BGSU Information Technology Services (ITS) manages a variety of technical and business process projects that support BGSU academic, physical, and digital operations, as well as specific portfolios of strategic objectives defined by Vice Presidents/Provosts and C-level staff across campus. Using Project Management Institute’s (PMI) guide to best practices, this process includes sourcing and aligning project requests to University strategic objectives through various levels of governance, providing project management and resourcing guidance to approved initiatives, delivering appropriate levels of communication throughout the project and technical lifecycles, and providing ongoing support of technical services and digital applications. ITS is built around delivering new, and maintaining existing, technologies in the classroom, in the field and throughout administrative offices by defining objectives and projects, facilitating governance and executive prioritization of initiatives and guiding each approved project to successful completion using industry standard methodologies.
Add Texting Capabilities to Adobe Campaign
The Office of Marketing and Brand Strategy is implementing text message marketing to communicate enrollment, retention and other key deadlines to students via SMS (short message service) text messages on their mobile devices. Students supply their mobile phone numbers when applying to Bowling Green State University and have the ability to update their information in MyBGSU. Marketing and Brand Strategy has the capability to text all students, groups of students/audience segments, or individual messages. In our first month texting students, we have seen up to 60% response rate from targeted messages and have seen improvements in house numbers based on this and other new digital strategies.