Itay Gabay, PH.D.

Profile

Itay teaches public relations and social media classes. He began his career as a reporter for a local newspaper in Jerusalem and later worked as a public relations professional, designing political, social and environmental campaigns. He gained experience in writing press releases and speeches, planning press conferences and media events, and tracking and managing media content.

His research uses strategic political communication as a context for understanding how communication messages such as political advertisements can influence public participation and public opinion. In addition, his work examines the ways political candidates and advocacy groups use social media, in particular Twitter, to promote their messages. He is also interested in understanding how both journalists and public relations professionals interact using social media. When he is not working he enjoys biking, traveling, and sailing.