Visual Communication Technology
Visual Communication Technology
Students in the Visual Communication Technology (VCT) program earn their Bachelor of Science in Technology degree. It is an innovative program for students who are interested in creative & technical problem-solving.
Visual Communication Technology majors use print, photography, video, and interactive multimedia as problem-solving tools in a variety of work settings. With solid preparation and study in each of these areas, the major is complemented by a core of business and liberal arts classes, which differentiate BGSU’s program from most others of its kind. The major also offers a combination of theory and hands-on practice, including the opportunity to work with personable faculty who are committed to ensuring each student's success.
BGSU’s Visual Communication Technology major is a cross-media program. That means our students learn to use the primary visual media technology in a way that emphasizes both their uniqueness and their dependence on one another.
In VCT, your learning is not limited to the classroom. We offer a combination of classroom-based theory and hands-on practice in up-to-date labs, plus the opportunity to work with faculty who have varied experiences to share. Our cooperative education program lets you apply your learning in a real-world setting. VCT majors complete two cooperative education work experiences as part of their degree. These semester-long, paid co-ops help our students earn money while developing their professional skills. Many students secure their first permanent job with one of their co-op employers.
The Bachelor of Science in Visual Communication Technology degree requires a minimum of 122 program hours: 2 hours of cooperative education, 24 hours of visual communication technology core, 30 hours of career concentration, 30 hours in other required courses, and 36 hours of BG Perspectives.
VCT 1030 - Introduction to Visual Communication Technology~
This course provides an introduction to visual communication theory and processes. Students are exposed to multi-media development, video production, photography, and printing techniques as they relate to solving communication problems.
VCT 1040 - Problem Solving for Visual Media~
Overview of the visual problem solving process and how it applies to the diverse formats used in visual communication technology. Focus is on problem solving that stimulates visual thinking. Includes visual problem solving analysis, freehand sketching and the application of design technology, using computer based vector and raster solutions.
VCT 2040 - Concepts of Visual Communication~
Advanced visual communication concepts including problem solving, ideation, creative process, design technology, project management, client and industry research, proposal preparation, cost estimating/analysis, and professional communication systems.
VCT 2080 - Digital Print Media
Exploration and design in digital print processes. Production workflow from design to logistics utilizing best practices in print including creativity, technology and industry standards. Prepare projects for print production and other digital platforms.
VCT 2660 - Front-End Web Development
This course introduces students to front-end web development by exploring the concepts and technologies used in the web development industry. Students apply user-centered design principles to create standards-based web projects. They learn the web languages of HTML for content markup and CSS for visual style. They focus on implementing proper syntax for validation and using semantic standards to promote wide accessibility. Upon completion of the course, students will be able to create a responsive website that functions across multiple platforms.
VCT 2680 - Video Fundamentals
Basic principles of single-camera video and audio production theory, process, and techniques. This course provides students with hands-on experience in planning, shooting, and editing video presentations. Students are required to provide their own video camera.
VCT 2820 - Photography I
Basic photographic and digital editing techniques. This course provides an introduction to camera handling, lighting exposure, and composition. Experiences include creating digital image files, digital editing and output techniques. Photographic equipment required.
VCT 4670 - Visual Communication Technology Synthesis#
Techniques of visual communication problem solving and project management: including project coordination, scheduling, specification analysis, scheduling, cost/estimating aesthetic and technical qualities of client projects.
- VCT 3080 - Cross-Media Convergence
- VCT 3090 - Digital File Integration for Print and Online Environments
- VCT 3660 - Web and Mobile Interactivity
- VCT 3690 - Intermediate Video Production
- VCT 3820 - Photography II
- 6 hours must be 3000-4000 level VCT courses;
- Additional 9 hours must be either VCT or TECH 3000-4000 level courses;
- See the back of the VCT Program Checksheet for additional courses.
- Consider courses from ARTD, CS, ESHP, IS, MDIA, MUCT, MKT, TECH, THRM;
- These course needs to approved by your academic advisor or faculty mentor.
- CS 1010 - Introduction to Python Programming~
- STAT 2000 or MATH 1150 - Statistics**
- COMM 1020** or 3060 - Public Speaking
- TECH 3020 - Technology Systems in Societies **
- ENG 3880 - Introductory Technical Writing or BA 2030 - Effective Business Communication
- MATH 1190 or higher - Mathematics**
At least one course in each of the following:
- English Composition and Oral Communication
- Quantitative Literacy
At least two courses in each domain:
- Humanities and the Arts
- Natural Sciences - at least one Lab Science required
- Social and Behavioral Sciences
Each student enrolled in a baccalaureate program must satisfactorily complete WRIT 1120 (Seminar in Research Writing), one course approved for Cultural Diversity in the United States, and one course approved for International Perspectives.
Additional courses from any of the five categories listed above to reach a minimum of 36 credit hours.
~ Courses in Bold must be taken to matriculate, so that you can take 3000 and 4000 level VCT courses.
# Senior status and minimum of 17 hours completed in the VCT cognate. Meant for final semester.
** These courses may be used to meet BG Perspective requirements, but hours are counted only once.
Program Learning Outcomes
Upon completion of the baccalaureate degree, students in the visual communication technology major will be capable of the following Program Learning Outcomes (PLO):
- PLO 1: Demonstrate critical-thinking skills as they relate to solving visual technology problems;
- PLO 2: Conceptualize and implement a visual technology solution in several media modes;
- PLO 3: Demonstrate operational level skill ability in each of the visual media areas of VCT;
- PLO 4: Research and produce an organized written rationale for using a specific medium to solve a specific visual technology problem;
- PLO 5: Apply knowledge of industrial applications to visual communication related technologies.
Bowling Green State University [BGSU] is accredited by the Higher Learning Commission. BGSU has been accredited by the Higher Learning Commission since 01/01/1916. The most recent reaffirmation of accreditation was received in January 2023. Questions should be directed to the Office of Institutional Effectiveness.
The Visual Communication Technology program is accredited by the Association of Technology, Management, and Applied Engineering (ATMAE) and is in good standing, https://www.atmae.org/
Bowling Green State University programs leading to licensure, certification and/or endorsement, whether delivered online, face-to-face or in a blended format, satisfy the academic requirements for those credentials set forth by the State of Ohio.
Requirements for licensure, certification and/or endorsement eligibility vary greatly from one profession to another and from state to state. The Visual Communication Technology program does not leads to professional licensure.
Under the Higher Education Act Title IV disclosure requirements, an institution must provide current and prospective students with information about each of its programs that prepares students for gainful employment in a recognized occupation.
The Visual Communication Technology program is not a recognized occupation that requires a Gainful Employment disclosure.
Updated: 06/22/2023 04:42PM