Marketing Student Organization Among Top 5% in the World

AMA at New Orleans Conference

After attending the American Marketing Association’s International Collegiate Conference with one of the largest teams in recent history, the BGSU student chapter of AMA had a lot to celebrate – finishing among the top 25 of chapters out of 350+ organizations in 2015. With this high level of performance, the BGAMA chapter remains among the top 5% of chapters in the world.

BGAMA president from fall 2015, Andrew Ludwig, (center) describes the chapter’s successes this past academic year.

Our chapter has experienced several wins throughout the year that have set new precedents for performance.  We organized one of the largest professional development trips in the fall semester by sending 25 members and other College of Business students to Quicken Loans in Detroit for a sales training day.  For the first time a team of BGAMA members competed in the Rosetta Digital Marketing Competition and placed 2nd out of more than 15 teams.  Thanks go to Dr. Doug Ewing, assistant professor, for advising us on the case study.

Our fundraising team also raised $5,680, which is significantly more than had been raised in previous years.  One of those fundraising events was the 2nd annual BGAMA Harvest Hustle 5K which raised money for RallyCap Sports, an organization that provides sports opportunities to children with special needs in the Bowling Green community.

BGAMA is dedicated to helping local organizations promote their missions, which was a key takeaway of our “Build a Marketing Plan” workshop, held for other BGSU student organizations. 

Our chapter worked hard to improve the educational opportunities of BGSU students, and awarded a $250 academic scholarship to a deserving student displaying leadership and strong academic standing.

One of the crowning accomplishments of the year for BGAMA was our stellar professional development performance, including hosting the Bowling Green State University Sales Competition, the first Professional Sales Job Fair, and the Sales Awards Banquet.  Forty-nine students competed in the BGSU sales competition, 101 students and 28 employers attended the professional sales job fair, and BGSU alumnus Lance Mitchell, president and CEO of Reynolds Consumer Products, was the keynote for the Sales Awards Banquet.  The event was a key accomplishment for BGAMA and it is a testament to the strong focus that BGAMA has on professional development.

We are extremely proud of our accomplishments and we are constantly looking for ways to improve this incredible organization.

Faculty advisors for the BGAMA are Mr. Mearl Sutton, marketing department lecturer, and Dr. Greg Rich, associate professor of marketing.