Retail and Commercial Sales

Bowling Green State University’s trademarks, logos, marks and other brand assets are valuable resources that help represent and protect the University’s brand and identity. Any merchandise intended for retail sale – whether in stores, online or through other promotional campaigns – must be produced through licensed vendors approved by the University and are subject to royalties.

Businesses, retailers, campus partners and commerce platforms interested in selling products bearing BGSU branding elements should work in accordance with the University Licensing Brand Manager within the University Licensing office to ensure proper approval is obtained and that products meet all brand standards. This includes all products and merchandise sold through third-party retailers, online storefronts, special events and co-branded promotions.

Selling merchandise on campus

To maintain brand integrity and provide a consistent experience for all fans, students, alumni and visitors of Bowling Green State University, the University may designate approved retail locations, vendors and partners for the sale of merchandise bearing BGSU trademarks and other branding elements.

Individuals or organizations interested in selling merchandise on campus should contact the University Licensing Brand Manager within the University Licensing office prior to planning sales, pop-up shops, promotional events or other opportunities.

Bowling Green State University also has an on-campus store that may be able to work with approved vendors, campus partners, student organizations and departments interested in selling or distributing BGSU branded merchandise. The University Licensing Brand Manager within the University Licensing office can assist with connecting interested parties to the appropriate contact at Falcon Outfitters.