The Individualized Business program is part of the Allen W. and Carol M. Schmidthorst College of Business.  

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  • B
  • Bachelor's

Individualized Business

The Individualized Business (I-Business) specialization in the Schmidthorst College of Business is designed for students who want to obtain a broad business background or who want a business program tailored to their specific needs. The individualized business specialization may be chosen by a student who is interested in general management, small business, family business, entrepreneurial firms, or who is interested in a particular industry or sector of the economy. A student can choose a business degree and combine it with studies from a discipline or field outside of the business college such as theater, health care or the arts.

Quality classroom experiences

Students can tailor their classes to what they are most interested in, with the consultation of an academic advisor.

The Business Career Accelerator assists students in obtaining internships that pertain to the individual student's industry of interest.

Students have the opportunity to study abroad to enhance their degree or minor.

Stand Out in courses like

  • Six Business Electives of your choice
  • Business Analytics V: Prescriptive Analytics
  • Global Strategy

Curriculum

Approximately half of the coursework required of the individualized business student meets the general requirements of BGSU and the Schmidthorst College of Business. The BG Perspective requirements include courses in humanities and arts, natural sciences, and social and behavioral sciences.

To meet BGSU Schmidthorst College of Business requirements, students complete admission and business core courses focusing on various areas of business.

Individualized Business students take an additional 18 to 24 hours of coursework (six to eight courses). Course selection is completed by the student working with an academic advisor, focusing on the student’s career goals.

The Schmidthorst College of Business offers outstanding academic programs, nationally recognized chapters of professional student organizations and a large base of scholarship support.

Internships and Careers

Students in this program are able to tailor their studies directly to their career goals. This provides the opportunity to develop their passion, combining it with their business degree.

The resources of the Schmidthorst College of Business and BGSU’s Career Center are available to students interested in job prospects in business. Students will be able to secure positions in banking, sales, insurance and management training. Some companies that have hired recent I-Business graduates include National City Corporation, Marathon Ashland Petroleum, State Farm Insurance and Sherwin Williams.

Go Far in your career

  • General management
  • Small business
  • Family business
  • Entrepreneurial firms
  • Interested in a particular industry or sector of the economy

Average Starting Salary & BGSU Placement Rate

$55,000* - BGSU Individualized Business graduates average starting salary

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The Individualized Business program is part of the Allen W. and Carol M. Schmidthorst College of Business

Admissions information

Entrance to the College of Business Administration as a pre-business or economics student is selective. New freshman and new transfer students may apply for entrance to the college with their application for University admission. Math and composite ACT scores (or equivalent SAT scores) are used in the selection process.

Admission to BGSU does not guarantee admission to the Bachelor of Science in Business Administration degree program (BSBA). Students enroll in the College of Business Administration as pre-business students. Full admission to the BSBA program requires completion of calculus and a set of introductory business courses with a satisfactory grade point average. The BSBA degree will be granted only to those students who achieve BSBA admission and fulfill all degree requirements.

Students who have questions should contact undergraduate student development in the College of Business Administration, 419-372-2747.

BGSU's undergraduate and master’s business programs are among less than 500 schools worldwide that are accredited by The Association to Advance Collegiate Schools of Business (AACSB International).

Learning Outcomes

Upon completion of the baccalaureate degree, students in Business Administration are expected to be able to:
Goal 1: Students graduating with a BSBA degree will demonstrate competency in business knowledge and its application
Outcomes: Students will -

  • Demonstrate understanding of fundamental knowledge in accounting, economics, finance, business statistics, operations & supply chain management, business law, organizational behavior, marketing, information technology, management science, and global strategy.
  • Demonstrate proficiency in using business-related software applications.
  • Demonstrate competency in integrating knowledge across business disciplines.

Goal 2: Students graduating with a BSBA degree will demonstrate competency in applying appropriate problem solving, decision making and critical thinking skills.
Outcome: Students will -

  • Identify a business problem, develop and critically evaluate alternative solutions, and make appropriate recommendations.
  • Assess the outcomes of a course of action and make appropriate adjustments.

Goal 3: Students graduating with a BSBA degree will demonstrate effective communication and interpersonal skills
Outcomes: Students will -

  • Effectively write a business document.
  • Make effective oral presentations in both individual and team settings.
  • Demonstrate the understanding and application of teamwork.

Goal 4: Students graduating with a BSBA degree will recognize the ethical aspects of business.
Outcomes: Students will -

  • Recognize the context of the ethical situation (economic, legal or cultural).
  • Define the ethical responsibilities of business organizations.
  • Describe the ramifications of unethical behavior.

Bowling Green State University [BGSU] is accredited by the Higher Learning Commission.  BGSU has been accredited by the Higher Learning Commission since 01/01/1916. The most recent reaffirmation of accreditation was received in 2012 - 2013. Questions should be directed to the Office of Institutional Effectiveness.

The Business Administration program is accredited by The Association to Advance Collegiate Schools of Business (AACSB) and is in good standing.

The Business Administration program, Accounting specialization, is accredited by The Association to Advance Collegiate Schools of Business (AACSB) and is in good standing.

More information on accreditation

Bowling Green State University programs leading to licensure, certification and/or endorsement, whether delivered online, face-to-face or in a blended format, satisfy the academic requirements for those credentials set forth by the State of Ohio.

Requirements for licensure, certification and/or endorsement eligibility vary greatly from one profession to another and from state to state. The Business Administration program does not lead to professional licensure.

Requirements for licensure, certification and/or endorsement eligibility vary greatly from one profession to another and from state to state. The Business Administration program, Accounting specialization, leads to professional licensure.

More information on professional licensure

Under the Higher Education Act Title IV disclosure requirements, an institution must provide current and prospective students with information about each of its programs that prepares students for gainful employment in a recognized occupation.

The Business Administration program is not a recognized occupation that requires a Gainful Employment disclosure.

  • Accounting
  • Applied Economics
  • Business Analytics and Intelligence
  • Economics
  • Finance
  • Individualized business 
  • Information systems
  • Information systems, auditing, and control
  • Insurance
  • International business
  • Management
  • Marketing
  • Sales and Services Marketing
  • Supply chain management


* Job placement and salary information was compiled by the Office of Academic Assessment through the Graduation Survey from AY2015-2018. The data are gathered around the time of Commencement and a follow-up survey six months post Commencement. For the salary question, data for programs with fewer than fifteen responses are not included. Salaries for those programs are from the National Association of Colleges and Employers Summer 2019 Survey. For questions regarding the data, contact assessment@bgsu.edu.