A woman in the BGSU sport administration master's program stands in the bleachers of a hockey rink as players practice on the rink behind her.

Master of Education (M.Ed.)

Human Movement, Sport and Leisure Studies: Sport Administration

Sport administration is a specialization within the human movement, sport and leisure studies master's program at BGSU in Ohio. The two-year master's degree will prepare you to enter or advance your career in sport licensing, sport marketing and the business of sport. The huge – and growing – sports industry has estimated total revenues of more than $400 billion a year in the U.S.

  • Explore cutting-edge approaches to solving complex industry problems at every level of every game.
  • Develop research questions and employ evidence-based practices.
  • Learn how to build an audience and activate fans.

Program highlights

  • Accredited program. Our graduate sport administration program is accredited through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado.
  • Generous graduate assistantships. We do our best to help each admitted student find an assistantship on or off campus that provides the best fit.Sport administration master’s students can apply for graduate assistantships within the School of Applied Human Development. We also have relationships with other on-campus assistantship sites, including the BGSU Ice Arena and BGSU Recreation and Wellness.
  • Active research faculty. Learn from some of the top experts and professionals in the field. Travel with them to places like the Olympic Training Center in Colorado Springs, Colorado.

The sports industry in America is worth more than $400 billion.

Career opportunities

Our graduates are prepared to enter or advance in the sport industry at any level – professional, semi-professional, collegiate and high school sports. They find positions in:

  • Marketing
  • Ticketing
  • Licensing
  • Operations
  • Communications
  • Facilities

Career paths

  • Sports marketing
  • Compliance
  • Facility and operations management
  • Ticket office management
  • Sponsorship and sales
  • Sport public relations
  • Back office and business management
  • Sports human resource management

Quick Facts from the Bureau of Labor Statistics

View Average Salaries


You will work with your advisor to develop a focus of study and select courses in the sport administration program and other disciplines related to your academic or professional goals:

  • Business administration
  • Marketing
  • Mass communication
  • Higher education administration
  • Interpersonal communication
  • Psychosocial foundations of sport

All students complete a culminating thesis, project or comprehensive exam.

Required courses

A woman and a man work together in an athletic office at BGSU, showcasing how sport administration master’s graduates can work in back office administration, marketing, ticketing and management.

Sample courses

  • Administration or Governance in Intercollegiate Athletics
  • Athletic and Recreation Facility Planning and Management
  • Budgeting and Planning for Sport and/or Leisure Enterprise
  • Marketing Strategies in Sport and Leisure Services
  • Social Psychology of Sport
  • Applied Sport Psychology
  • Sport and Higher Education

BGSU College of Education and Human Development

The Master of Education in sport administration program is in the School of Applied Human Development in the College of Education and Human Development.

Updated: 03/25/2024 02:56PM