Why study social media content creation at BGSU in Ohio?
- Deep expertise. BGSU has been teaching and researching social media for more than 15 years. Its Global Social Media Influencer Research Lab explores emerging trends, creator culture and the evolving role of social media in everyday life.
- Hands-on preparation in a growing field. Take interdisciplinary courses in advertising, media production and studies, and entrepreneurship. You’ll develop practical production skills in audio or video, apply content and platform strategies, and create campaigns for businesses, nonprofits or entrepreneurial projects.
- Open to all majors. A social media certificate can complement any degree. Courses have no prerequisites, so you can add the certificate at any point in your academic career.
- Customize the certificate to match your goals. Choose coursework that supports your interest in creating content for organizations, building social media campaigns or developing your own brand, business or creative venture.
BGSU is home to a Global Social Media Influencer Research Lab with 20+ faculty and student members.
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Career - what can you do with a social media content creator certificate?
The social media content creator certificate at BGSU prepares you for roles that combine creativity, strategy and digital communication. You will build skills in content production, platform strategy, campaign execution and ethical decision-making that can support work with brands, nonprofits, media organizations and entrepreneurial ventures.
The certificate includes both creative and strategic coursework. Graduates can pursue opportunities in social media content creation for organizations or apply those skills to building their own online presence, brand or business venture.
Career paths
- Social media content creator
- Social media specialist
- Content creator for brands or nonprofits
- Digital content strategist
- Social media coordinator
- Community manager
- Influencer marketing assistant
- Entrepreneur / creator-brand founder
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Curriculum
The 12-credit social media content creator certificate at BGSU offers interdisciplinary coursework in:
- Media production
- Social media and content strategy
- Social media studies
- Advertising
- Entrepreneurship
You will build skills in content production, platform strategy and campaign development. Coursework also explores topics such as social impact, misinformation, harmful content, sponsorship disclosure and other ethical considerations that are increasingly important in digital communication.
Choose an elective that aligns with your goals. Students interested in creating content for brands, businesses and nonprofits may choose social media campaigns coursework. Those interested in entrepreneurial or influencer-focused pathways may choose an entrepreneurship option.
Sample courses
- Media Production for Non-Majors
- Fundamentals of Non-Linear Editing
- Social Media and Society
- Social Media Campaigns
- The Entrepreneurial Journey
- Content and Platform Strategies
Applying
The social media content creator certificate is available to undergraduate students of any major at BGSU. Certificate courses have no prerequisites, so you can add the coursework at any point in your program.
Consult with your academic advisor and the School of Media and Communication to learn how the program can fit into your academic plan. Depending on your major and course history, you may already have completed one or more courses that apply to the certificate.
For more information about declaring the certificate and completing program requirements, contact the School of Media and Communication.
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The social media content creator undergraduate certificate is a program in the School of Media and Communication in the College of Arts and Sciences.
Updated: 07/17/2026 12:26PM