Sung-Yeon Park, Ph.D


Position: Graduate Coordinator, Associate Professor
Phone: 419-372-3422 Fax: 419-372-0202
Email: sunpark@bgsu.edu
Address: 314 West Hall


As a native of South Korea, Dr. Park came to the U.S. in 1997 to pursue her doctoral degree in media and communication. In 2003, she came to BGSU and has been teaching on such subjects as media and information society, media effects, media, gender and culture, and strategic communication. Her research centers around three areas: media effects on body image and its intervention; media and social identity; the influence of perceived media influence on others. She loves living and volunteering in the Bowling Green community where she raises two children with her husband.


Ph.D. University of Wisconsin-Madison, U.S.A.
M.A. Korea University, Seoul, Republic of Korea
B.A. Korea University, Seoul, Republic of Korea


TCOM 1030 Media & Information Society
TCOM 3610 Media & Strategic Communication
TCOM 3660 Media Effects
TCOM/WS 4670 Gender, Media & Culture
MC 7110 Mass Communication Theory
MC 7800 Media Effects

Honors & Awards

2014. Granite Tower Teaching Award, Korea University, Seoul, South Korea
2012. Top paper, Minorities and Communication Division, Association for Education in Journalism & Mass Communication Annual Conference, Chicago, IL.
2012. Top paper, Communication Technology Division, Association for Education in Journalism & Mass Communication Annual Conference, Chicago, IL.
2009. Top paper, Intergroup Communication Interest Group, International Communication Association Annual Conference, Chicago, IL.
2008. Mentor/Favorite Professor Award, Women’s Center, Bowling Green State University
2002. Top paper, Information Systems Division, International Communication Association Annual Conference, Seoul, South Korea.
2001. Invited presentation, Feminist Scholarship Division, International Communication Association Annual Conference, Phoenix, AZ.

Select Publications

Park, S., Flynn, M. A., Stana, A., Morin, D. T., & Yun, G. (In press). Where do I belong, from Laguna Beach to Jersey Shore?: A content analysis of minority characters on popular MTV reality shows. Howard Journal of Communication.

Flynn, M. A., Park, S., Morin, D. T., & Stana, A. (In press). Anything but real: Body idealization and objectification of MTV docusoap characters. Sex Roles.

Flynn, M. A., Morin, D. T., Park, S., & Stana, A. (In press). Let¹s get this party started!: An analysis of health risk behavior on MTV reality television shows. Journal of Health Communication.

*Lee, J., & Park, S. (In press). Women’s employment and professional empowerment in South Korean dramas: A 10-year analysis. Asian Journal of Communication. *Park and Lee equal contribution.

Park, S., Yun, G., Holody, K. J., Yoon, K. S., Xie, S., Birzescu, A., & Lee, S. (2013). Inside the Blogosphere: A taxonomy and framing analysis of abortion weblogs. The Social Science Journal, 50(4), 616-624. doi:10.1016/j.soscij.2013.04.014

Yun, G., Park, S., Holody, K. J., Yoon, K., & Xie, S. (2013). Selective moderating and selective responding of user comments on online social media: A field experiment. Media Psychology, 16(3), 295-317. doi:10.1080/15213269.2012.759462

Holody, K. J., Park, S., & Zhang, X. (2013). Racialization of the Virginia Tech shootings. Journalism Studies, 14(4), 568-583. doi: 10.1080/1461670X.2012.726499

Park, S., Holody, K. J., & Zhang, X. (2012). Race in media coverage of school shootings: A parallel application of framing theory and attribute agenda-setting. Journalism & Mass Communication Quarterly, 89(3), 475-494.

Park, S. (2012). Mediated intergroup contact: Concept explication, synthesis, and application. Mass Communication & Society, 15(2), 136-159.

*Cruea, M., & Park, S. (2012). Gender disparity in video game usage: A third-person perception-based explanation. Media Psychology, 15(1), 1-24. *Park and Cruea equal contribution.

Yun, G., & Park, S. (2011). Willingness to post a message online. Journal of Computer-Mediated Communication, 16(2), 201-227.

Park, S., Yun, G., & Lee, S. (2011). Korean TV dramas and online fan communities. In D. Rios & M. Castaneda, (Eds.), Soap Operas and Telenovelas in the Digital Age: Global Industries, Hybrid Content, and New Audiences (pp. 37-54). NY: Peter Lang.

Park, S., & Yun, G. (2010). Consumer reviews on retail Web sites as a Marketing and Social Phenomenon. In M. Eastin, T. Daugherty, & N. M. Burns (Eds.), Handbook of Research on Digital Media and Advertising (pp. 194-211). Hershey, PA: IGI Global.

Park, S., McSweeney, J., & Yun, G. (2009). Intervention of eating disorder symptomatology using educational mass communication messages. Communication Research, 36(5), 677-697.

*Kim, Y., & Park, S. (2009). Reverse acculturation: A new cultural phenomenon examined through an emerging wedding practice of Korean Americans in the United States. Family and Consumer Research Journal, 37(3), 359-375. *Park and Kim equal contribution.

Yun, G., Park, S., & Ha, L. (2008). Influence of cultural dimensions on online interactive review feature implementations: A comparison of Korean and U.S. retail Web sites. Journal of Interactive Marketing, 22(3), 40-50.

Park, S., Yun, G., McSweeney, J., & Gunther, A. (2007). Do third-person perceptions of media influence contribute to pluralistic ignorance on the norm of ideal female thinness? Sex Roles, 57(7/8), 569-578.

Park, S. (2005). The influence of presumed media influence on women’s desire to be thin. Communication Research, 32(October), 594-614.

Vitae in pdf