Marketing

BGSU marketing students develop skills in identifying market opportunities and developing and implementing marketing programs. Our students learn the boundary spanning marketing activities for product, service and business-to-business markets in a global economy.

Students pursuing a business marketing bachelors degree can choose from two specializations, marketing and sales and services marketing.  Students can also pursue a marketing minor. BGSU is  the only university in the country to offer a marketing program focused specifically on both sales and services marketing.

Our internationally renowned marketing faculty bring experience to the classroom and our students are provided a unique education incorporating real-world experience.

News

Marketing Professor Dwayne Gremler Named JSR Outstanding Associate Editor

Dr. Dwayne D. Gremler, Professor of Marketing in the College of Business at Bowling Green State University, has received the inaugural Outstanding Associate Editor (AE) Award from the Journal of Service Research (JSR). Read More

BGSU Marketing Students Demonstrate They Are Among Top Sales Talent Nationally

The College of Business is proud to announce the BGSU Sales Team captured second place behind Florida State University at the recent University of Toledo Invitational Sales Competition. Read More

Student Awards

Emily Ashley is Top Sales & Services Marketing Senior

The Outstanding Senior Award for the sales and services marketing specialization was presented to Emily Ashley by the Department of Marketing.

Renou Selected for Karl Vogt Top Graduating Senior Award

The Karl E. Vogt Outstanding Senior Award, named in honor of a former dean of the College, recognizes the top graduating senior who has demonstrated superior scholarship and participation, leadership, and excellence in campus and/or community activities.

Top Graduating Senior in Marketing Announced

Matthew Manocchio was chosen for the Outstanding Senior Award for the marketing specialization presented by the Department of Marketing.

Student Testimonials

"In my position I have the opportunity to utilize many of the skills I learned during my tenure at BGSU. I work with numerous clients on a daily basis by assisting in the software implementation and product support. The skills and experiences I gained in AMA and through the Department of Marketing have without a doubt prepared me for this type of position. I am grateful to have had these tremendous opportunities while attending BGSU.”

- Kevin Cowgill ‘14

"Learning never ends. Especially in business and in marketing. Business is fast moving and we are constantly challenged to adapt and learn at the same time. BGSU helped me develop the right managerial skills to identify problems, analyze situations and formulate appropriate strategies for problem solving. It is with these skills and tools from BGSU that lead to 20+ years of experience running successful technology startups."

- Michael Kister '91

"As I continue to have more professional experiences I am learning how crucial networking is. The Schmidthorst College of Business has a ton of different ways to get involved and meet new people.”

- Tiffany Dziak ’11

"The amount of opportunities available to marketing students is remarkable. Through my involvement in sales competitions, women in business leadership and other department sponsored networking events, I was able to build my professional network and brand, and start a career that I'm truly passionate about.”

- Amy Wolf ‘14

"I definitely would not be where I am today without the BGSU Schmidthorst College of Business and faculty, specifically the marketing faculty. I would encourage all marketing students to get involved with a business organization and get to know their professors. After graduation it is all about networking and getting to know the professionals in your industry of choice!" 

- Heather Manocchio ’13

Explore Our Programs

SALES & SERVICES MARKETING


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Explore Our Programs

SALES & SERVICES MARKETING


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Testimonials:

Learning Outcomes

Upon completion of the baccalaureate degree, students in Business Administration are expected to be able to:

Goal 1: Students graduating with a BSBA degree will demonstrate competency in business knowledge and its application

Outcomes: Students will -

  • Demonstrate understanding of fundamental knowledge in accounting, economics, finance, business statistics, operations & supply chain management, business law, organizational behavior, marketing, information technology, management science, and global strategy.
  • Demonstrate proficiency in using business-related software applications.
  • Demonstrate competency in integrating knowledge across business disciplines.

Goal 2: Students graduating with a BSBA degree will demonstrate competency in applying appropriate problem solving, decision making and critical thinking skills.

Outcome: Students will -

  • Identify a business problem, develop and critically evaluate alternative solutions, and make appropriate recommendations.
  • Assess the outcomes of a course of action and make appropriate adjustments.

Goal 3: Students graduating with a BSBA degree will demonstrate effective communication and interpersonal skills

Outcomes: Students will -

  • Effectively write a business document.
  • Make effective oral presentations in both individual and team settings.
  • Demonstrate the understanding and application of teamwork.

Goal 4: Students graduating with a BSBA degree will recognize the ethical aspects of business.

Outcomes: Students will -

  • Recognize the context of the ethical situation (economic, legal or cultural).
  • Define the ethical responsibilities of business organizations.
  • Describe the ramifications of unethical behavior.

Accreditation and/or Program/Cluster Review

Bowling Green State University [BGSU] is accredited by the Higher Learning Commission.  BGSU has been accredited by the Higher Learning Commission since 01/01/1916. The most recent reaffirmation of accreditation was received in 2012 - 2013. Questions should be directed to the Office of Institutional Effectiveness.

The Business Administration program is accredited by The Association to Advance Collegiate Schools of Business (AACSB) and is in good standing. For more information, click here

The Business Administration program, Accounting specialization, is accredited by The Association to Advance Collegiate Schools of Business (AACSB) and is in good standing. For more information, click here

Professional Licensure (If applicable)

Bowling Green State University programs leading to licensure, certification and/or endorsement, whether delivered online, face-to-face or in a blended format, satisfy the academic requirements for those credentials set forth by the State of Ohio.

Requirements for licensure, certification and/or endorsement eligibility vary greatly from one profession to another and from state to state. The Business Administration program does not lead to professional licensure.

Requirements for licensure, certification and/or endorsement eligibility vary greatly from one profession to another and from state to state. The Business Administration program, Accounting specialization, leads to professional licensure. For more information, click here.

Gainful Employment (If applicable)     

Under the Higher Education Act Title IV disclosure requirements, an institution must provide current and prospective students with information about each of its programs that prepares students for gainful employment in a recognized occupation.

The Business Administration program is not a recognized occupation that requires a Gainful Employment disclosure.

Specializations:

  • Accounting
  • Applied Economics
  • Business Analytics and Intelligence
  • Economics
  • Finance
  • Individualized business 
  • Information systems
  • Information systems, auditing, and control
  • Insurance
  • International business
  • Management
  • Marketing
  • Sales and Services Marketing
  • Supply chain management