Dec 11, 2014 8:00 AM Marketing Course Helps Prepare Students for Employer Job Interviews
The College of Business curriculum goes beyond the traditional classroom experience. Each semester students enrolled in the Introduction to Marketing (MKT 2010) course learn how to “sell” themselves with a two-minute “elevator pitch” to business employers in an event called Speed Interviews. This event is the highlight of the course which teaches students how to “package” themselves much like the concepts they learn through the course in marketing a product. They moved from employer to employer after their two-minute pitch and three-minute employer feedback.
Dec 5, 2014 10:30 AM BGSU Team Captures Bronze in International Case Competition
Being the only U.S. competitors selected for the Final Round of an international case competition put pressure on American students to represent not only their country well but also to create a positive impression of Bowling Green State University. The BGSU team succeeded by placing third in the International Institute for Business Development (IIBD) Case Competition held at Ateneo de Manila University in the Philippines.
Dec 12, 2014 8:15 AM Winners of SMI Service Blueprint Student Competition Announced
Learning about service marketing goes beyond the typical classroom materials. Dr. Dwayne Gremler’s Service Marketing course (MKT 4050) requires teams of students to go out into the local community and find a services-oriented business or organization to study customer and employee interactions. Then the students prepare a detailed service blueprint as a graded assignment and winners selected by Dr. Gremler.
Dec 5, 2014 1:00 PM Entrepreneurship Professor Featured in Nationwide Costco Publication
Faculty in the College of Business are renowned for their expertise and accomplishments in research and in business. Dr. Gene Poor, Hamilton Endowed Professor of Entrepreneurial Leadership and a BGSU Master Teacher, is a well-known expert in starting up ventures. In fact, one of his most successful startups is LifeFormations, a company that designs and builds realistic characters for themed attractions, museums and trade shows throughout the world.
Dec 15, 2014 3:15 PM Graduating Student Credits College of Business for Going Beyond Business As Usual
Business students who have visited the Office of Undergraduate Student Development over the past few years are familiar with Lisa Knapke, or at least are familiar with her face. She has worked at the front reception desk of the undergrad office in between the purchasing co-ops she has had. Knapke just graduated in December with two specializations – accounting and supply chain. Because of her co-ops during her college career, she was offered a position at Emerson Climate Technologies before graduation.
Dec 19, 2014 2:15 PM Students Connect with Alum at NetJets to Learn About Possible Sales Careers
Our business students have unique and valuable opportunities beyond the traditional classroom to connect with employers and alumni and learn about their businesses up close. A great example of this is a recent trip that BGSU students took to the NetJets aviation operations in Columbus. The Senior Vice President and Head of Sales for NetJets, Patrick Gallagher, is an alumnus of BGSU. He contacted Christine Seiler, who teaches the professional sales course (MKT 4400) and is the BGSU sales team coach, to discuss future recruitment of our sales students at his company.
Dec 15, 2014 8:15 AM The Holidays in Puerto Rico are Much Anticipated and Enjoyed
The Caribbean Island of Puerto Rico is known for year-round festivities and Christmas is the biggest of them all. Christmas in Puerto Rico basically starts on Thanksgiving and doesn’t end until January 6, The Three Kings Day. Family and friends gather to share their joys and their wishes for the New Year. It is a time of union and happiness.
Dec 16, 2014 1:58 PM Holiday Traditions in Other Countries
We are familiar with the American traditions of the holiday season with Christmas trees, Santa Claus, shopping, decorations, and special foods. It is interesting to read about how others around the world celebrate the holidays. A group of seven students from Puerto Rico are attending BGSU for the Master of Accountancy program. Two of them share their country’s holiday traditions in a related story.
Dec 16, 2014 2:00 PM Paul DePalma, a graduate of the Executive Master of Organization Development Program, is Owner and CEO of ADEPT Performance Systems
Paul DePalma began college as a pre-med student at Boston College. He was quickly drawn toward business and ultimately ended up majoring in economics.
Dec 16, 2014 2:00 PM Dr. Dwayne Gremler Recognized with Most Prestigious Honor in Services Marketing
Internationally renowned and recognized as an Outstanding Marketing Teacher by the Academy of Marketing Science and Master Teacher by the Marketing Management Association, Dr. Dwayne Gremler, a Fulbright Scholar, has added another prestigious award to his list of honors. Dr. Gremler, Professor of Marketing, was presented the 2014 Christopher Lovelock Career Contributions Award given annually by the American Marketing Association’s Services Marketing Special Interest Group (SERVSIG). According to SERVSIG, this international award is given to “the individual whose teaching, research, and service have had the greatest long-term impact on the development of the services discipline.” This is the highest award presented in the field of services marketing.
Dec 16, 2014 2:15 PM Business Student Shares Valuable Internship Experiences at Owens-Illinois
The BGSU College of Business undergraduate curriculum goes beyond business as usual. Internships are strongly encouraged so students are able to obtain real-world experience and apply knowledge from their academic courses to the workplace. This is the final narrative in a series about current business students sharing their valuable internship experiences.
Dec 19, 2014 11:30 AM A Sacrifice for Education: Marvin Njoroge’s Parents Made Enormous Sacrifices to Educate Their Children
Marvin Njoroge, graduating this weekend, came to BGSU from Kenya, a country in the eastern part of Africa in the spring of 2010. His parents instilled the importance of education in him from a very young age, and Marvin tributes his success to the sacrifices made by his parents.