Student Marketing Organization Places Among Top 16 Chapters in the World
BGSU marketing students had a lot to celebrate following the American Marketing Association International Collegiate Conference held in New Orleans April 10-12. Through the hard work of the BGSU students this past year, they earned Bronze chapter status that places the University’s chapter among the top 16 out of 351 chapters in the world.
The chapter was rated as “outstanding” in all six functional areas that include Chapter Planning, Professional Development, Fundraising, Community Service, Membership, and Communications. Several members of the chapter, along with faculty advisor Mearl Sutton, received their awards during the conference.
In addition to the Bronze award, the BGSU chapter of AMA won Excellence for its Marketing Week Activities, which according to the chapter’s president, Kevin Cowgill, this is “the highest honor for all competing chapters in that particular category.” Cowgill stated that Marketing Week was conducted October14-18, 2013, with the theme “Marketing and Numbers.” Among the events were a Family Feud-style competition against the faculty, a workshop on creating online surveys, and an alumni presentation about what skills employers value from marketing graduates.
With this latest success, the College of Business has two student organizations among the top chapters in the world. The BGSU Supply Chain Management Association continues to earn consecutive “Platinum” status awards which place it among the top 10 chapters in the world.