Department of
Marketing
High-impact programs and expert faculty prepare you for a meaningful career – and help us fulfill our department's mission to educate marketing professionals who become leaders in the field.
Marketing
Our marketing programs
What sets the BGSU Marketing Department apart
- Experienced faculty. Our internationally renowned marketing faculty brings real-world experience to the classroom.
- Unique programs. BGSU is the only university in the nation that offers both a marketing specialization and a program focused specifically on sales and service marketing.
- Future-focused curriculum. We integrate core marketing concepts with advanced digital tools, artificial intelligence and data-driven strategies.
- A jumpstart on industry certifications. Complete key industry certifications as part of your coursework – Google Analytics 4, digital advertising, email marketing and social media marketing certifications.
Marketing students
I've wanted to open a coffee shop for the past seven years. With the support of faculty members and my mentor in the Schmidthorst College of Business, I was able to turn my dream into an official business pitch. The idea I presented to investors was not my first, second, third or fourth idea.
– Kailee Ransom ‘25, entrepreneurship minor
In my classes here, I was learning how to present better, how to communicate or how to start a meeting, which were things I got to put into practice during my internship. ... I really think that put me ahead of a lot of other interns. I had those skills already in motion from my freshman year at BGSU.
– Henry Tipping ‘25, marketing specialization
Through my involvement, I’ve made so many connections and have met so many incredible people. The College of Business professors have also played a significant role in my success. They genuinely care about you and are invested in our success. They’re always asking how they can help support me in my career goals.
– Julianne Wallenhorst '25, marketing specialization
Updated: 10/30/2025 03:21PM