Walleye spawning among marketing challenges

The puck was dropped last Friday on the Toledo Walleye’s inaugural hockey season. How the newborn franchise hopes to grow will be discussed Tuesday (Oct. 20) at Bowling Green State University.

“Launching a Product in Today’s World” will be Walleye executive Scott Jeffer’s topic during an afternoon session of a marketing symposium in the Lenhart Grand Ballroom of BGSU’s Bowen-Thompson Student Union.

Jeffer, assistant general manager and director of marketing for the Walleye, as well as the Toledo Mud Hens and the fledgling Toledo Bullfrogs arena football team, will speak from 1:55-2:50 p.m. Among other things, he will discuss the importance of knowing one’s core product and market while using new direct marketing technologies.

Representatives from Cabela’s and Hewlett Packard are also among the speakers at the symposium, called “Competing through Services Marketing in Today’s Economy” and sponsored by BGSU’s Institute for Excellence in Services.

Casey Adams of Cabela’s will talk about “Developing Outstanding Customer Service Talent,” from 9:50-10:45 a.m., while Hewlett Packard’s Dana Stepp, from 12:50-1:45 p.m., will outline how the company has identified its “Most Valuable Customers” and strengthened its relationships with them.

The symposium will open at 9:30 a.m. with an overview by George Jenkins, director of the Institute for Excellence in Services. For more information, contact him at 419-372-6942 or gjenkin@bgsu.edu.

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(Posted October 19, 2009 )