Seong Kyoung Shin, Ph.D.


Seong Kyoung Shin, Ph.D.

  • Position: Assistant Professor
  • Email:
  • Address: 304 Maurer Center

Dr. Seong Kyoung Shin is an Assistant Professor of Marketing. She holds a Ph.D. in marketing from Purdue University. She also earned an MA from Columbia University and Yale University focusing on statistics and management, respectively. Her area of expertise is empirical modeling, marketing analytics, and causal inference, focusing on digital marketing, healthcare marketing, and target marketing.

Before Dr. Shin’s academic career, she worked at Deloitte LLC as a data analytic consultant, participating in multiple projects such as developing a demand forecasting model and devising promotion portfolio/ targeting strategies. She also led research collaboration at Cigna as a data scientist, evaluating targeting performance and investigating the optimal timing of marketing communication. 


Ph.D., Marketing, Purdue University
M.A., Management, Yale University
M.A., Statistics, Columbia University
B.A., Statistics, Korea University, Korea

Academic Positions

Assistant Professor of Marketing, Bowling Green State University 2023-present

  • Applied Econometrics, Causal inference
  • Targeting, Marketing Communication
  • Digital Marketing, Healthcare Industry

Updated: 08/21/2023 01:05PM