Marketing

BGSU marketing students develop skills in identifying market opportunities and developing and implementing marketing programs. Our students learn the boundary spanning marketing activities for product, service and business-to-business markets in a global economy.

Students can pursuing a business marketing bachelors degree can choose from two specializations, marketing and sales and services marketing.  Students can also pursue a marketing minor. BGSU is  the only university in the country to offer a marketing program focused specifically on both sales and services marketing.

Our internationally renowned marketing faculty bring experience to the classroom and our students are provided a unique education incorporating real-world experience.

Gremler Deemed 'International Professor'

Gremler Deemed 'International Professor'

Distinguished Teaching Professor Dwayne Gremler, a leader in the field of services marketing, shares his expertise not only with his students at Bowling Green State University but often with others at universities around the globe. He recently became the first faculty to be designated a Visiting International Professor by the School of Business and Economics at the University of Münster, in Germany. 
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BGSU Honors student to enter competitive sales arena a Legacy

BGSU Honors student to enter competitive sales arena a Legacy

Derwin Pritchett has a love for sports, and originally became aware of Bowling Green State University through its acclaimed sport management program. The Maryland native visited BGSU and the University of Michigan before finally deciding to become a Falcon. Read More

College’s Top Graduating Seniors Announced at Class of 2018 Graduation Luncheon

College’s Top Graduating Seniors Announced at Class of 2018 Graduation Luncheon

The Karl E. Vogt Outstanding Senior Award recognizes College of Business  graduating seniors who have demonstrated superior scholarship and participation, leadership, and excellence in campus and/or community activities. This year it was so difficult to choose a single winner that the committee decided three business seniors should be presented the 2018 Karl E. Vogt Award. Read More

Leadership Council Recognizes Four Faculty With Excellence Awards

Leadership Council Recognizes Four Faculty With Excellence Awards

Over the past five years, the College of Business Leadership Council has presented members of our outstanding faculty with Faculty Excellence Awards in teaching, using technology in the classroom to improve learning outcomes, and for engagement with industry. This year, the Leadership Council added Faculty Excellence in Research to recognize outstanding research contributions by our faculty. Read More

High-impact experiential learning and industry engagement important part of marketing course

High-impact experiential learning and industry engagement important part of marketing course

Students in Dr. Dwayne Gremler’s Marketing Management course had a valuable opportunity during the fall semester to prepare a comprehensive marketing plan for an international company planning a U.S. launch of one of its pet care products. Vitakraft, the European parent company of Vitakraft Sun Seed that is located just west of Bowling Green, successfully sells its cat-calming product, Felisept, in European markets, and was looking for student insights as they prepared to launch the product into the American market this spring. Read More

Senior earns 3rd place in Gartner National Sales Competition

Senior earns 3rd place in Gartner National Sales Competition

Collin Newton’s successful sales skills continue to earn him recognition among the top talent in the country. In the inaugural Gartner National Sales Competition, the BGSU senior captured 3rd place out of 130 competitors nationwide. Newton first finished in the top ten in Gartner’s over-the-phone role play competition which earned him a trip to Ft. Myers, FL, March 21-23, for the face-to-face competition. Gartner is the world's leading information technology and advisory company. Read More

Business Experiential Learning Classes Provide Win-Win for Students and Clients

Business Experiential Learning Classes Provide Win-Win for Students and Clients

Working with clients gives business students real-world experience helping them go beyond business as usual. Several courses spring semester have been working with clients on the BGSU campus. Read More

Explore Our Programs

SALES & SERVICES MARKETING


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Explore Our Programs

SALES & SERVICES MARKETING


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Testimonials:

"In my position I have the opportunity to utilize many of the skills I learned during my tenure at BGSU. I work with numerous clients on a daily basis by assisting in the software implementation and product support. The skills and experiences I gained in AMA and through the Department of Marketing have without a doubt prepared me for this type of position. I am grateful to have had these tremendous opportunities while attending BGSU.”
Kevin Cowgill ‘14
 

"As I continue to have more professional experiences I am learning how crucial networking is. The College of Business has a ton of different ways to get involved and meet new people.”
Tiffany Dziak ’11

"Learning never ends. Especially in business and in marketing. Business is fast moving and we are constantly challenged to adapt and learn at the same time. BGSU helped me develop the right managerial skills to identify problems, analyze situations and formulate appropriate strategies for problem solving. It is with these skills and tools from BGSU that lead to 20+ years of experience running successful technology startups."
Michael Kister '91

"I definitely would not be where I am today without the BGSU College of Business and faculty, specifically the marketing faculty. I would encourage all marketing students to get involved with a business organization and get to know their professors. After graduation it is all about networking and getting to know the professionals in your industry of choice!" 
Heather Manocchio ’13

"The amount of opportunities available to marketing students is remarkable. Through my involvement in sales competitions, women in business leadership and other department sponsored networking events, I was able to build my professional network and brand, and start a career that I'm truly passionate about.”
Amy Wolf ‘14

Follow us on Social Media!

Facebook: BGSU American Marketing Association
Twitter: @BG_AMA

 

Instagram: @BGSUAMA
Website: http://www.bgama.com

Learning Outcomes

Upon completion of the baccalaureate degree, students in Business Administration are expected to be able to:

Goal 1: Students graduating with a BSBA degree will demonstrate competency in business knowledge and its application

Outcomes: Students will -

  • Demonstrate understanding of fundamental knowledge in accounting, economics, finance, business statistics, operations & supply chain management, business law, organizational behavior, marketing, information technology, management science, and global strategy.
  • Demonstrate proficiency in using business-related software applications.
  • Demonstrate competency in integrating knowledge across business disciplines.

Goal 2: Students graduating with a BSBA degree will demonstrate competency in applying appropriate problem solving, decision making and critical thinking skills.

Outcome: Students will -

  • Identify a business problem, develop and critically evaluate alternative solutions, and make appropriate recommendations.
  • Assess the outcomes of a course of action and make appropriate adjustments.

Goal 3: Students graduating with a BSBA degree will demonstrate effective communication and interpersonal skills

Outcomes: Students will -

  • Effectively write a business document.
  • Make effective oral presentations in both individual and team settings.
  • Demonstrate the understanding and application of teamwork.

Goal 4: Students graduating with a BSBA degree will recognize the ethical aspects of business.

Outcomes: Students will -

  • Recognize the context of the ethical situation (economic, legal or cultural).
  • Define the ethical responsibilities of business organizations.
  • Describe the ramifications of unethical behavior.

Accreditation and/or Program/Cluster Review

Bowling Green State University [BGSU] is accredited by the Higher Learning Commission.  BGSU has been accredited by the Higher Learning Commission since 01/01/1916. The most recent reaffirmation of accreditation was received in 2012 - 2013. Questions should be directed to the Office of Institutional Effectiveness.

The Business Administration program is accredited by The Association to Advance Collegiate Schools of Business (AACSB) and is in good standing. For more information, click here

The Business Administration program, Accounting specialization, is accredited by The Association to Advance Collegiate Schools of Business (AACSB) and is in good standing. For more information, click here

Professional Licensure (If applicable)

Bowling Green State University programs leading to licensure, certification and/or endorsement, whether delivered online, face-to-face or in a blended format, satisfy the academic requirements for those credentials set forth by the State of Ohio.

Requirements for licensure, certification and/or endorsement eligibility vary greatly from one profession to another and from state to state. The Business Administration program does not lead to professional licensure.

Requirements for licensure, certification and/or endorsement eligibility vary greatly from one profession to another and from state to state. The Business Administration program, Accounting specialization, leads to professional licensure. For more information, click here.

Gainful Employment (If applicable)     

Under the Higher Education Act Title IV disclosure requirements, an institution must provide current and prospective students with information about each of its programs that prepares students for gainful employment in a recognized occupation.

The Business Administration program is not a recognized occupation that requires a Gainful Employment disclosure.

Specializations:

  • Accounting
  • Applied Economics
  • Business Analytics and Intelligence
  • Economics
  • Finance
  • Individualized business 
  • Information systems
  • Information systems, auditing, and control
  • Insurance
  • International business
  • Management
  • Marketing
  • Sales and Services Marketing
  • Supply chain management