Marketing

BGSU marketing students develop skills in identifying market opportunities and developing and implementing marketing programs. Our students learn the boundary spanning marketing activities for product, service and business-to-business markets in a global economy.

Students can pursuing a business marketing bachelors degree can choose from two specializations, marketing and sales and services marketing.  Students can also pursue a marketing minor. BGSU is  the only university in the country to offer a marketing program focused specifically on both sales and services marketing.

Our internationally renowned marketing faculty bring experience to the classroom and our students are provided a unique education incorporating real-world experience.

Ready to Work

Ready to Work

During his freshman year at Bowling Green State University, marketing student Andrew Ludwig set a goal to have a job waiting for him upon graduation. Not only did he accomplish that goal, his employer waited 11 months for him to start. Read More

Leaving a Legacy

Leaving a Legacy

Marjorie Williams learned at a young age that hard work and determination can lead to success. But she never thought it would allow her to leave a legacy at the College of Business.

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Five of Six Faculty/Staff Awards Go to Marketing Department

Five of Six Faculty/Staff Awards Go to Marketing Department

The college is proud to have outstanding faculty and staff who are dedicated to student learning, to the college and to their fields of study. Each year faculty and staff are nominated for awards and the winners are announced at the Opening Day Luncheon before the start of fall semester classes. Read More

BGSU MARKETING PROFESSORS AUTHOR TWO OF THE WORLD'S BEST SERVICE RESEARCH ARTICLES

BGSU MARKETING PROFESSORS AUTHOR TWO OF THE WORLD'S BEST SERVICE RESEARCH ARTICLES

BGSU was a leader in publishing the best service research articles in the world last year. Two BGSU marketing professors’ articles were selected among the four finalists for the 2016 Best Service Article Award presented by the Service Special Interest Group (SERVSIG) of the American Marketing Association.  Each year at the Frontiers in Service Conference, SERVSIG presents the Best Service Article Award from among all service research articles published globally from the previous year. Read More

BOSTELMAN BRINGS SKILL, CARE TO DAILY WORK

BOSTELMAN BRINGS SKILL, CARE TO DAILY WORK

Persistence, kindness, professionalism and skill are but some of the characteristics Marsha Bostelman brings to her job as administrative assistant in the Department of Marketing. Her unflagging commitment to excellence and service was recognized with the presentation of the 2017 Classified Staff Outstanding Service Award, given to Bostelman at the annual Classified Staff Council awards and reception on May 17. She received a $1,000 check and a plaque bearing her name, to be permanently displayed on the second floor of the Bowen-Thompson Student Union. Read More

SPEEDING AHEAD ON JOB INTERVIEWING SKILLS

SPEEDING AHEAD ON JOB INTERVIEWING SKILLS

Overall, 186 students enrolled in the Marketing 2010 (Introduction to Marketing) course took part in the Speed Interview event. Students pitched their skills to 29 employers from 25 different companies as part of the Career Marketing Plan project that ends each semester with a session of Speed Interviews. This “speed” approach allows students to give a brief “elevator pitch” to business professionals from area companies.  Read More

Explore Our Programs

SALES & SERVICES MARKETING


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Explore Our Programs

SALES & SERVICES MARKETING


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CHECK OUT THE MARKETING NEWSLETTER!


Testimonials:

"In my position I have the opportunity to utilize many of the skills I learned during my tenure at BGSU. I work with numerous clients on a daily basis by assisting in the software implementation and product support. The skills and experiences I gained in AMA and through the Department of Marketing have without a doubt prepared me for this type of position. I am grateful to have had these tremendous opportunities while attending BGSU.”
Kevin Cowgill ‘14
 

"As I continue to have more professional experiences I am learning how crucial networking is. The College of Business has a ton of different ways to get involved and meet new people.”
Tiffany Dziak ’11

"Learning never ends. Especially in business and in marketing. Business is fast moving and we are constantly challenged to adapt and learn at the same time. BGSU helped me develop the right managerial skills to identify problems, analyze situations and formulate appropriate strategies for problem solving. It is with these skills and tools from BGSU that lead to 20+ years of experience running successful technology startups."
Michael Kister '91

"I definitely would not be where I am today without the BGSU College of Business and faculty, specifically the marketing faculty. I would encourage all marketing students to get involved with a business organization and get to know their professors. After graduation it is all about networking and getting to know the professionals in your industry of choice!" 
Heather Manocchio ’13

"The amount of opportunities available to marketing students is remarkable. Through my involvement in sales competitions, women in business leadership and other department sponsored networking events, I was able to build my professional network and brand, and start a career that I'm truly passionate about.”
Amy Wolf ‘14

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