Yang Yang
Email: yyangdo@bgsu.edu
Hometown: Xi’an, China
Education:
· M.A. Global Journalism, University of Sheffield, Sheffield, UK
· B.A. (Hous). (Dual-degree program) Journalism & Broadcasting News, Humboldt State University, Arcata, CA
English, Xi’an International Studies University, Xi’an, China
Expected Graduation Date: May 2022
SMC Emphasis: Media Audiences & Processes
Yang’s area of expertise is advertising on social media. She is currently researching the comparison between traditional celebrity endorsers and social media influencer endorsers, which is an emerging research direction on advertising which needs more investigation and explanation. As a student of Journalism, she interned at Shaanxi Radio and TV Station in China, in 2014 and 2017. Her co-authored paper titled "How US and Chinese Media Cover the US-China Trade Conflict: A Case Study of War and Journalism Practice and the Foreign Policy Equilibrium Hypothesis", was presented at the 2019 National Communication Association Convention in Baltimore.
Updated: 02/27/2025 11:27AM