Marketing Student Servicescape Example Videos

Examples of Student Video Case Studies for MKT 4160 (Servicescape Design)

In Dr. Dwayne Gremler’s Servicescape Design course, students are divided into groups and given an assignment to create a video case study of a servicescape area to capture key servicescape design issues or elements.  Here are two video examples of BGSU venues which students developed for the course and provided their evaluations.