Vision, Mission, Value Statements and Strategic Goals


Our vision is to transform lives through excellent business education, impactful research and meaningful service.

COB Mission and Values Statements:hatch xBEEG7715

The College of Business faculty and staff educate and develop tomorrow’s business professionals through a student-centric approach, create impactful research, and serve our local, national, and global communities.

We value:

  • Faculty and students engaging with the business community
  • Diverse, inclusive, and global perspectives
  • A personalized, interactive environment for learning
  • Research that is meaningful to scholars and practitioners
  • Bringing relevant and up-to-date scholarship into the classroom
  • Innovative and effective pedagogy
  • Emphasizing the importance of innovative and critical thinking
  • High ethical standards in the pursuit of teaching, research, and service
  • Student engagement in curricular and co-curricular activities.
  • Supporting students in their academic and career success
  • Effective verbal and written communication
  • Collaboration and teamwork

College of Business Strategic Alignment to BGSU Goals

  1. Improve six year graduation rate from 55% to 65% by May 2021.
  2. Provide each student an experiential learning experience such as coop/internship, service learning, or capstone course.
  3. Increase permanent placement rate at graduation from 40% to 50% by Fall 2017
  4. Increase response rate for the senior survey from 70% to 85% by Fall 2017.
  5. Increase intern/co-op inventory from 292 to 500 by Fall 2017.
  6. Increase our jobs inventory from 466 to 600 by Fall 2017.
  7. Foster student engagement in student organizations and college sponsored events through CBA Rewards Points.
  8. Review and refresh the applied business curriculum.
  9. Increase the student value and reputation of the Business District.
  1. Redesign the Masters of Economics program to focus on financial economics.
  2. Increase participation in consulting assignments of graduate assistants in Center for Business Analytics.
  3. Facilitate research projects among EMOD students.
  4. Evaluate College Credit Plus to determine feasibility of accelerated bachelors/masters program.
  5. Complete evaluation of the feasibility of executive doctorate in Organizational Development and include interdisciplinary cognate.
  1. Encourage participation by faculty and students in professional organizations.
  2. Recognize the value of leadership roles in professional and academic organizations.
  3. Work with regional community colleges to promote four year degree completion.
  4. Grow insurance program to meet industry needs in state of Ohio.
  5. Partner with the University of Toledo for the Women in Leadership Conference.
  6. Expand the use of The Hatch curriculum internationally.
  1. Expand the education abroad program to include relationships with additional universities.
  2. Increase the number of international students attending BGSU from our international university partners.
  3. Encourage faculty exchanges between the CBA and our education abroad university partners.
  1. Encourage chairs and faculty to actively recruit diverse faculty and staff.
  2. Increase visibility of Not In Our Town within the college.
  3. Foster gender diversity by hosting a Women in Leadership Symposium.
  4. Recognize cultural diversity through celebration of international holidays.
  5. Support student chapter of National Association of Black Accountants.
  6. Explore creation of a student organization supporting multicultural/diversity in student organizations.
  1. Recognize faculty, staff, and student excellence with awards programs.
  2. Promote faculty, staff, and alumni success to external constituents.
  3. Encourage faculty and students to enter national/international case competitions.
  4. Encourage healthy life-styles through CBA activities
  5. Continue expanding and improving student advisory and placement services.
  1. Increase traditional freshman enrollment to 450 by Fall 2017. Increase enrollment through degree completion program and participating in College Credit Plus Program.
  2. Increase freshman to sophomore retention rate to 80% from 71% by Fall 2017.
  3. Host at least 3 major events per semester to attract the community to our College.
  4. Foster the entrepreneurial spirit on and off campus through E-Week programming.
  5. Continue to grow enrollments in graduate programs.