Dr. Raymond Schuck


  • Position: Associate Professor of Communication/Department Chair
  • Phone: 419.372.0929
  • Email: rschuck@bgsu.edu
  • Address: 300D George Mylander Hall

Professional Biography/Profile

An alumnus of the Popular Culture program at Bowling Green State University, I also hold a Master’s degree in American Studies from Michigan State University and a Ph.D. in Communication from Arizona State University. In line with that, my professional work focuses on the intersections of culture and communication, most specifically as I do critical and rhetorical analysis of various forms of popular culture.

Research Interests/Selected Publications

Schuck, R. I. (2023). Nostalgic intertextuality and the television set: Happy Days and its shared universe. In C. D. Reinhard & V. Tran (Eds.), Televised shared universes: Expanded and converged storyworlds on the small screen. (pp. 35-51). Lexington. 

Schuck, R. I. (2023). New York Giants stealing signs. In J. Sanderson (Ed.), Corruption and scandal in American sports: Causes and consequences. (pp. 61-66). ABC-CLIO.

Kluch, Y., & Schuck, R. I. (2022). Constructing ‘the athlete’: Representations of male high school athletes in U.S. teen drama series. Sport in Society, 25(9), 1603-1621. https://doi.org/10.1080/17430437.2020.1862795

Schuck, R. I. (2020). What we aren’t when we are Penn State: Dissociation strategies in the Penn State sexual abuse scandal. Journal of Global Sport Management, 5 (2), 184-201. https://doi.org/10.1080/24704067.2019.1576145

Schuck, R. I. (2019). “I’d just like to let everybody know”: Pete Harnisch on the Disabled List and the politics of mental health. In D. A. Grano & M. L. Butterworth (Eds.), Sport, rhetoric, and political struggle. (pp. 175-189). New York, NY: Peter Lang. 

Schuck, R. I. (2017). Dribbling on the grave of bin Laden: Intercultural and international violence in the Carrier Classic. In C. Hovey, M. Werntz, & J. White (Eds.), Sports and violence: History, theory, and practice. (pp. 68-81). Cambridge, UK: Cambridge Scholars Publishing. 

Butterworth, M. L., & Schuck, R. I. (2016). American mythology and ambivalent rhetoric in Friday Night LightsSouthern Communication Journal, 81(1), 9206. https://doi.org/10.1080/1041794X.2015.1100211

Schuck, R. (2016). Media authority, sports mythology, and organizational identity: Red Barber as the “voice” of the Brooklyn Dodgers. Journal of Sports Media, 11(1), 193-215.  https://doi.org/10.1353/jsm.2016.0005

Schuck, R. I. (2016). Harry Potter and the anti-racist-white-hero premise: Whiteness and the Harry Potter series. In C. E. Bell (Ed.), Wizards Vs. Muggles: Essays on identity and the Harry Potter universe. (pp. 9-26). Jefferson, NC: McFarland. 

Schuck, R. I. (2014). “Where my falcons at?": The Stroh Center Rap and representation of organizational identities in college sports. In B. Brummett & A. Ishak (Eds.), Sports and identity: New agendas in communication. (pp. 223-241). New York, NY: Routledge. 

Schuck, R. I., Gorsevski, E. W, & Lin, C. (2013). On body snatching: How rhetoric of globalization elides cultural difference in “Bodies … The Exhibition.” Globalizations, 10 (4), 603-617. https://doi.org/10.1080/14747731.2013.806738

Schuck, R. I. (2013). Remember the Popular Culture House. Journal of Popular Culture, 46 , 701-704. https://doi.org/10.1111/jpcu.12045

Schuck, R. I. & Schuck, R. (Eds.). (2012).  Do you believe in rock and roll?: Essays on Don McLean’s “American Pie.” Jefferson, NC: McFarland.  

Gorsevski, E. W., Schuck, R. I., & Lin, C. (2012). The rhetorical plasticity of the dead in museum displays:  A biocritique of missing intercultural awareness. Western Journal of Communication, 76(3), 314-332. https://doi.org/10.1080/10570314.2012.654888

Schuck, R. I. (2010). The rhetorical lines on TV’s poker face: Rhetorical constructions of poker as sport. American Behavioral Scientist, 53(11), 1610-1625. https://doi.org/10.1177/0002764210368088

Schuck, R. I. (2010). Bob Dole and the Brooklyn Dodgers. In R. Briley (Ed.), The Politics of Baseball: Essays on the Pastime and Power at Home and Abroad. (pp. 57-70). Jefferson, NC: McFarland. 

Schuck. R. I. (2009). From politics to personal expression: Representations of sport in Walter Dean Myers’ young adult works. In H. E. Eiss (Ed.), Young Adult Literature and Culture. (pp. 1-20). Cambridge, UK: Cambridge Scholars Publishing. 

Schuck, R. I. (2009). Off the field: The integration of Major League Baseball as a rhetorical resource. Journal of Communication Studies, 1(Special Ed.), 331-349.

Schuck, R. I. (2008). Babe's in Tourland: How Babe Ruth was well-suited for barnstorming. In R. N. Keane (Ed.), Baseball and the ‘Sultan of Swat’: Babe Ruth at 100. (pp. 177-188). Brooklyn, NY: AMS. 

Courses Taught

  • ACS 2000: Introduction to American Culture Studies 
  • ACS 2500: Cultural Pluralism in the United States 
  • ACS 3000 Interpretations of American Culture (Cultural History of Pop Music) 
  • ACS 3000: Interpretations of American Culture (Star Wars as Culture) 
  • ACS 3000: Interpretations of American Culture (Gilmore Girls) 
  • ACS 3000: Interpretations of American Culture (Harry Potter as Culture) 
  • COMM 1020: Introduction to Public Speaking 
  • COMM 2030: Small Group Communication 
  • COMM 2050: Business and Professional Speaking 
  • COMM 3000: Communication Research Methods 
  • COMM 3060: Interpersonal Communication 
  • COMM 3100: Rhetorical Criticism 
  • COMM 3500: Rhetoric of Sport 
  • COMM 4020: Political Communication 
  • COMM 4060: Law Enforcement Communication 
  • COMM 4060: Organizational Rhetoric 
  • COMM 4080: Intercultural Communication 
  • COMM 4090: International Communication 
  • COMM 4180: Communication Ethics 
  • COMM 4440: Health Communication 
  • POPC 1600: Introduction to Popular Culture 
  • POPC 1650: Popular Culture and Media 
  • POPC 4600 Popular Culture Advanced Studies (Harry Potter as Culture) 
  • POPC 4600: Popular Culture Advanced Studies (Stranger Things
  • POPC 4600: Popular Culture Advanced Studies (Anthony Bourdain as Popular Culture) 
  • POPC 4600: Popular Culture Advanced Studies (Game of Thrones) 
  • THFM 1610: Introduction to Film

Full Credentials

Ph.D., Communication, Arizona State University, 2006; M.A., American Studies, Michigan State University, 1999; B.A., Popular Culture, Bowling Green State University, 1994

Updated: 01/24/2024 03:40PM