination can lead to success. But she never thought it would allow her to leave a legacy at the College of Business Administration.
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Student Marketing Chapter Among Best in the World

Student Marketing Chapter Among Best in the World

For the second consecutive year, the BGSU chapter of the American Marketing Association earned the Bronze Chapter Award. The Bronze status placed our chapter in the top 5% of all chapters in the world (out of 350 chapters). Read More

Top Business & Marketing Seniors Recognized by Departments for Achievements

Top Business & Marketing Seniors Recognized by Departments for Achievements

Departments nominated their top senior graduating in 2016 for the College of Business Administration Karl E. Vogt Outstanding Senior Award. Several of the departments hosted senior recognition events in order to honor their top graduating seniors for Going Beyond Business As Usual!
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CHRISTINE SEILER HONORED WITH WOMEN OF DISTINCTION AWARD

CHRISTINE SEILER HONORED WITH WOMEN OF DISTINCTION AWARD

Seiler, an instructor in the marketing department, was presented this prestigious award. She has been teaching at BGSU for the past 16 years, focusing primarily on professional selling courses. Seiler is the faculty advisor to the Women in Business Leadership student organization and the coordinator of the annual Women in Leadership Conference. Read More

FACULTY MEMBER DR. DWAYNE GREMLER NAMED DISTINGUISHED TEACHING PROFESSOR

FACULTY MEMBER DR. DWAYNE GREMLER NAMED DISTINGUISHED TEACHING PROFESSOR

Internationally renowned for his services marketing expertise and recognized as an Outstanding Marketing Teacher by the Academy of Marketing Science and a Master Teacher by the Marketing Management Association, Dr. Dwayne Gremler, a Fulbright Scholar, has added more to his list of honors. Dr. Gremler, Professor of Marketing, was designated by the BGSU Board of Trustees as a Distinguished Teaching Professor, the highest honor bestowed upon a current faculty member. Read More

Explore Our Programs

SALES & SERVICES MARKETING


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Explore Our Programs

SALES & SERVICES MARKETING


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CHECK OUT THE MARKETING NEWSLETTER!


Testimonials:

"In my position I have the opportunity to utilize many of the skills I learned during my tenure at BGSU. I work with numerous clients on a daily basis by assisting in the software implementation and product support. The skills and experiences I gained in AMA and through the Department of Marketing have without a doubt prepared me for this type of position. I am grateful to have had these tremendous opportunities while attending BGSU.”
Kevin Cowgill ‘14
 

"As I continue to have more professional experiences I am learning how crucial networking is. The College of Business has a ton of different ways to get involved and meet new people.”
Tiffany Dziak ’11

"Learning never ends. Especially in business and in marketing. Business is fast moving and we are constantly challenged to adapt and learn at the same time. BGSU helped me develop the right managerial skills to identify problems, analyze situations and formulate appropriate strategies for problem solving. It is with these skills and tools from BGSU that lead to 20+ years of experience running successful technology startups."
Michael Kister '91

"I definitely would not be where I am today without the BGSU College of Business and faculty, specifically the marketing faculty. I would encourage all marketing students to get involved with a business organization and get to know their professors. After graduation it is all about networking and getting to know the professionals in your industry of choice!" 
Heather Manocchio ’13

"The amount of opportunities available to marketing students is remarkable. Through my involvement in sales competitions, women in business leadership and other department sponsored networking events, I was able to build my professional network and brand, and start a career that I'm truly passionate about.”
Amy Wolf ‘14

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Website: http://www.bgama.com