BGSU marketing students develop skills in identifying market opportunities and developing and implementing marketing programs. Our students learn the boundary spanning marketing activities for product, service and business-to-business markets in a global economy.
Students can pursuing a business marketing bachelors degree can choose from two specializations, marketing and sales and services marketing. Students can also pursue a marketing minor. BGSU is the only university in the country to offer a marketing program focused specifically on both sales and services marketing.
Our internationally renowned marketing faculty bring experience to the classroom and our students are provided a unique education incorporating real-world experience.
Gremler Deemed 'International Professor'
Distinguished Teaching Professor Dwayne Gremler, a leader in the field of services marketing, shares his expertise not only with his students at Bowling Green State University but often with others at universities around the globe. He recently became the first faculty to be designated a Visiting International Professor by the School of Business and Economics at the University of Münster, in Germany. Read More
Student AMA Chapter Ranks Among Top 10% in the World
The student chapter of the American Marketing Association (BGAMA) returned from their AMA International Collegiate Conference in New Orleans with several distinguished awards, including another year of being ranked among the top student chapters out of 390 chapters. Read More
High-impact experiential learning and industry engagement important part of marketing course
Students in Dr. Dwayne Gremler’s Marketing Management course had a valuable opportunity during the fall semester to prepare a comprehensive marketing plan for an international company planning a U.S. launch of one of its pet care products. Read More
Emily Ashley is Top Sales & Services Marketing Senior
The Outstanding Senior Award for the sales and services marketing specialization was presented to Emily Ashley by the Department of Marketing. Read More
Renou Selected for Karl Vogt Top Graduating Senior Award
The Karl E. Vogt Outstanding Senior Award, named in honor of a former dean of the College, recognizes the top graduating senior who has demonstrated superior scholarship and participation, leadership, and excellence in campus and/or community activities. Read More
Upon completion of the baccalaureate degree, students in Business Administration are expected to be able to:
Goal 1: Students graduating with a BSBA degree will demonstrate competency in business knowledge and its application
Outcomes: Students will -
- Demonstrate understanding of fundamental knowledge in accounting, economics, finance, business statistics, operations & supply chain management, business law, organizational behavior, marketing, information technology, management science, and global strategy.
- Demonstrate proficiency in using business-related software applications.
- Demonstrate competency in integrating knowledge across business disciplines.
Goal 2: Students graduating with a BSBA degree will demonstrate competency in applying appropriate problem solving, decision making and critical thinking skills.
Outcome: Students will -
- Identify a business problem, develop and critically evaluate alternative solutions, and make appropriate recommendations.
- Assess the outcomes of a course of action and make appropriate adjustments.
Goal 3: Students graduating with a BSBA degree will demonstrate effective communication and interpersonal skills
Outcomes: Students will -
- Effectively write a business document.
- Make effective oral presentations in both individual and team settings.
- Demonstrate the understanding and application of teamwork.
Goal 4: Students graduating with a BSBA degree will recognize the ethical aspects of business.
Outcomes: Students will -
- Recognize the context of the ethical situation (economic, legal or cultural).
- Define the ethical responsibilities of business organizations.
- Describe the ramifications of unethical behavior.
Accreditation and/or Program/Cluster Review
Bowling Green State University [BGSU] is accredited by the Higher Learning Commission. BGSU has been accredited by the Higher Learning Commission since 01/01/1916. The most recent reaffirmation of accreditation was received in 2012 - 2013. Questions should be directed to the Office of Institutional Effectiveness.
The Business Administration program is accredited by The Association to Advance Collegiate Schools of Business (AACSB) and is in good standing. For more information, click here.
The Business Administration program, Accounting specialization, is accredited by The Association to Advance Collegiate Schools of Business (AACSB) and is in good standing. For more information, click here.
Professional Licensure (If applicable)
Bowling Green State University programs leading to licensure, certification and/or endorsement, whether delivered online, face-to-face or in a blended format, satisfy the academic requirements for those credentials set forth by the State of Ohio.
Requirements for licensure, certification and/or endorsement eligibility vary greatly from one profession to another and from state to state. The Business Administration program does not lead to professional licensure.
Requirements for licensure, certification and/or endorsement eligibility vary greatly from one profession to another and from state to state. The Business Administration program, Accounting specialization, leads to professional licensure. For more information, click here.
Gainful Employment (If applicable)
Under the Higher Education Act Title IV disclosure requirements, an institution must provide current and prospective students with information about each of its programs that prepares students for gainful employment in a recognized occupation.
The Business Administration program is not a recognized occupation that requires a Gainful Employment disclosure.
- Applied Economics
- Business Analytics and Intelligence
- Individualized business
- Information systems
- Information systems, auditing, and control
- International business
- Sales and Services Marketing
- Supply chain management