Zakieh (Fatima) Kaveh, Ph.D.

Dr. Zakieh (Fatima) Kaveh is an Assistant Professor of Marketing at Bowling Green State University. Her research focuses on consumer behavior in technology-enabled service settings, with particular interests in how emerging technologies, such as artificial intelligence, self-service technologies, and financial technologies, shape consumer decision-making and customer experiences.

Prior to joining academia, she worked as a marketing specialist in a healthcare technology startup, where she supported marketing strategy, digital marketing initiatives, and business development.