Sung-Yeon Park, Ph.D


Position: Graduate Coordinator, Associate Professor
Phone: 419-372-3422 Fax: 419-372-0202
Email: sunpark@bgsu.edu
Address: 314 West Hall


As a native of South Korea, Dr. Park came to the U.S. in 1997 to pursue her doctoral degree in media and communication. In 2003, she came to BGSU and has been teaching on such subjects as media and information society, media effects, media, gender and culture, and strategic communication. Her research centers around three areas: media effects on body image and its intervention; media and social identity; the influence of perceived media influence on others. She loves living and volunteering in the Bowling Green community where she raises two children with her husband.


Ph.D. University of Wisconsin-Madison, U.S.A.
M.A. Korea University, Seoul, Republic of Korea
B.A. Korea University, Seoul, Republic of Korea


TCOM3660: Media Effects
TCOM4670: Gender, Media & Culture
MC7800: Media Effects
MC7110: Mass Communication Theory


Editorial Review Board Member, Communication Research
Editorial Review Board Member, Studies of Broadcasting Culture (published by KBS, Seoul, Republic of Korea)
Competitive Manuscript Reviewer for International Conferences
Affiliated Faculty, Asian Studies, Bowling Green State University
Affiliated Faculty, Women’s Studies, Bowling Green State University

Honors & Awards

2012. Top paper, Minorities and Communication Division, Association for Education in Journalism & Mass Communication Annual Conference, Chicago, IL.
2012. Top paper, Communication Technology Division, Association for Education in Journalism & Mass Communication Annual Conference, Chicago, IL.
2009. Top paper, Intergroup Communication Interest Group, International Communication Association Annual Conference, Chicago, IL.
2008. Mentor/Favorite Professor Award, Women’s Center, Bowling Green State University
2002. Top paper, Information Systems Division, International Communication Association Annual Conference, Seoul, South Korea.
2001. Invited presentation, Feminist Scholarship Division, International Communication Association Annual Conference, Phoenix, AZ.

Select Publications

Yun, G., Park, S., Holody, K. J., Yoon, K., & Xie, S. (forthcoming). Selective moderating and selective responding of user comments on online social media: A field experiment. Media Psychology.

Park, S., Yun, G., Holody, K. J., Yoon, K. S., Xie, S., Birzescu, A., & Lee, S. (forthcoming). Inside the Blogosphere: A taxonomy and framing analysis of abortion weblogs. Social Science Journal.

Holody, K. J., Park, S., & Zhang, X. (forthcoming). Race attribution: Local versus national newspaper coverage of the Virginia Tech shootings. Journalism Studies, 14(4), 568-583.

Park, S., Holody, K. J., & Zhang, X. (2012). Race in media coverage of school shootings: A parallel application of framing theory and attribute agenda-setting. Journalism & Mass Communication Quarterly, 89(3), 475-494.

Park, S. (2012). Mediated intergroup contact: Concept explication, synthesis, and application. Mass Communication & Society, 15(2), 136-159.

Park, S.* & Cruea, M. (2012). Gender disparity in video game usage: A third-person perception-based explanation. Media Psychology, 15(1), 1-24.

Yun, G., & Park, S. (2011). Willingness to post a message online. Journal of Computer-Mediated Communication, 16(2), 201-227.

Park, S., Yun, G., & Lee, S. (2011). Korean TV dramas and online fan communities. In D. Rios & M. Castaneda, (Eds.), Soap Operas and Telenovelas in the Digital Age: Global Industries, Hybrid Content, and New Audiences (pp. 37-54). NY: Peter Lang.

Park, S., & Yun, G. (2010). Consumer reviews on retail Web sites as a Marketing and Social Phenomenon. In M. Eastin, T. Daugherty, & N. M. Burns (Eds.), Handbook of Research on Digital Media and Advertising (pp. 194-211). Hershey, PA: IGI Global.

Park, S., McSweeney, J., & Yun, G. (2009). Intervention of eating disorder symptomatology using educational mass communication messages. Communication Research, 36(5), 677-697.

Park, S.* & Kim, Y. (2009). Reverse acculturation: A new cultural phenomenon examined through an emerging wedding practice of Korean Americans in the United States. Family and Consumer Research Journal, 37(3), 359-375.

Yun, G., Park, S., & Ha, L. (2008). Influence of cultural dimensions on online interactive review feature implementations: A comparison of Korean and U.S. retail Web sites. Journal of Interactive Marketing, 22(3), 40-50.

Park, S., Yun, G., McSweeney, J., & Gunther, A. (2007). Do third-person perceptions of media influence contribute to pluralistic ignorance on the norm of ideal female thinness? Sex Roles, 57(7/8), 569-578.

Park, S. (2005). The influence of presumed media influence on women’s desire to be thin. Communication Research, 32(October), 594-614.

*Equal contribution

Vitae in pdf