Liebig Card Collection
The Liebig Company is an English firm that started widely producing “meat extract” after it was created by Justus von Liebig. The meat extraction process created a concentrate and preservation of the essential nutrients and flavors of beef in the form of paste or bouillon cubes. The production of the meat extract was started in 1850 and was named after its inventor. “Liebig Fleischextrakt” was soon sold all over the world with its main production taking place in Fray-Bentos and Colon, South America. The company, after several buyouts throughout its history, exists today under the name Premier Foods in the UK.
This collection of advertising trading cards consists of the colored lithographed cards found on the packaging of the products. The production of these cards started in 1870 and ended in 1975, spanning more than 11,000 different types of cards. The last lithographed series were released in 1939, but series were edited and reproduced through the 1970s. The cards were divided into subjects that nearly always made up a set of six or twelve.
Early on in their production, these cards were exchanged by the Liebig Company for coupons. The reverse of the cards were either advertising for a Liebig product, or they had a recipe in which the meat extract could be utilized. The series of cards were produced in multiple countries, therefore the cards can be found in a multitude of languages. Belgium, France, United Kingdom, Spain, Germany, and Italy are just some of the countries in which these were produced. Due to the cards being so widely produced, collectors around the world use many different catalogues. For our purposes, the Sanguinetti catalogue was used.
Due to the extreme representation of minorities, countries, and cities in this collection researchers looking to learn more about early advertising techniques would find this collection very helpful.
This finding aid was prepared by Katie Tovarnak, Student Assistant, in December 2018.
For more information on this collection, please visit these websites:
- "Trade cards of the Liebig Collection" at Cartolino.com
- Sanguinetti set lists at Cartolino.com
- Searchable image database of Liebig trade card sets at Collectomania
Inventory
| Set Title | Title in English | Theme/Subject | Sanguinetti Catalog Number | Complete Set |
|---|---|---|---|---|
| Heer I (Deutsches) | German Army Uniforms I | Military, Uniforms | 125 | No (1 card) |
| Robinson Crusoe | Robinson Crusoe I | Stories, Fairy Tales | 157 | Yes (6 cards) |
| Frauen als Vogel | Bird Women I (Blue Background) | Animals, Birds | 161 | No (1 card) |
| Heer III (Deutsches) | German Army Uniforms III | Military, Uniforms | 173 | No (1 card) |
| Lebensstufen | The Ages of Man | Social Events | 186 | Yes (6 cards) |
| Jagdbilder 4 | Hunting Deer | Animal Hunting | 188 | Yes (6 cards) |
| Reklameplakate II | Advertising Posters II | Occupations, Signs | 190 | Yes (6 cards) |
| Köche und Köchinnen II | Preparation of Food | Cook, Kitchen | 193 | No (2 cards) |
| Kinderszenen I | Scenes of Children I | Children | 196 | Yes (6 cards) |
| Der gestiefelte Kater | Puss in Boots | Fairy Tales | 199 | No (3 cards) |
| Vexierbilder II | Puzzles (Hidden Objects) III | Puzzle | 200 | Yes (6 cards) |
| Däumling | "Le Petit Poucet" (Fairy Tale) | Stories, Fairy Tales, Humor | 205 | No (1 card) |
| Nationalflaggen | National Flags and Costumes | Military Uniforms | 208 | Yes (6 cards) |
| Kalender II - Reise um die Welt in 12 Monaten | Journey Round the World (1888 Calendar) | Dates, Calendar | 210 | No (11 cards) |
| Das italienische Heer | Italian Army Uniforms II | Military Uniforms | 215 | Yes (6 cards) |
| Neger II (Extraktdiebstahl) | The Negro and the Theft of Liebig | Story | 220 | Yes (6 cards) |
| Einst und Jetzt I | Then and Now | Social Events, Celebrations | 227 | Yes (6 cards) |
| Extrakttöpfe I - Die großen | Scenes with Large Pots I (Blue Background) | Geo History | 228 | No (3 cards) |
| Tierszenen I (komische) | Comic Creatures | Anthropomorph | 233 | Yes (6 cards) |
| Wettkämpfe und Spiele | Games and Contests | Military, Amor | 236 | Yes (6 cards) |
| Luftschlösser des Milchmädchens | Pierrette and the Milk Jug | Fairy Tales | 242 | Yes (6 cards) |
| Blumensprache I (Knabe und Mädchen) | The Language of Flowers I | Plants, Flowers | 243 | Yes (6 cards) |
| Speisekarten | Dinner Menus | Food & Drink-Menus | 245 | Yes (6 cards) |
| Rebus(II) 3 | Word Pictures III | Word Picture | 252 | No (4 cards) |
| Die fünf Sinne I | The Five Senses I | Humor | 254 | Yes (6 cards) |
| Wiener Leben II | Viennese Life II | Social Events, Celebrations | 256 | Yes (6 cards) |
| Kinderszenen IV | Scenes of Children VI | Children | 264 | Yes (6 cards) |
| Schmetterlinge II (Frauengestalten) | Butterfly Girls II | Butterflies | 265 | Yes (6 cards) |
| Blumen-Mädchen III | Flower Girls III | Flowers, Women | 268 | Yes (6 cards) |
| Vexierbilder VII | Puzzles (Hidden Objects) VIII | Word Picture | 272 | Yes (6 cards) |
| Blumensprache II (Knaben und Mädchen) | The Language of Flowers II | Plants, Flowers | 274 | Yes (6 cards) |
| Händler | Merchants of the World | Business, Industry | 278 | Yes (6 cards) |
| Rebus (IV)5 | Word Pictures V | Rebus, Word Picture | 284 | Yes (6 cards) |
| Spielkarten | Playing Cards III | Cards, Gambling | 294 | Yes (6 cards) |
| Nationaltänze II | National Dances II | Art, Dance | 300 | Yes (6 cards) |
| Forscher | Famous Explorers I | Exploration, Explorers | 303 | No (6 cards) |
| Schmetterlinge III (Amoretten mit Flügeln) | Butterflies and Cupids | Butterflies | 305 | Yes (6 cards) |
| Blumen-Grüße | Flower Arrangements with Butterflies | Flowers, Butterflies | 307 | Yes (6 cards) |
| Vexierbilder VIII | Puzzles (Hidden Objects) X | Word Picture | 310 | Yes (6 cards) |
| Maskenbilder IV (Italienische)4 | Italian Masques III | Masks, Costumes | 311 | Yes (6 cards) |
| Hochzeitsgebräuche I | Weddings in Different Countries | Weddings | 314 | Yes (6 cards) |
| Asrael (Oper von Alberto Franchetti) | 'Asrael'' (Opera) | Theatre, Opera | 316 | Yes (6 cards) |
| Speisenfolge | Dinner Courses | Food, Menus | 319 | Yes (6 cards) |
| Sprichwörter I | Proverbs II | Word Picture | 321 | Yes (6 cards) |
| Rebus (V)6 | Word Pictures VI | Word Picture | 323 | Yes (6 cards) |
| Rebus (VI)7 | Word Pictures VI] | Word Picture | 324 | Yes (6 cards) |
| Der Argonautenzug | The Voyage of the Argonauts | Fairy Tales | 330 | Yes (6 cards) |
| Die Geschichte des Ochsen | The Bull | Animal, Cow, Art | 332 | Yes (6 cards) |
| Die Bauern und der Esel | The Miller, His Son and The Ass I | Fairy Tales | 338 | Yes (6 cards) |
| Nationaltänze III (Kinder im Nationalkostüm) | National Dances III | Art, Dance | 340 | Yes (6 cards) |
| Nationaltänze IV (mit Vexier) | National Dances IV (With Hidden Objects) | Puzzles | 341 | Yes (6 cards) |
| Vielfrass Gargantua bei den Zwergen | Gargantua I | Stories | 343 | Yes (6 cards) |
| Kinderspiele III | Children's Games IV | Children | 344 | No (5 cards) |
| Der Gnom | The Gnome | Gnome | 345 | Yes (6 cards) |
| Set Title | Title in English | Theme/Subject | Sanguinetti Catalog Number | Complete Set |
|---|---|---|---|---|
| Vexierbilder IX | Puzzles (Hidden Objects) XI | Word Picture | 346 | Yes (6 cards) |
| Vexierbilder X (Fahrzeuge) | Puzzles (Hidden Objects) XII | Puzzle, Word Picture | 347 | Yes (6 cards) |
| Vexierbilder XI | Puzzles (Hidden Objects) XIII | Word Picture | 348 | Yes (6 cards) |
| natürliche Ressourcen II | Natural Resources II | Resources | 350 | Yes (6 cards) |
| Handschatten I | Hand Shadows I | Children, Humor | 352 | Yes (6 cards) |
| Landschaften I | Geological Periods I | Prehistoric, Dinosaurs | 354 | Yes (6 cards) |
| Gestirne (Allegorische Darstellung) | Heavenly Bodies | Astrology | 355 | Yes (6 cards) |
| Probleme II | Problems II | Word Picture | 357 | Yes (6 cards) |
| Sprichwörter II (Kinderszenen) | Proverbs III | Children | 358 | Yes (6 cards) |
| Zur Geschichte der Schrift I (Ideographische) | The Story of Writing I | School-Writing, Inventions, Geo History | 364 | Yes (6 cards) |
| Der trojanische Krieg | The Trojan War | Geo History, Military, War | 365 | Yes (6 cards) |
| Blumen und Vögel | Birds and Flowers | Birds, Flowers | 366 | Yes (6 cards) |
| Das Märchen vom Extract-Baum | The Story of the Extract Tree | Extract, Story, Children | 368 | No (1 card) |
| Karl der Grosse 768 - 814 | Charlemagne | Famous People | 372 | Yes (6 cards) |
| Volkswirtschaft | Occupations | Geo History | 375 | Yes (6 cards) |
| Falstaff | Falstaff (Shakespeare) | Theatre, Opera | 377 | Yes (6 cards) |
| Blumen, Vögel und Schmetterlinge | Flowers, Birds and Butterflies | Flowers, Birds, Butterflies | 380 | Yes (6 cards) |
| Vexierbilder XIII | Puzzles (Hidden Objects) XV | Word Picture | 382 | Yes (6 cards) |
| Vexierbilder XIV | Puzzles (Hidden Objects) XVI | Word Picture | 383 | Yes (6 cards) |
| Vexierbilderrätsel | Puzzles (Hidden Objects) XVII | Word Picture | 384 | Yes (6 cards) |
| Maskenbilder V - Italienische Masken | Italian Masques IV | Carnival, Masks | 385 | Yes (6 cards) |
| Weihnachtsgebräuche | Christmas Customs In Different Countries | Social Events, Holidays, Celebrations | 386 | Yes (6 cards) |
| Handschatten II | Hand Shadows II | Children, Humor | 387 | Yes (6 cards) |
| Opernszenen III | Scenes from Opera II | Theatre, Opera | 391 | Yes (6 cards) |
| Probleme III | Problems III | Word Picture | 393 | Yes (7 cards) |
| Amerikanische Staaten (nordamerikanisch) | States of the U.S.A. | Geography, America | 396 | Yes (6 cards) |
| Baustile I (Baustyle) | Styles of Architecture I | Architecture | 397 | Yes (6 cards) |
| Frithjofsage | The Legend of Frithjof | Fairy Tales | 407 | No (5 cards) |
| Die Monate - Kinderbilder | Months of the Year | Dates, Calendar | 410 | Yes (6 cards) |
| Nordische Göttersage | Scandinavian Mythology | Fairy Tales | 412 | Yes (6 cards) |
| Kleines Volk | The World of Children | Children | 413 | Yes (6 cards) |
| Zwerg Nase | The Dwarf Nose (Fairy Tale) | Mythology, legends, Fairytale | 415 | Yes (6 cards) |
| Weihnachts-Scenen I | Christmas through the Ages | Social Events, Holidays, Celebrations | 416 | Yes (6 cards) |
| Probleme IV | Problems IV | Word Picture, Rebus | 420 | Yes (6 cards) |
| Sprichwörter III (lateinisch und deutsch) | Proverbs V | Word Picture | 422 | Yes (6 cards) |
| Rebus 14 | Word Pictures XIII | Rebus, Word Picture | 424 | Yes (6 cards) |
| Das Reich des Prinzen Carneval | Carnival Scenes I | Carnivals | 425 | Yes (6 cards) |
| Zur Geschichte der Schrift II (phonetische Schriften) | The Story of Writing II | School-Writing, Inventions, Geo History | 426 | Yes (6 cards) |
| Specialitäten-Theater I | Variety Acts I | Theatre | 427 | Yes (6 cards) |
| Reise um das Mittelmeer | A Trip round the Mediterranean | Mediterranean | 432 | Yes (6 cards) |
| Set Title | Title in English | Theme/Subject | Sanguinetti Catalog Number | Complete Set |
|---|---|---|---|---|
| Farben II | Colours II | Art Deco | 618 | Yes (6 cards) |
| Hamlet I (Oper von Ambroise Thomas) | "Hamlet" (Opera) | Theatre, Opera | 638 | Yes (6 cards) |
| Das Salz | Salt | Products | 642 | No (4 cards) |
| Der Traum | Dreams | Dreams | 645 | Yes (6 cards) |
| Opernszenen V | Famous Theatres and Operatic Productions | Theatre, Opera | 648 | Yes (6 cards) |
| Aus der Vogelwelt II | In Birdland | Animals, Birds | 651 | Yes (6 cards) |
| Wirt und Küchenchef | The Restaurateur and his Chef | Stories | 655 | No (3 cards) |
| Geschichte des Weihnachtsbaumes | The Christmas Tree II | Holiday, Celebrations | 656 | Yes (6 cards) |
| Schußwaffen verschiedener Zeiten | Propelled Weapons through the Ages | Military, Weapons | 657 | Yes (6 cards) |
| Fahrradspiele | Bicycle Games | Bicycles | 658 | Yes (6 cards) |
| China I | China I | Asia, Nationalities | 659 | Yes (6 cards) |
| China II | China II | Asia, Nationalities, Towns & Cities | 660 | Yes (6 cards) |
| Cyrano de Bergerac 1 | Cyrano De Bergerac I | Theatre | 661 | Yes (6 cards) |
| Die Farben des Regenbogens | Colours of the Rainbow | Art, Colors | 662 | Yes (6 cards) |
| Ostergebräuche | Easter Customs | Social Events, Celebrations, Easter | 665 | Yes (6 cards) |
| Hochzeitsgebräuche II | Wedding Customs | Social Events, Celebrations, Weddings | 666 | Yes (6 cards) |
| Drachenabenteuer | The Adventures of a Kite | Humor, Fairytales | 667 | Yes (6 cards) |
| Fasanen | Pheasants | Birds, Game Birds | 668 | Yes (6 cards) |
| Festlichkeiten im Alterthum | Festivals in Ancient Times I | Festivals | 669 | Yes (6 cards) |
| Von den Karolineninseln (Carolineninseln) | The Caroline Islands | Australia | 671 | Yes (6 cards) |
| Bekannte Binnenseen | Well Known Lakes | Lakes | 672 | Yes (6 cards) |
| Die drei Musketiere | The Three Musketeers | Fairy Tales | 673 | Yes (6 cards) |
| Bilder aus Holland I | Dutch Scenes | Humor, Festivals, People | 674 | Yes (6 cards) |
| Fidelio (Oper von Beethoven) | "Fidelio" (Opera) | Theatre, Opera | 675 | Yes (6 cards) |
| Der Sperling mit der geschlitzten Zunge | The Sparrow with the Split Tongue (Fable) | Fairy Tales | 677 | Yes (6 cards) |
| Gebirgspässe | Mountain Passes | Geo History, Mountain | 678 | Yes (6 cards) |
| Prinz Achmed und die Fee Paribanu | Prince Ahmed and the Fairy Paribanu (1001) | Middle East, Theatre | 679 | No (5 cards) |
| Der Rhein von Bingen bis Coblenz | The Rhine from Bingen to Coblenz | Rivers | 680 | Yes (6 cards) |
| Der Rhein 2 | The Course of the Rhine | Rivers & Lakes, Towns & Cities, Ports | 681 | Yes (6 cards) |
| Von den Ufern des Rheins | The Rhine in History | Famous People, Military | 682 | Yes (6 cards) |
| Kriegführung im Mittelalter | Scenes of War in Medieval Times | Military | 683 | Yes (6 cards) |
| Silhouetten composers | Silhouettes of German Artists | Art | 684 | Yes (6 cards) |
| Geschichte der zwei neidischen Schwestern | The Jealous Sisters (1001 Nights) | Fairy Tales | 685 | Yes (6 cards) |
| Strassenleben | Street Scenes Round the World | Towns & Cities, Ports | 686 | Yes (6 cards) |
| Johann Strauss | Johann Strauss (II) and his Works | Music | 687 | Yes (6 cards) |
| Indische Volkstypen | Indian Types | Nationalities, Asia | 688 | Yes (6 cards) |
| Blumen-Jahreslauf | The Course of Human Life II | Flowers | 689 | Yes (6 cards) |
| Merkwürdige Bäume I | Unusual Trees | Trees | 690 | Yes (6 cards) |
| Specialwaffen | Special Troops II | Military | 691 | Yes (6 cards) |
| Kunststile (Kunststyle) | Styles of Architecture III | Architecture | 692 | Yes (6 cards) |
| Reiterhelden | Great Generals | Military Generals | 693 | Yes (6 cards) |
| Berühmte Landbäder | Well Known Spas | Medicine, Social Events, celebrations | 694 | Yes (6 cards) |
| Untergegangene Städte | Vanished Cities | Cities | 695 | Yes (6 cards) |
| Der Handel | Commerce | Business, Industry | 696 | Yes (6 cards) |
| Der Graf von Monte Christo | "The Count of Monte-Cristo" | Fairy Tales | 697 | Yes (6 cards) |
| Pfingstgebräuche | Whitsun Customs | Social Events | 698 | Yes (6 cards) |
| Festlichkeiten im Mittelalter | Spectacular Medieval Entertainments | Theatre | 699 | Yes (6 cards) |
| Set Title | Title in English | Theme/Subject | Sanguinetti Catalog Number | Complete Set |
|---|---|---|---|---|
| Gewürzpflanzen | Spices | Products, Geo History | Yes (6 cards) | 700 |
| Der Elefant | The Elephant | Animals | Yes (6 cards) | 701 |
| Aus altfranzösischer Zeit | France in Olden Times | France | Yes (6 cards) | 702 |
| Hühnervögel | Game Birds | Birds, Poultry | Yes (6 cards) | 703 |
| Samoa | In Samoa | Asia | Yes (6 cards) | 704 |
| Bilder aus dem Seemanöver | Naval Manoeuvres | Military, Ships | Yes (6 cards) | 705 |
| Industriepflanzen | Plants used by Industry | Plants, Industry | Yes (6 cards) | 707 |
| Die Brieftaube | Carrier Pigeons | Animals, Birds | Yes (6 cards) | 708 |
| König Drosselbart | "Konig Drosselbart" (Novel) | Fairy Tales, Theatre | Yes (6 cards) | 709 |
| Berühmte Felsen | Famous Rocks | Geology | Yes (6 cards) | 710 |
| Kulturgeschichtliche Bilder | Scenes from the History of Civilisation | Geo History, Military | Yes (6 cards) | 711 |
| Die Schule | Schools | Schools, Children | Yes (6 cards) | 712 |
| Blumengeister II | The Language of Flowers V | Flowers, Women | Yes (6 cards) | 713 |
| Aus der Geschichte Frankreichs | History of France VI | France, Geo History | Yes (6 cards) | 714 |
| Tabakkultur auf Sumatra | The Cultivation of Tobacco in Sumatra | Products, Agriculture, Geo History | Yes (6 cards) | 715 |
| Schätze des Meeres | Treasures of the Sea | Sea, Fish, Products | Yes (6 cards) | 716 |
| Guiseppe Verdi | Giuseppe Verdi | Famous People | Yes (6 cards) | 717 |
| Die Kochkunst | Culinary Art I | Food, Kitchen, Chef | Yes (6 cards) | 718 |
| Die Heilkunst | The Art of Healing | Medicine, Doctors | Yes (6 cards) | 719 |
| Festgelage | Banquets through the Ages | Social Events | Yes (6 cards) | 720 |
| Kanalbauten | Canals I | Rivers | Yes (6 cards) | 722 |
| Geschütze | Canon through the Ages | Military, Weapons | Yes (6 cards) | 723 |
| Reitervölker I | Cavalry I | Geo History, Military | Yes (6 cards) | 724 |
| Grosse Eroberer I | Great Conquerors I | Famous People | Yes (6 cards) | 725 |
| Sternbilder | Constellations | Astrology | Yes (6 cards) | 727 |
| Frauengestalten aus Opern Richard Wagner_s | Heroines of Wagner's Operas | Theatre, Opera | Yes (6 cards) | 729 |
| Fleischextrakt-Verwendung II | Use of the Extract in Various Places | Extract, Food | Yes (6 cards) | 730 |
| Blumenfeste I | Flower Festivals I | Flowers, Festivals, Social Events | Yes (6 cards) | 731 |
| Das Rattentöchterlein (Japanisches Märchen) | The Mouse's Daughter (Fable) | Fairy Tales | Yes (6 cards) | 732 |
| Ströme Frankreichs | Rivers of France | Rivers & Lakes | Yes (6 cards) | 733 |
| Das Eis | Ice | Products, Rivers & Lakes | Yes (6 cards) | 734 |
| Meerbusen | Gulfs | Gulfs | Yes (6 cards) | 735 |
| Nutzbringende Insekten | Useful Insects | Bugs, Insects | Yes (6 cards) | 736 |
| Aus dem Leben Liebig's | Scenes from the Life of Liebig | Biography | Yes (6 cards) | 737 |
| Französische Alpentruppen | French Alpine Troops on Manoeuvres | Military Battles, Mountains | Yes (6 cards) | 738 |
| Das verfehlte Picknick | The Missing Picnic | Dwarf, Humor | Yes (6 cards) | 739 |
| Landschaften II (Schweizerische) | Alpine Flora and Fauna | Mountain | Yes (6 cards) | 740 |
| Denkmäler berühmter Feldherren | Monuments to Great Generals | Military Generals | Yes (6 cards) | 741 |
| Denkmäler berühmter Gelehrter | Monuments to Famous Scientists | Science, Famous People, Sculpture | Yes (6 cards) | 742 |
| Die Stumme von Portici (Oper von Auber) | "LaMuette de Portici" (Opera) | Theatre, Opera | Yes (6 cards) | 743 |
| Seefische | Sea Fish | Fish | Yes (6 cards) | 744 |
| Der Stein und seine Verwendung | The Use of Stone | Products, Sculpture | Yes (6 cards) | 745 |
| Nomadenvölker | Nomads | Geo History, Homes and Dwellings | Yes (6 cards) | 746 |
| Clown-Spaesse | Clown's Pranks | Circus, Clowns | Yes (6 cards) | 747 |
| Giftschlangen | Venomous Snakes | Animals, Snakes | Yes (6 cards) | 748 |
| Trinkgefässe | Drinking Vessels | Social Events | Yes (6 cards) | 751 |
| Verschiedene Bahnen | Different Railway Systems | Transportation | No (1 card) | 959 |
| Bulgarien | Bulgaria | European History | Yes (6 cards) | 985 |
Updated: 06/05/2023 09:24AM