Louisa Ha, Ph.D.

Profile:

Louisa Ha is a University Distinguished Research Professor in the School of Media and Communication at Bowling Green State University, Ohio, U.S.A.  She is the Founding-Editor-in-Chief of Online Media and Global Communication, and also the former editor-in-chief of Journalism and Mass Communication Quarterly, the flagship journal of the Association for Education in Journalism and Mass Communication. She is the founder and director of the BGSU Global Social Media Influencer Research Lab in the School of Media and Communication. She is the Advertising Major Advisor. Her research interests are misinformation, social media influencers, online videos, new media business models, social and mobile media use, international conflicts and comparative communication, online and international advertising, and audience research.

Education:

Ph.D. Michigan State University
M.Phil. Chinese University of Hong Kong
B.Ssc. Chinese University of Hong Kong

Courses Recently Taught:

Social Scientific Research Methods (MC6300)
Global Social Media Influencer Research (MC7290)’

Mixed Methods and Secondary Data Analysis (MC7770)
Audience Research and Targeting (MDIA4610/MC5610)
Content Strategies and Platform Distribution (MDIA4630/MC5630)
Social Media and Society (MDIA3520)

Vitae in PDF

Select Recent Works:

Books

Ke Guo, Louisa Ha and Peiqin Chen (Eds.)(2025). Global Knowledge Building and International Academic Publishing: Cross-country Comparisons and Practical Cases. Shanghai Jiao Tong University Press (in Chinese). 

Louisa Ha and Lars Willnat (Eds.) (2022):  The US-China Trade War: Global News Framing and Public Opinion in the Digital Age.  Lansing, MI:  Michigan State University Press.

Chin-Chung Chao and Louisa Ha (2019 Eds.). Asian Women Leadership: A Cross-National and Cross-Sector Comparison. UK: Routledge/Taylor and Francis. 232 pp.

Louisa Ha (2018 Ed.). The Audience and Business of YouTube and Online Videos. Lanham, Maryland: Lexington Books. 222 pp.

Journal Articles

Louisa Ha, Michael Ofori, Md. Enamul Kabir, Felicity Sena Dogbatse, Amir Khan, and Shehbaz Khan (2025).  “Communication Scholarship Impact Reality Check: A Comparison of SSCI Journals’ Research Orientations and Citation Metrics.”  Annals of the International Communication Association, 49(2), 108-121. DOI: 10.1093/anncom/wlaf004.

Louisa Ha, Debipreeta Rahut, Michael Ofori, Shudipta Sharma, Michael Harmon, Amonia Tolofari, Bernadette Bowen, Yanqin Lu and Amir Khan (2023).  “Implications of Source, Content, and Style Cues in Curbing Health Misinformation and Fake News.”  Internet Research, 33(5),1949-1970. DOI: 10.1108/INTR-07-2022-0556

Louisa Ha and Yang Yang (2023). "Research about Persuasive Effects of Social Media Influencers as Online Opinion Leaders 1990-2020: A Review." International Journal of Internet Marketing and Advertising 18(2/3), 220-241.  DOI: 10.1504/IJIMA.2022.10043104

Ha, Louisa, Rik Ray, Peiqin Chen and Ke Guo (2021). “U.S. Public Opinion on China and the United States during the U.S.-China Trade Dispute: The Role of Audience Framing and Partisan Media Use.” Journalism and Mass Communication Quarterly.  DOI: 10.1177/10776990211049451