Mr. Sutton has varied areas of marketing expertise: sales, sales management and training, strategic selling, national account management, business development, strategic planning, leadership training, negotiation, and recruiting.
“I enjoy teaching current students and mentoring former students that want to develop skills to differentiate themselves in their profession.” Since Mr. Sutton is focused on helping students, he also has these comments about his professional achievements. “That a person with a simple mind and modest means can be successful by enthusiastically rising each day to the chirp of the opportunity clock to focus on helping other people get what they want.”
The book he recommends that all business students read is “Spin Selling,” by Neil Rackham, who “exposes business students to the basics of professional selling. In order to advance in any organization, no matter which functional area one is involved, it’s critical to not only understand but also to effectively apply the basics of selling.”
Mr. Sutton comes to the classroom with 25+ years of business experience, ranging from small business startups to leadership positions in very large corporations. “My focus in the private sector is the same as in the university environment; find a way to deliver more value than stakeholders expect to receive.” The marketing instructor says that students who have taken his courses “describe classes as interesting by including business experiences, lessons on leadership, and tips for success in life, sprinkled with a bit of subtle humor.”
M.B.A., Bowling Green State University, 1997
B.S.B.A., University of Toledo, 1983