BGSU materials showcase excellence
The University continues to make its mark in higher education with its marketing and advancement materials. BGSU was well represented in the 2015 Pride of CASE (Council for the Advancement and Support of Education) District V Awards. The awards are a platform to celebrate the hard work and successes of colleagues in higher education. District V comprises Ohio, Illinois, Indiana, Michigan, Minnesota and Wisconsin.
BGSU was recognized for photography, the BGSU Magazine, case statement/cultivation materials, the Admissions Viewbook and for special events materials, all produced by the Office of Marketing and Communications.
“I’m extremely proud of our team for our showing in the CASE District V Awards,” said David Kielmeyer, chief marketing and communications officer. “Our team of designers, writers, editors and photographers continues to produce outstanding work that helps us tell the BGSU story to our many audiences.”
In the Platinum Category, BGSU garnered a silver in the Excellence in Photography division, for work by Craig Bell, director of photography, and BGSU photographer Brad Phalin. Platinum Category winners automatically advance to the CASE International Excellence Awards.
In the District V Awards, the BGSU Magazine took the gold in the Best Alumni/Institution Magazine, 10,000 and above full-time students category. The premier print piece of the University, the magazine reaches more than 170,000 alumni and donors. Its goals are to build pride in the value of a BGSU education by sharing stories about alumni, faculty and student success.
BGSU Magazine is edited by Terri Carroll, senior director of marketing and communications, whose portfolio also includes advancement materials, and designed by Creative Director Jeff Artz, with photography direction by Craig Bell. Kielmeyer oversees its production.
Another gold was bestowed on BGSU for its Viewbook in the Excellence in Design, Brochures category. Andrea Brock, communications manager in marketing and communications, Artz and Fred Connor, senior director of communications for marketing, collaborate with the Office of Admissions and the provost’s office on the recruitment publication.
And The Hatch, BGSU’s annual student entrepreneurship event, won gold in Excellence in Special Events, Invitations and Collateral Materials. Amy West, communications manager, and graphic designer Linda Zieroff created the promotional materials for the popular College of Business Administration program.
Collateral material for the University’s Comprehensive Capital Campaign received two awards. BGSU got an honorable mention in the Best Program in Case Statements/Cultivation Publications area for “Changing Lives for the World — The Campaign for BGSU.”
The website for Changing Lives for the World earned a bronze in Best Website, Individual Page or Section.