• Bachelors Available
  • Masters Available
  • Bachelors Available
  • Masters Available


The marketing program prepares students for success in the broad opportunities available to help business identify, develop and implement market opportunities. Marketing is a total system of business activities designed to plan, price, promote and distribute products and services to the consumer, businesses and other organization buyers.

Marketing program students learn the boundary spanning marketing activities for product, service and business-to-business markets in a global economy.

Quality classroom experiences

Students in the marketing program develop skills to identify market opportunities and develop and implement marketing programs. The marketing program exposes students to the main fields of marketing through a series of fundamental marketing courses.  

In addition to the core curriculum, students can customize their classes to reflect their specific career goals and interests. Marketing students have the opportunity to focus on areas such as promotion or retail management, professional selling, advertising management, international marketing and more.

Marketing students develop a variety of skills and interests as they learn about the analytical science of marketing and acquire an appreciation for the creative art of marketing practice. Students learn theories and practices about how products, services, and ideas are developed, distributed, priced, and promoted by a variety of business, nonprofit, and government organizations. They consider social, ethical, and legal issues.

Marketing students can choose from a broad array of careers and fields such as sales, retailing, advertising and promotions, public relations, product management, marketing research, services marketing, and social and government services.

The quality of the marketing program is enhanced by learning opportunities outside of the classroom. For example, students can participate in the BGSU Collegiate Chapter of the American Marketing Association, the BGSU Sales Competition, as well as in internships and cooperative education positions.

Stand Out in courses like

  • Advertising Management
  • Creativity in Marketing
  • Branding
  • Retail Management
  • International Marketing


Students in the marketing program complete courses in written communication, mathematics, natural sciences, humanities and the arts, and cultural diversity in the U.S. Introductory courses in marketing, accounting, economics and business are taken during the sophomore year.

During the junior and senior years, marketing students complete core business courses such as business finance, global strategy, analytics, supply chain management and organizational theory and behavior. The marketing program is a comprehensive set of courses including consumer behavior, marketing research, marketing management.

The American Marketing Association student organization is among the top 5% in the world and one of the largest organizations on campus

Internships and Careers

Marketing program graduates are employed at top employers around the world companies.   

Internships are highly encouraged as they provide a way to bridge the classroom materials into practice and lead to potential future employment. Study abroad is also encouraged.

Go far in your career

  • Advertising Account Executive
  • Media Buyer 
  • Market Researcher
  • Public Relations Executive
  • Social Media Manager

BGSU Business Logo white

The Marketing program is part of the Marketing Department in the Schmidthorst College of Business.  

Schmidthorst College of Business Admissions

New freshman and new transfer students may apply for entrance to the college with their application for University admission. Math and composite ACT scores (or equivalent SAT scores) are used in the selection process.

Admission to BGSU does not guarantee admission to the Bachelor of Science in Business Administration degree program (BSBA). Students initially enroll in the Schmidthorst College of Business as pre-business students. Full admission to the BSBA program requires completion of calculus and a set of introductory business courses with a satisfactory grade point average.

To be admitted to the accounting program and enroll in any upper-division accounting courses, the Department of Accounting and Management Information Systems requires successful completion of 51 semester hours with an overall grade point average of 2.6 or better considering all colleges and universities attended, and successful completion of Accounting 2210 and 2220 with a grade of C or better.

Learning Outcomes

Upon completion of the baccalaureate degree, students in Business Administration are expected to be able to:
Goal 1: Students graduating with a BSBA degree will demonstrate competency in business knowledge and its application
Outcomes: Students will -

  • Demonstrate understanding of fundamental knowledge in accounting, economics, finance, business statistics, operations & supply chain management, business law, organizational behavior, marketing, information technology, management science, and global strategy.
  • Demonstrate proficiency in using business-related software applications.
  • Demonstrate competency in integrating knowledge across business disciplines.

Goal 2: Students graduating with a BSBA degree will demonstrate competency in applying appropriate problem solving, decision making and critical thinking skills.
Outcome: Students will -

  • Identify a business problem, develop and critically evaluate alternative solutions, and make appropriate recommendations.
  • Assess the outcomes of a course of action and make appropriate adjustments.

Goal 3: Students graduating with a BSBA degree will demonstrate effective communication and interpersonal skills
Outcomes: Students will -

  • Effectively write a business document.
  • Make effective oral presentations in both individual and team settings.
  • Demonstrate the understanding and application of teamwork.

Goal 4: Students graduating with a BSBA degree will recognize the ethical aspects of business.
Outcomes: Students will -

  • Recognize the context of the ethical situation (economic, legal or cultural).
  • Define the ethical responsibilities of business organizations.
  • Describe the ramifications of unethical behavior.

Bowling Green State University [BGSU] is accredited by the Higher Learning Commission.  BGSU has been accredited by the Higher Learning Commission since 01/01/1916. The most recent reaffirmation of accreditation was received in 2012 - 2013. Questions should be directed to the Office of Institutional Effectiveness.

The Business Administration program is accredited by The Association to Advance Collegiate Schools of Business (AACSB) and is in good standing.

The Business Administration program, Accounting specialization, is accredited by The Association to Advance Collegiate Schools of Business (AACSB) and is in good standing.

More information on accreditation

Bowling Green State University programs leading to licensure, certification and/or endorsement, whether delivered online, face-to-face or in a blended format, satisfy the academic requirements for those credentials set forth by the State of Ohio.

Requirements for licensure, certification and/or endorsement eligibility vary greatly from one profession to another and from state to state. The Business Administration program does not lead to professional licensure.

Requirements for licensure, certification and/or endorsement eligibility vary greatly from one profession to another and from state to state. The Business Administration program, Accounting specialization, leads to professional licensure.

More information on professional licensure

Under the Higher Education Act Title IV disclosure requirements, an institution must provide current and prospective students with information about each of its programs that prepares students for gainful employment in a recognized occupation.

The Business Administration program is not a recognized occupation that requires a Gainful Employment disclosure.

  • Accounting
  • Applied Economics
  • Business Analytics and Intelligence
  • Economics
  • Finance
  • Individualized business 
  • Information systems
  • Information systems, auditing, and control
  • Insurance
  • International business
  • Management
  • Marketing
  • Sales and Services Marketing
  • Supply chain management

* Job placement and salary information was compiled by the Office of Academic Assessment through the Graduation Survey from AY2015-2018. The data are gathered around the time of Commencement and a follow-up survey six months post Commencement. For the salary question, data for programs with fewer than fifteen responses are not included. Salaries for those programs are from the National Association of Colleges and Employers Summer 2019 Survey. For questions regarding the data, contact assessment@bgsu.edu.

Updated: 11/15/2022 01:50PM