Stroh Center rap takes home top honor
BOWLING GREEN, O.—It’s gone viral on YouTube and clips have been shown on ESPN, now the Stroh Center opening video, also know as the Stroh Center Rap, is bringing home the gold.
The Council for Advancement and Support of Education (CASE) named Bowling Green State University and the Stroh Center Rap a Grand Gold award winner in the 2012 Circle of Excellence, the highest award possible. A panel of experts selected the University’s entry in the Fundraising Videos category from among 62 entries.
Using catchy lyrics delivered by BGSU student Mikey “Rosco” Blair, the video features the major donors in gym shorts and handling a basketball. It’s received over 170,000 views on YouTube and generated national attention. The production was a collaboration among the Office of Marketing and Communications, Athletics, University Advancement and Madhouse, a Toledo creative firm. One of the agency’s partners is a BGSU alumnus and the firm employs a number of graduates.
“I am so pleased that CASE recognized BGSU out of so many quality institutions,” said President Mary Ellen Mazey. “It once again speaks to the creativity and talent of our Marketing and Communications staff, alumni and students.”
This year, 567 high education institutions, independent schools and nonprofits from around the world submitted more than 2,800 entries in 40 categories for consideration in the Circle of Excellence awards program.
CASE is one of the largest international associations of education institutions, serving more than 3,400 universities, colleges, schools and related organizations in 74 countries. CASE is the leading resource for professional development, information, and standards in the fields of alumni relations, communications, education fundraising and marketing.
(Posted July 02, 2012 )