Faculty Research

BGSU MDIA Faculty 2010-11 Research Publications and Conference Presentations

Books

• Ha, Louisa (in press, under contract).  Media Everywhere:  Audience Choice and Media Diversity in the Digital Age.  Mass Communication and Journalism Series.  NY: Peter Lang Publishing.
• Mascaro, Tom (in press). Into the Fray:  Ted Yates and the Heroic NBC News Washington Documentary Unit. Potomac Books, Dulles, VA.
• Melkote, Srinivas (Ed., in press). Development Communication in Directed Social Change: A Reappraisal of Theories & Approaches. Singapore, AMIC.
• Chung, J., Yun, G., Chae, J., & Kim, D. (2010). Effective response strategies to politicized risk perceptions. Seoul Korea: Korea Institute of Public Administration - Published in Korean.

Book Chapters

• Ha, Louisa, Dominick Leconte, and Jennifer Savidge (in press). “From TV to online to mobile phones: A national study of US college students’ multiplatform video use and satisfaction,”  in. Lee, Francis L.F , Leung, Louis, Qiu, Jack Linchuan and Chu, Donna S. C. (Eds.)Frontiers in New Media Research, UK: Routledge.
• Ha, Louisa (in press). “Sampling Issues in International Advertising,” in Shintaro Okazaki (Ed.) Handbook of Research in International Advertising, UK: Edward Elgar 
  Publishing.
• Ha, Louisa (2008),(2011), “Television and Radio Research,” in Research Methods in Communication, Sloan D. & Zhou, S. (Eds.). Vision Press, 335-357.  Updated in 2010, 2nd edition.
• Melkote, S. (2010) . ‘Theories of development communication’. In Thussu, D. (Ed.), International communication: A reader (pp. 105-121). New York, NY: Routledge.
• K. Melkote and S. Melkote (2010). Face-ism as a Media Stereotype: A Case Study of the Newsweek Magazine.  In M.B. Hinner (ed.). The Interrelationship of Business and (pp. 211-228). Frankfurt, Germany: Peter Lang Publishers.
• Park, S., Yun, G., & Lee, S. (2011). Korean TV dramas and online fan communities. In D. Rios & M. Castaneda, (Eds.), Soap Operas and Telenovelas in the Digital Age: Global Industries, Hybrid Content, and New Audiences. NY: Peter Lang.
• Park, S., & Yun, G. (2010). Consumer reviews on retail Web sites as a marketing and social phenomenon. In M. Eastin, T. Daugherty, & N. M. Burns (Eds.), Handbook of Research on Digital Media and Advertising (pp. 194-211). Hershey, PA: IGI Global.
• Rosati, Clayton (in press) “Beyond National Poverty”  For Srinivas Melkote (Ed.) Development Communication in Directed Social Change: A Reappraisal of Theories & Approaches.  Asian Media Information and Communication Center, 2011.
• Rosati, Clayton (in press) “Infrastructures of the Political Imagination: Media, Politics, and Control of the Material City.”  For Mark Davidson and Deb Martin (Eds.) Urban Politics: Critical Approaches. New York, Sage, 2011.

Journal Articles

• Ha, Louisa and Ling Fang (in press).  Internet Experience and Time Displacement of Traditional News Media Use: An Application of the Theory of the Niche, Telematics and Informatics, December.
• Igboaka, P. and Louisa Ha (2010) Determinant of Internet Use in a Rural Nigeria Village.  Journal of Communication and Media Research.
• Ha, Louisa (2010). “Advertising Research on Asian Countries and Ethnic Groups: A Twenty Year Trend analysis and State-of-the-Art Review,“ Dimensions, June, 1(1), 13-20.
• Lin, C., R. Singer and Louisa Ha (2010). “Why University Members Use and Resist Technology?  A Structural Enactment Perspective,” Journal of Computing in Higher Education, 22, 38-59.
• Lin, C. and Louisa Ha (2010). “Subculture, Critical Mass, and Technology Use,” Journal of Computer Information, 50(3), 72-80.
• D. Moore and S. Melkote (Accepted, In press). “HIV/AIDS prevention behaviors: Predictors of condom use among African American college students.” Journal of Creative Communications
• C.S.H.N. Murthy, Srinivas R. Melkote, and Challa Ramakrishna. (2010) “Trends in first page priorities of Indian print media reporting - a content analysis of four English Language
• newspapers.” Journal of Media and Communication Studies, Vol. 2(2) pp. 039-053.
• Park, S. (In press). Mediated intergroup contact: Concept explication, synthesis, and application. Mass Communication & Society.
• Atkinson, Josh and Rosati, Clayton (2010). “DetroitYES! and the Fabulous Ruins Virtual Tour: The Role of Diffused Intertextual Production in the Construction of Alternative Cityscapes.” Critical Studies in Media Communication.
• Rosati, Clayton (2010). "Walkout NYC!: On Strike in a World of Fetishes, Fictions, and Beleaguered Workers."  ACME: An International E-Journal of Critical Geographies.
• Yun, G., & Park, S. (2011). Willingness to post a message online. Journal of Computer-Mediated Communication, 16(2), 201-227.

Invited Journal Articles

• Ha, Louisa (2010).  “Emerging Media and Challenges in Chinese Communities: Editorial Essay,” Chinese Journal of Communication, 3(4), 377-383. 

Research Reports

• Yun, G. & Park, S. (2010). An examination of research and development in the process of creating characters in the US entertainment industry: Case studies. Korean Creative Content Agency: Seoul, South Korea.

Conference papers

• Ha, Louisa and Lynne Hewitt (2011). Individuals With ASD, Their Families, & Professionals: Information Needs.  Paper presented at the American Speech and Hearing Association Annual Convention,  November 17-19, San Diego, CA
• Ha, Louisa and Kisung Yoon (2011).  Consumption and Dependency of Social Network Sites as a News Medium: A Comparison between College Students and General Population. Paper accepted by The International Conference on Evolving News Consumption in New Media Environment, Theorizing the Impact of New Communication Technology on News Consumption, Center for Korean Studies (CKS), University of Hawaii at Manoa, August 15-6.
• Fang, Ling and Louisa Ha (2011). Who are the heavy users of Social Network Sites among College Students? A Study of Social Network Sites and College Students.Paper accepted by the Communication Technology Division, Association for Education in Journalism and Mass Communication Association Annual Convention, August 10-13, St. Louis, Missouri. 
• Ha, Louisa and Gi Woong Yun (2011). Measuring, Classifying and Predicting Prosumption Behavior in Social Media.  Paper accepted by the Communication Technology Division, Association for Education in Journalism and Mass Communication Association Annual Convention, August 10-13, St. Louis, Missouri. 
• Shi, Kristy, Louisa Ha and Gi Woong Yun (2011).  Media capabilities as a comprehensive construct for research on media choice: Assessment of a measurement model, accepted by Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication Association Annual Convention, August 10-13, St. Louis, Missouri.
• Zhang, Xiaoqun and Louisa Ha (2011). Leisure Time Budget, Time Price and Consumption of Traditional News Media and New News Media, Paper accepted by Media Management and Economics Division,  Association for Education in Journalism and Mass Communication Association Annual Convention, August 10-13, St. Louis, Missouri.
• Ha, Louisa and Ling Fang (2011).  Internet Experience and Time Displacement of Traditional News Media Use: An Application of the Theory of the Niche Accepted by the Mass Communication Division, International Communication Association Annual Conference, Boston, May 23-29, 2011.
• Ha, Louisa, Xiaoqun Zhao, Gi Woong Yun and Kisung Yoon (2010), “The Relationship between Online Newspapers and Print Newspapers: A Public Good Perspective’ Accepted by the Media Management and Economics Division, Association for Education in Journalism and Mass Communication Annual Conference, August 3-6, 2010 (Third-place Faculty Paper).
• Igboaka, Primus and Louisa Ha (2010), “Rural Use of Internet Technology and Economic Development in Nigeria,” Accepted by the International Division, Association for Education in Journalism and Mass Communication Annual Conference, August 3-6, 2010.
• Zang, Lina and Louisa Ha (2010), “Multinational Advertising Campaigns as Intercultural Communication: Successes and Blunders in Mainland China,” International Communication Association Conference, June 24-26, Singapore.
• Ha, Louisa, Dominik Leconte and Jennifer Savidge (2010), “A national study of U.S. college students’ Multi-platform video consumption and satisfaction” International Communication Association Conference, June 24-26, Singapore.
• Park, S., Holody, K. J., & Zhang, X. (2011, November). Race in media coverage of school shootings: A parallel application of framing theory and attribute agenda-setting. Manuscript to be presented at the annual conference of the Midwest Association of Public Opinion Research, Chicago, IL.
• Cooley, L., & Park, S. (2011, November). Elaboration of the health belief model: Presumed influence of media voices. Manuscript to be presented at the annual conference of the National Communication Association, New Orleans, LA.
• Park, S., Yun, G., Lee, S., & Flynn, M. A. (2011, August). Hostile media or hostile source?: Bias perception of Weblog-embedded news. Manuscript presented at the annual conference of the Association for Education in Journalism & Mass Communication, St. Louise, MO.
• Park, S., Yun, G. W., Yoon, K. S., Holody, K., Xie, S., & Birzescu, A. (2010, August). Selective moderating and selective responding of user comments on online social media: A field experiment. Manuscript presented at the annual conference of the Association for Education in Journalism and Mass Communication, Denver, CO.
• Yun, G. W., Park, S., Holody, K., Yoon, K. S., Xie, S., & Birzescu, A. (2010, June). Framing on the Blogosphere: Analysis of abortion weblogs. Manuscript presented at the International Communication Association Annual Conference, Singapore.

The Northwest Ohio Media Use Study Project Publications

Department of Telecommunications
School of Media & Communication
Bowling Green State University
- Funded by the Toledo Blade and the BGSU Research Enhancement Capacity Grant -

Refereed Journal Article

• Ha, Louisa and Ling Fang (2012).  Internet Experience and Time Displacement of Traditional News Media Use: An Application of the Theory of the Niche, Telematics and Informatics, 29, 177-186.  doi:10.1016/j.tele.2011.06.001.

Book Chapter

• Ha,Louisa and Xiao Hu (in press). Social Media Involvement among College Students and General Population: Implications to Media Management. In Mike Friedrichsen (Ed.) Media Management and Social Media Business Value Chain and Business Models in Changing Media Markets.  Germany: Springer.

Refereed Conference Paper Presentations

• Fang, Ling and Louisa Ha (2012). Who are the Heavy Users of Facebook among College Students?  1st place debut paper ,  Interactive Media and Emerging Technology Division, Broadcast Education Association Annual Convention, April 15-18, 2012.
• Hu, Xiao and Louisa Ha (2012). SNS as the Bellwether in Cyberspace: A Study on SNS Involvement and Online Media Use.  2nd place debut paper ,  Interactive Media and Emerging Technology Division Broadcast Educators Association Annual Convention, April 15-18, 2012.
• Ha, Louisa and Kisung Yoon (2011).  Consumption and Dependency of Social Network Sites as a News Medium: A Comparison between College Students and General Population. The International Conference on Evolving News Consumption in New Media Environment, Theorizing the Impact of New Communication Technology on News Consumption, Center for Korean Studies (CKS), University of Hawaii at Manoa, August 15-6.
• Fang, Ling and Louisa Ha (2011). Who are the Heavy Users of Social Network Sites among College Students? A Study of Social Network Sites and College Students. Communication Technology Division, Association for Education in Journalism and Mass Communication Association Annual Convention, August 10-13, St. Louis, Missouri. 
• Ha, Louisa and Gi Woong Yun (2011). Measuring, Classifying and Predicting Prosumption Behavior in Social Media.  Communication Technology Division, Association for Education in Journalism and Mass Communication Association Annual Convention, August 10-13, St. Louis, Missouri. 
• Shi, Kristy, Louisa Ha and Gi Woong Yun (2011).  Media capabilities as a comprehensive construct for research on media choice: Assessment of a measurement model. Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication Association Annual Convention, August 10-13, St. Louis, Missouri.
• Zhang, Xiaoqun and Louisa Ha (2011). Leisure Time Budget, Time Price and Consumption of Traditional News Media and New News Media, Media Management and Economics Division,  Association for Education in Journalism and Mass Communication Association Annual Convention, August 10-13, St. Louis, Missouri.
• Ha, Louisa, Xiaoqun Zhao, Gi Woong Yun and Kisung Yoon (2010), The Relationship between Online Newspapers and Print Newspapers: A Public Good Perspective, Media Management and Economics Division, Association for Education in Journalism and Mass Communication Annual Conference, August 3-6, 2010 (Third-place Faculty Paper).