Marketing

The Marketing Department offers cutting-edge education in the areas of marketing, sales and services marketing, digital marketing, services, sales, and entrepreneurship.  The Marketing Department is home to:

Our internationally renowned marketing faculty bring experience to the classroom and our students are provided a unique education incorporating real-world experience.  Students pursuing Bachelor of Science in Business Administration may specialize their degree in Marketing, and/or Sales and Services Marketing.  We also offer the Marketing Minor and/or the Entrepreneurship Minor programs.  BGSU is the only university in the country to offer a marketing program focused specifically on both sales and services marketing.

News

Marketing Professor Dwayne Gremler Named JSR Outstanding Associate Editor

Dr. Dwayne D. Gremler, Professor of Marketing in the College of Business at Bowling Green State University, has received the inaugural Outstanding Associate Editor (AE) Award from the Journal of Service Research (JSR).

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BGSU Marketing Students Demonstrate They Are Among Top Sales Talent Nationally

The College of Business is proud to announce the BGSU Sales Team captured second place behind Florida State University at the recent University of Toledo Invitational Sales Competition.

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Student Awards

Paige Bachner is Top Sales & Services Marketing Senior

The Outstanding Senior Award for the sales and services marketing specialization was presented to Paige Bachner by faculty member, Dr. Greg Rich, on behalf of the Department of Marketing.

Emma Harris Selected for Karl Vogt Top Graduating Senior Award

The Karl E. Vogt Outstanding Senior Award, named in honor of a former dean of the College, recognizes the top graduating senior who has demonstrated superior scholarship and participation, leadership, and excellence in campus and/or community activities.

Top Graduating Senior in Marketing Announced

Samantha Strickland was chosen for the Outstanding Senior Award for the marketing specialization presented by the Department of Marketing.

Student Testimonials

"In my position I have the opportunity to utilize many of the skills I learned during my tenure at BGSU. I work with numerous clients on a daily basis by assisting in the software implementation and product support. The skills and experiences I gained in AMA and through the Department of Marketing have without a doubt prepared me for this type of position. I am grateful to have had these tremendous opportunities while attending BGSU.”

- Kevin Cowgill ‘14

"Learning never ends. Especially in business and in marketing. Business is fast moving and we are constantly challenged to adapt and learn at the same time. BGSU helped me develop the right managerial skills to identify problems, analyze situations and formulate appropriate strategies for problem solving. It is with these skills and tools from BGSU that lead to 20+ years of experience running successful technology startups."

- Michael Kister '91

"As I continue to have more professional experiences I am learning how crucial networking is. The Schmidthorst College of Business has a ton of different ways to get involved and meet new people.”

- Tiffany Dziak ’11

"The amount of opportunities available to marketing students is remarkable. Through my involvement in sales competitions, women in business leadership and other department sponsored networking events, I was able to build my professional network and brand, and start a career that I'm truly passionate about.”

- Amy Wolf ‘14

"I definitely would not be where I am today without the BGSU Schmidthorst College of Business and faculty, specifically the marketing faculty. I would encourage all marketing students to get involved with a business organization and get to know their professors. After graduation it is all about networking and getting to know the professionals in your industry of choice!" 

- Heather Manocchio ’13

Explore Our Programs

SALES & SERVICES MARKETING


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Explore Our Programs

SALES & SERVICES MARKETING


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Updated: 09/30/2022 08:54AM