Master of Arts (MA)

7-week 100% online

Media and Communication: Strategic Communication and Social Media

PR, advertising, social media. The field of media and communication is constantly changing, and the job of integrated strategic communication is growing more complex. We have more ways than ever to engage with people and measure results and impact. 

Creating strategic, data-driven communication plans requires knowing all of the elements of the communication mix. Our 100% online Master of Arts in strategic communication and social media will help you learn how to manage the mix, create strategy and employ tactics, tools and analytics.  

The accomplished faculty in our graduate program teaches you to use public relations, advertising, social media tools and research methodologies to shape messages for digital and nondigital applications. 

Our master’s program is designed for media and communication professionals who work in corporations, civil organizations, nonprofits and media companies who want to expand their knowledge, enhance their careers and make an impact on society. 

Have questions?

Our online enrollment specialists are here for you from registration to graduation. Contact us with questions about applying, financial aid, program details, student support and more. | 419-372-3226

Why study strategic communication and social media at BGSU?

  • Enhance your career trajectory. Mastering the latest communication tools and crafting communication strategy will make you more valuable to your team and more marketable as a job candidate. Our graduates work in corporate, agency, not-for-profit, the news media and many other organizations. 
  • Build leadership skills across organizational communication, social media, advertising and public relations.
  • Flexibility. Seven-week online courses let you continue to work as you study and set your own pace.  Learn where you want and when you want. Enroll part time and complete your degree in two years. 

Career opportunities

The BGSU master of strategic communication and social media equips you with the advanced skills you need to grow and thrive in your career. 

The strategic communication and social media sectors are expected to continue growing, according to the U.S. Census Bureau. A master’s degree will help position you for career growth and exciting new roles.

Career paths

  • Advertising
  • Branding and communication 
  • Communication consulting
  • Crisis communication
  • Digital communication
  • Executive communication
  • Integrated communication
  • Internal communication
  • Investor relations
  • Nonprofit communication
  • Public relations
  • Social and interactive media 

Quick Facts from the Bureau of Labor Statistics

View Average Salaries


Master the strategic communication skills organizations value. Gain up-to-date knowledge and skills in organizational communication, social media, advertising and public relations.

You will learn how to use current strategic frameworks, advanced analytic tools and research methods to assess and demonstrate the effectiveness of your communication plans.

Choose electives from conflict communications to courseware design to meet your goals.

Required courses

Geoffrey H. Radbill Center for College and Life Design

Sample courses

  • Advertising Research and Practice
  • Communication and Conflict
  • Practicum in Online Media Production
  • Public Relations Research and Practice
  • Social Media Seminar
  • Strategic Communication 

Quality Matters LogoBGSU is the only university in Ohio and one of just ten in the nation to earn the BGSU is the only university in Ohio and one of just nine in the nation to earn the Quality Matters Online Learner Support certificate for all of our seven-week online programs. The certificate recognizes that our programs provide the critical services needed for student success and that we use student feedback to continuously improve those services.

BGSU College of Arts and Sciences

The online Master of Arts in media and communication degree with a specialization in strategic communication and social media is part of the School of Media and Communication in the College of Arts and Sciences.