#1 public university in Ohio for career prep
The Wall Street Journal
Career opportunities
BGSU’s marketing certificate equips students with in-demand marketing competencies that can be applied across industries such as advertising, digital media, consumer goods, consulting and technology. The curriculum aligns with employer needs in marketing management, digital strategy, analytics, branding and CRM. Demand for marketing professionals – including analysts, marketing and brand managers and digital strategists – is expected to grow faster than average over the next decade (U.S. Bureau of Labor Statistics).
Career paths
- Marketing specialist
- Digital marketing analyst
- Customer insights manager
- CRM or marketing automation specialist
- Marketing and brand manager
Quick Facts from the Bureau of Labor Statistics
Curriculum
The marketing certificate includes four graduate-level courses (12 credit hours) and is designed to strengthen foundational and applied marketing knowledge. Courses emphasize real-world application and may involve hands-on tools and platforms used in the industry.
Sample courses
- Marketing Management and Strategy
- Consumer Behavior
- Digital Marketing Strategy and Tactics
- Customer Insights and Analysis
BGSU is one of only a handful of universities in the nation — and the only one in Ohio — to earn the Quality Matters Online Learner Support certificate for all of our online programs. This recognition reflects our commitment to providing the critical support and academic services that online students need to succeed.
#1 university in Ohio – big or small, public or private – students would choose again
The Wall Street Journal
The marketing graduate certificate program is in the Schmidthorst College of Business.
Updated: 11/12/2025 09:05AM