Sung-Yeon Park, Ph.D

Education

Ph.D. University of Wisconsin-Madison, U.S.A.
M.A. Korea University, Seoul, Republic of Korea
B.A. Korea University, Seoul, Republic of Korea

Courses

TCOM 1030 Media & Information Society
TCOM 3610 Media & Strategic Communication
TCOM 3660 Media Effects
TCOM 4690 Advertising Campaigns
TCOM/WS 4670 & MC 5670 Gender, Media & Culture
MC 7110 Mass Communication Theory
MC 7800 Media Effects

Honors & Awards

2015. Faculty Senate Distinguished Service Award, Bowling Green State University.
2014. Granite Tower Teaching Award, Korea University, Seoul, South Korea.
2012. Top paper (3rd place), Minorities and Communication Division, Association for Education in Journalism & Mass Communication Annual Conference, Chicago, IL.
2012. Top paper (4th place), Communication Technology Division, Association for Education in Journalism & Mass Communication Annual Conference, Chicago, IL.
2009. Top paper (1st place), Intergroup Communication Interest Group, International Communication Association Annual Conference, Chicago, IL.
2008. Mentor/Favorite Professor Award, Women’s Center, Bowling Green State University
2002. Top paper (2nd place), Information Systems Division, International Communication Association Annual Conference, Seoul, South Korea.
2001. Invited presentation, Feminist Scholarship Division, International Communication Association Annual Conference, Phoenix, AZ.

Select Publications

Ju, H., Park, S., Shim, J. C., & Ku, Y. (In press). Mediated contact, intergroup attitudes, and ingroup members’ basic values: South Korean and migrant workers. International Journal of Communication.

Flynn, M. A., Morin, D. T., Park, S., & Stana, A. (2015). Let¹s get this party started!: An analysis of health risk behavior on MTV reality television shows. Journal of Health Communication, 20(12), 1382-1390.

Park, S., Flynn, M. A., Stana, A., Morin, D. T., & Yun, G. (2015). Where do I belong, from Laguna Beach to Jersey Shore?: Portrayal of minority youth in MTV docusoaps. Howard Journal of Communications, 26(4), 381-402.

*Lee, J., & *Park, S. (2015). Women’s employment and professional empowerment in South Korean dramas: A 10-year analysis. Asian Journal of Communication, 25(4), 393-407. *Equal contribution.

Flynn, M. A., Park, S., Morin, D. T., & Stana, A. (2015). Anything but real: Body idealization and objectification of MTV docusoap characters. Sex Roles, 72(5), 173-182.

Park, S., Yun, G., Holody, K. J., Yoon, K. S., Xie, S., Birzescu, A., & Lee, S. (2013). Inside the Blogosphere: A taxonomy and framing analysis of abortion weblogs. The Social Science Journal, 50(4), 616-624.

Yun, G., Park, S., Holody, K. J., Yoon, K., & Xie, S. (2013). Selective moderating and selective responding of user comments on online social media: A field experiment. Media Psychology, 16(3), 295-317.

Holody, K. J.,Park, S., & Zhang, X. (2013). Racialization of the Virginia Tech shootings. Journalism Studies, 14(4), 568-583.

Park, S., Holody, K. J., & Zhang, X. (2012). Race in media coverage of school shootings: A parallel application of framing theory and attribute agenda-setting. Journalism & Mass Communication Quarterly, 89(3), 475-494.

Park, S. (2012). Mediated intergroup contact: Concept explication, synthesis, and application. Mass Communication & Society, 15(2), 136-159.

*Cruea, M., & *Park, S. (2012). Gender disparity in video game usage: A third-person perception-based explanation. Media Psychology, 15(1), 1-24. *Equal contribution.

Yun, G., & Park, S. (2011). Willingness to post a message online. Journal of Computer-Mediated Communication, 16(2), 201-227.

Park, S., Yun, G., & Lee, S. (2011). Korean TV dramas and online fan communities. In D. Rios & M. Castaneda, (Eds.), Soap Operas and Telenovelas in the Digital Age: Global Industries, Hybrid Content, and New Audiences (pp. 37-54). NY: Peter Lang.

Park, S., & Yun, G. (2010). Consumer reviews on retail Web sites as a Marketing and Social Phenomenon. In M. Eastin, T. Daugherty, & N. M. Burns (Eds.), Handbook of Research on Digital Media and Advertising (pp. 194-211). Hershey, PA: IGI Global.

Park, S., McSweeney, J., & Yun, G. (2009). Intervention of eating disorder symptomatology using educational mass communication messages. Communication Research, 36(5), 677-697.

*Kim, Y., & *Park, S. (2009). Reverse acculturation: A new cultural phenomenon examined through an emerging wedding practice of Korean Americans in the United States. Family and Consumer Research Journal, 37(3), 359-375. *Equal contribution.

Yun, G., Park, S., & Ha, L. (2008). Influence of cultural dimensions on online interactive review feature implementations: A comparison of Korean and U.S. retail Web sites. Journal of Interactive Marketing, 22(3), 40-50.

Park, S., Yun, G., McSweeney, J., & Gunther, A. (2007). Do third-person perceptions of media influence contribute to pluralistic ignorance on the norm of ideal female thinness? Sex Roles, 57(7/8), 569-578.

Park, S. (2005). The influence of presumed media influence on women’s desire to be thin. Communication Research, 32(October), 594-614.

Vitae in pdf