Bachelor of Science in Business Administration (BSBA)


Business Administration: Marketing

Marketing offers a pathway into the world of business and creativity.

With this degree, you won’t just learn about advertising and consumer behavior. You will master the art and science of influencing markets, building brands and connecting with people in meaningful ways. 

Marketing is a specialization within the Bachelor of Science in Business Administration (BSBA) program at BGSU.

Our cutting-edge curriculum combines tried-and-true marketing theories and strategies with emerging, technology-forward practices, such as digital marketing, artificial intelligence and analytics. 

  • Use creative and analytical thinking in areas like product design, sales, services, pricing and promotion.
  • Learn innovative ways to dig into consumer behavior to learn how and why buyers choose, use and discard products and services. 
  • Explore how to leverage popular social networks to promote brands.

Marketing also is available as a minor.

Why study marketing at BGSU in Ohio?

  • Student-centered professors. Marketing faculty has won numerous teaching and research awards.
  • Involved alumni. Our dynamic alumni advisory board builds connections and opens doors. They share their knowledge, create scholarship funds and mentor and hire students for internships and full-time jobs.
  • Active student organization. Our American Marketing Association chapter is among the top 5% in the world and one of the largest organizations on campus. Members compete annually in the AMA Collegiate Conference. 
  • Immersive education. Hands-on opportunities outside of the classroom give you the real-world skills that build your resume and impress potential employers.  
    • Gain job experience as early as freshman year. Over 73% of business graduates complete one or more internships. Nearly all interns are paid, with an average salary of $19 an hour.
    • The Schmidthorst College of Business offers ample study abroad opportunities with university partners around the world. 
  • Business-specific scholarships. Apply for more than $1 million in scholarships. There are even scholarships available specifically for marketing majors.
  • Business District Learning Community. Learn and live with other business students.  You’ll find a sense of community, opportunities to interact with business faculty and industry professionals and the chance to go on field trips and to conferences.

Ranked among the top business schools in the U.S. for student experience

Poets&Quants, 2023

Career – what can you do with a specialization in marketing?

  • Craft compelling digital campaigns as a digital marketer.
  • Shape global strategies as a brand manager.
  • Revolutionize customer experiences as a product innovator. 

BGSU marketing students are well regarded by regional and national employers. They acquire invaluable marketing skills in data, technology and storytelling.

Our graduates are well prepared to pursue marketing careers in a wide range of fields: manufacturing, services, technology, healthcare, finance, insurance, advertising, research, public relations, nonprofits, agriculture and government.

Career paths

  • Marketing officers
  • Brand strategists
  • Ecommerce specialists
  • Market researchers
  • Digital marketing specialist
  • Social media marketing manager
  • Customer relationship manager

Quick Facts from the Bureau of Labor Statistics

View Average Salaries


Marketing students learn the fundamentals of marketing theories and practices, as well as current trends in the field. We offer courses in the emerging areas of digital marketing, artificial intelligence and analytics.

Customize classes to reflect your career goals and interests. Learn more about areas like social media marketing, professional selling, branding, marketing analytics and more.

Marketing students also study:

  • The analytical science of marketing 
  • The creative art of marketing
  • The theory and practice of how products, services and ideas are developed, distributed, priced and promoted 
  • Social, ethical and legal issues of marketing

You will become an excellent oral and written communicator through instruction in business communications, pitching ideas and data visualization.

Required courses

Marketing Team

Sample courses

  • Consumer Behavior
  • Branding
  • Professional Selling
  • Marketing Communication and Promotion
  • Services Marketing
  • Digital Marketing
  • Social Media Marketing
  • Business Ethics and Social Responsibility
  • Marketing Analytics

One of only 6% of business schools with AACSB accreditation, the highest accreditation possible

Schmidthorst College of Business Specializations

The flexibility to complete one or more of our 13 specializations distinguishes us from other universities – and gives you a competitive edge in the job market.

  • Accounting
  • Applied Economics
  • Business Analytics and Intelligence
  • Economics
  • Finance
  • Individualized Business
  • Information Systems
  • Insurance and Risk Management
  • International Business
  • Management
  • Marketing
  • Sales and Services Marketing
  • Supply Chain Management

Premier entrepreneurship program

The Paul J. Hooker Center for Entrepreneurial Leadership at BGSU is one of 20 centers worldwide recognized by the Association to Advance Collegiate Schools of Business (AACSB). 

We weave entrepreneurship into all business programs and offer an entrepreneurship minor.

You can take courses in:

  • Real estate entrepreneurship
  • Women and social entrepreneurs
  • Nonprofit and corporate responsibility
  • Innovation and disruption

Top business leaders and entrepreneurs-in-residence bring real-world experience and expertise to our curriculum. A mentorship program connects students with alumni and industry leaders.

Thanks to an incubation program funded by alumni and supporters, more than $800,000 has been provided to student entrepreneurs to start their own ventures.

Updated: 10/25/2023 12:51PM