Professional Master’s Program in Strategic Communication

Earn a Master of Arts in Media & Communication degree with a specialization in Strategic Communication

The field of media and communication is constantly changing. Professionals in the field are expected to be aware of and informed about the latest trends in order to advance in their current positions or explore new career opportunities. The Master of Arts in Media and Communication degree with a specialization in Strategic Communication is designed for media and communication professionals working in corporations, non-profit organizations and media companies.

Listen to audio from An Informational Webinar

 

group banner Dr. Claudia Owens (left) congratulates the 2017 summer graduates

 

Program Features

  • Gain up-to-date knowledge and skills in organizational communication, social media, advertising and public relations
  • Network with media and communication professionals in northwest Ohio
  • Enroll part time and plan to complete the degree in two years
  • Take classes online and face-to-face monthly at Levis Commons in Perrysburg
     

Program Curriculum

The MA program with the Strategic Communication specialization comprises 30 credit hours, which can be earned by taking three required courses (MC 6000; MC 6300; MC 6400), four specialization courses (MC 6550; MC 6551; MC 6552; MC 6553), and two elective courses (one MC course; one BGSU graduate course), as well as completing one capstone project (MC 6910) or completing comprehensive final exam.

Required Courses (21 Credits)
MC 6000 Introduction to Media and Communication
MC 6300 Social Scientific Research Methods
MC 6400 Humanistic Research Methods
MC 6550 Organizational Communication
MC 6551 Public Relations Research & Practice
MC 6552 Social Media Seminar
MC 6553 Advertising Research & Practice
Capstone Project or Exam (3 credits)
MC 6910 Master’s Project Research
MC 6910 Comprehensive Exam
Elective Courses (6 credits)
MC 5040 Communication and Conflict
MC 5080 Intercultural Communication
MC 5090 International Communication
MC 5610 Audience Research
MC 5630 Media Programming
MC 5640 Practicum in Interactive Online Media and Production
MC 5700 Electronic Surveillance and Privacy
MC 6560 Health Communication
MC 6570 International Communication
MBA 6070 Business Ethics, Law, and Communication
MBA 6800 Special Topics
ENG 6400 Professional/Technical Writing
ENG 6420 Professional/Technical Editing
LRND 6700 Principles of Multimedia Production and Courseware Design

Application Deadlines:

July 15 : Fall Semester
December 15 : Spring Semester
  • BGSU graduate admission online application is located at online (On the website, applicants will be asked to request one copy of each transcript from all colleges and/or universities attended and an official GRE score report*)
  • The following materials are required in your online applications.
    1. A current resume listing both educational and professional experiences
    2. A personal statement (1-2 page essay) evaluating your preparation for graduate study and elaborating how this degree will help you accomplish your educational and career objectives
    3. Three letters of reference sent directly from the recommenders
  • Once we receive the online application and all other materials sent to the email address above, we will contact applicants for an interview, either in person or via technology.

*Applicants with 3 or more years of professional work experience and an undergraduate GPA of at least 3.0 on a 4.0 scale may be eligible for exemption from the GRE requirement. Please contact us for more information about the GRE waiver.

* Applicants planning to take the GRE should plan ahead accordingly. Visit https://www.ets.org/gre for more information about test centers, test dates, and test availability.

Current Students Speak About the Program

amy-west
“I am excited to pursue the strategic communications graduate program. The faculty and advising staff have been amazing. The classes are interesting, and the faculty understand the demands of graduate students with careers, families, and busy lifestyles. The blended curriculum, which includes both face-to-face and online classes, provides the perfect balance.” 

—  Amy West
    Communication Manager
    Bowling Green State University

 

tara-kanary
“The strategic communication program truly encompasses the progression I need in my career. I am a web design/developer, so I am used to being behind the scenes at work, but this program will give me an understanding of the industry from the other side. I am excited to gain knowledge not only from the courses themselves, but also from working alongside like-minded professionals.” 

— Tara Kanary
    Web and New Media Designer/Developer
    Bowling Green State University